Brand page · Kitchen & Dining · France
UMAMI: 42.2K visits a month, 3 active Meta ads, Gravity score 530.
UMAMI — Umami is a French online Japanese grocery store that imports and sells over 1000 high-end artisanal Japanese food products including sauces, condiments, rice, noodles, and specialty ingredients. In September 2026 umamiparis.com drew an estimated 42.2K visits, up 43% on the month before. It ranks #68 of 1,725 Kitchen & Dining brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Kitchen & Dining brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Umami is a French online Japanese grocery store that imports and sells over 1000 high-end artisanal Japanese food products including sauces, condiments, rice, noodles, and specialty ingredients.
01 · Traffic
How much traffic UMAMI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UMAMI drew an estimated 42.2K visits in September 2026, up 43% on the month before and up 85% over three months.
- Worldwide#196,495of 4.5M sites · Top 5%
- In France#6,916of 166K sites · Top 5%
- Kitchen & Dining, worldwide#5,140of 145,612 brands · Top 5%
- Kitchen & Dining, France#68of 1,725 brands · Top 5%
42.2K
estimated visits in September
1 mo ▲ +43.3%4 mo ▲ +84.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UMAMI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UMAMI holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UMAMI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UMAMI sells on Shopify, 91% of its catalogue in stock. The best seller is Organic Premium Matcha, at €15.20–€134.30, followed by Shibanuma yuzu ponzu sauce and White miso 500 g.
#1Organic Premium MatchaUMAMI€15.20–€134.30In stock
#2Shibanuma yuzu ponzu sauceUMAMI€11.00–€47.20In stock
#3White miso 500 gUMAMI€9.10In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UMAMI in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 32% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$39.99
- Currency
- EUR
04 · Ads
What UMAMI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UMAMI runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2025 (image, text).
UmamiUmami7 Oct 2026image
KodaiUmami1 Oct 2026image
Organic Superior Matcha | Umami ParisUmami24 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UMAMIverified
Text ad20 Oct 2026UMAMIverified
Text ad19 Oct 2026UMAMIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UMAMI.
The creators who tag @umamiparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umamiparis on Instagram, led by La Maison du Mochi (48.7K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLa Maison du Mochi@lamaisondumochi · 🇫🇷 FR | Food cooking nutrition Creator | 48.7K | 0.7% | 2 | Tagged @umamiparis |
06 · Competitors according to Gravity
Who UMAMI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UMAMI among Kitchen & Dining brands in France. The closest is The Best of Provence, then estambulexpress.com, Bar Solutions, Gobelets.com, La Table d'Arc, AODB- Aux origines du bar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Best of Provencethebestofprovence.com | |||||||
| estambulexpress.comestambulexpress.com | |||||||
| Bar Solutionsbarsolutions.fr | |||||||
| Gobelets.comgobelets.com | |||||||
| La Table d'Arclatabledarc.com | |||||||
| AODB- Aux origines du barauxoriginesdubar.com |
07 · Company
The company behind UMAMI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UMAMI is a company based in Fontenay-sous-Bois, France, founded in 2014 according to LinkedIn, on a domain registered in November 2013. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Fontenay-sous-Bois
- Founded
- 2014, per LinkedIn
- Domain registered
- 14 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umamiparis.com · Shopify · EUR
- Catalogue
- 335 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UMAMI
What people ask Google about UMAMI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UMAMI a legit company?
According to Gravity by Benchr, UMAMI is a brand based in Fontenay-sous-Bois, France: its website has existed since November 2013, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 26,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is UMAMI?
Umami is a French online Japanese grocery store that imports and sells over 1000 high-end artisanal Japanese food products including sauces, condiments, rice, noodles, and specialty ingredients. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
UMAMI prices: how much is it?
UMAMI's best seller, Organic Premium Matcha, sells from €15.20 to €134.30 on umamiparis.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check umamiparis.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UMAMI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UMAMI advertises on Facebook and Instagram and on Google, where its offers often run. Check umamiparis.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy UMAMI?
UMAMI sells on its own website, umamiparis.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind UMAMI?
Gravity by Benchr records a company based in Fontenay-sous-Bois, France, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UMAMI growing?
Yes. Gravity by Benchr estimates about 42,200 visits to umamiparis.com in September 2026, up 43% in a month and up 85% over three months. UMAMI ranks #68 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UMAMI use?
Gravity by Benchr identifies umamiparis.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UMAMI's ad budget?
Gravity by Benchr does not publish a spend figure for UMAMI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, UMAMI ranks #68 of 1,725 by estimated traffic. Its closest competitors on the same market are The Best of Provence, estambulexpress.com, Bar Solutions, Gobelets.com, La Table d'Arc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UMAMI. Version française.