Brand page · Decor · United States
Umbra: 189K visits a month, 179 active Meta ads, Gravity score 710.
Umbra — Umbra is a Toronto-based homeware company that offers original, modern, casual and functional home decor products with a focus on thought and creativity in everyday items. In September 2026 umbra.com drew an estimated 189K visits, up 6% on the month before. It ranks #160 of 42,373 Decor brands in United States and holds a 2.4 Trustpilot rating over 807 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Decor brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Umbra is a Toronto-based homeware company that offers original, modern, casual and functional home decor products with a focus on thought and creativity in everyday items.
01 · Traffic
How much traffic Umbra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Umbra drew an estimated 189K visits in September 2026, up 6% on the month before and down 2% over three months.
- Worldwide#54,917of 4.5M sites · Top 5%
- In United States#18,034of 1.2M sites · Top 5%
- Decor, worldwide#875of 185,686 brands · Top 1%
- Decor, United States#160of 42,373 brands · Top 1%
189K
estimated visits in September
1 mo ▲ +6.2%4 mo ▼ −2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Umbra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Umbra holds 2.4 out of 5 on Trustpilot over 807 reviews, 9 of them in the last twelve months: 77% of customers give five stars and 8% one star. That volume places Umbra in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store Furniture Accessories Decoration and Interior Design Store Curtain Store Picture Frame Shop Mirror Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Umbra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Umbra sells on Shopify, 88% of its catalogue in stock. The best seller is Dachsie Ring Holder, at US$30.00, followed by Cappa Curtain Rod and Twilight Double Blackout Curtain Rod.
#1Dachsie Ring HolderUmbraUS$30.00In stock
#2Cappa Curtain RodUmbraUS$28.00–US$44.00In stock
#3Twilight Double Blackout Curtain RodUmbraUS$50.00–US$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Umbra in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 61% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$55.00
- Currency
- USD
04 · Ads
What Umbra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Umbra runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Anywhere Curtain Rod & Room DividerUmbra8 Oct 2026video
Dachsie Ring HolderUmbra8 Oct 2026video
Dachsie Ring HolderUmbra8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026UMBRA LLCverified
Text ad20 Oct 2026UMBRA LLCverified
Text ad20 Oct 2026UMBRA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Umbra.
The creators who tag @umbra_design on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umbra_design on Instagram, led by glassoginterior.no (12.2K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| gglassoginterior.no@glassoginterior.no · 🇳🇴 NO | Decoration garden diy Creator | 12.2K | 2.3% | 3 | Tagged @umbra_design |
06 · Competitors according to Gravity
Who Umbra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Umbra among Decor brands in United States. The closest is Simplehuman, then Ela Decora, wenko.de, SONGMICS, Pure Home & Living, BUTLERS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Simplehumansimplehuman.com | |||||||
| Ela Decoraeladecora.com.br | |||||||
| wenko.dewenko.de | |||||||
| SONGMICSsongmics.it | |||||||
| Pure Home & Livingpurehomeandliving.com | |||||||
| BUTLERSbutlers.com |
07 · Company
The company behind Umbra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Umbra is a company based in Buffalo, United States, founded in 1979 according to LinkedIn, on a domain registered in October 1997. It employs about 353 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Buffalo
- Founded
- 1979, per LinkedIn
- Domain registered
- 20 Oct 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 353 on LinkedIn · 201-500
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umbra.com · Shopify · USD
- Catalogue
- 193 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Umbra
What people ask Google about Umbra.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Umbra legit or a scam?
According to Gravity by Benchr, Umbra is a brand based in Buffalo, United States: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 353 people on LinkedIn, it has 184,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Umbra reviews
Customers rate Umbra 2.4 out of 5 on Trustpilot over 807 reviews, 9 of them in the last twelve months: 77% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Umbra known for?
Umbra is a Toronto-based homeware company that offers original, modern, casual and functional home decor products with a focus on thought and creativity in everyday items. Gravity by Benchr classifies it under Decor, with Kitchen Tools & Utensils making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Umbra cost?
Umbra's best seller, Dachsie Ring Holder, sells US$30.00 on umbra.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check umbra.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Umbra have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Umbra advertises on Facebook and Instagram and on Google, where its offers often run. Check umbra.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Umbra?
Umbra sells on its own website, umbra.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Umbra?
Gravity by Benchr records a company based in Buffalo, United States, founded in 1979 according to LinkedIn, on a domain registered in 1997, with 353 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Umbra doing well?
Not at the moment. Gravity by Benchr estimates about 189,100 visits to umbra.com in September 2026, up 6% in a month and down 2% over three months. Umbra ranks #160 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Umbra use?
Gravity by Benchr identifies umbra.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Umbra spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Umbra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Umbra ranks #160 of 42,373 by estimated traffic. Its closest competitors on the same market are Simplehuman, Ela Decora, wenko.de, SONGMICS, Pure Home & Living. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Umbra.