Brand page · Household Supplies · United States
Simplehuman: 560K visits a month, 89 active Meta ads, Gravity score 551.
Simplehuman — We design tools that make people more efficient at home. Through innovation and technology, we find ways to streamline daily life. Truly built to last, our products are the opposite of fast fashion and disposable. And we only make products we use ourselves and are proud to share with friends and family. In September 2026 simplehuman.com drew an estimated 560K visits, down 16% on the month before. It ranks #9 of 3,739 Household Supplies brands in United States and holds a 2.3 Trustpilot rating over 296 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 60 peers: Household Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
We design tools that make people more efficient at home. Through innovation and technology, we find ways to streamline daily life. Truly built to last, our products are the opposite of fast fashion and disposable. And we only make products we use ourselves and are proud to share with friends and family.
01 · Traffic
How much traffic Simplehuman gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Simplehuman drew an estimated 560K visits in September 2026, down 16% on the month before and up 1% over three months.
- Worldwide#22,719of 4.5M sites · Top 1%
- In United States#7,473of 1.2M sites · Top 1%
- Household Supplies, worldwide#38of 30,320 brands · Top 1%
- Household Supplies, United States#9of 3,739 brands · Top 1%
560K
estimated visits in September
1 mo ▼ −15.7%4 mo ▲ +1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Simplehuman.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Simplehuman holds 2.3 out of 5 on Trustpilot over 296 reviews, 72 of them in the last twelve months: 14% of customers give five stars and 73% one star. That volume places Simplehuman in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Simplehuman sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Simplehuman sells on Shopify, 66% of its catalogue in stock. The best seller is Code H Custom Fit Liners, at US$26.00–US$40.00, followed by Code M Custom Fit Liners and Code J Custom Fit Liners.
#1Code H Custom Fit LinersSimplehumanUS$26.00–US$40.00In stock
#2Code M Custom Fit LinersSimplehumanUS$30.00–US$50.00In stock
#3Code J Custom Fit LinersSimplehumanUS$30.00–US$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Simplehuman in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 54% of the catalogue
- In stock
- 66%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Simplehuman is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Simplehuman runs Meta ads on Facebook, Instagram, whatsapp, and has advertised on Google since March 2022 (image, text, video).
The Latte Collectionsimplehuman7 Oct 2026video
Liquid Sensor Pumpsimplehuman7 Oct 2026image
Sensor Mirror Foldsimplehuman7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Simplehuman LLCverified
Text ad20 Oct 2026Simplehuman LLCverified
Text ad20 Oct 2026Simplehuman LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Simplehuman.
The creators who tag @simplehuman on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @simplehuman on Instagram, led by Nathalia Sandoval (119K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNathalia Sandoval@nathysandoval · 🇺🇸 US | Decoration garden diy Creator | 119K | 0.7% | 3 | Tagged @simplehuman |
06 · Competitors according to Gravity
Who Simplehuman competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Simplehuman among Household Supplies brands in United States. The closest is Rubbermaid, then Storage Box, Umbra, Sanvixero, Home Essentials, helindealsmalls.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rubbermaidrubbermaid.com | |||||||
| Storage Boxstoragebox.co.nz | |||||||
| Umbraumbra.com | |||||||
| Sanvixerosanvixero.com | |||||||
| Home Essentialshomeessentials.in | |||||||
| helindealsmalls.comhelindealsmalls.com |
07 · Company
The company behind Simplehuman.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Simplehuman is a company based in Torrance, United States, founded in 2000 according to LinkedIn, on a domain registered in August 2000. It employs about 166 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Torrance
- Founded
- 2000, per LinkedIn
- Domain registered
- 7 Aug 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 166 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- simplehuman.com · Shopify · USD
- Catalogue
- 457 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Simplehuman
What people ask Google about Simplehuman.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Simplehuman legit?
According to Gravity by Benchr, Simplehuman is a brand based in Torrance, United States: its website has existed since August 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 166 people on LinkedIn, it has 259,841 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Simplehuman?
Customers rate Simplehuman 2.3 out of 5 on Trustpilot over 296 reviews, 72 of them in the last twelve months: 14% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Simplehuman?
We design tools that make people more efficient at home. Through innovation and technology, we find ways to streamline daily life. Truly built to last, our products are the opposite of fast fashion and disposable. And we only make products we use ourselves and are proud to share with friends and family. Gravity by Benchr classifies it under Household Supplies, with Waste Containment making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Simplehuman cost?
Simplehuman's best seller, Code H Custom Fit Liners, sells from US$26.00 to US$40.00 on simplehuman.com. 66% of the catalogue is in stock. Gravity does not track prices daily: check simplehuman.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Simplehuman discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Simplehuman advertises on Facebook and Instagram and on Google, where its offers often run. Check simplehuman.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Simplehuman?
Simplehuman sells on its own website, simplehuman.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Simplehuman?
Gravity by Benchr records a company based in Torrance, United States, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 166 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Simplehuman doing well?
Yes. Gravity by Benchr estimates about 559,700 visits to simplehuman.com in September 2026, down 16% in a month and up 1% over three months. Simplehuman ranks #9 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Simplehuman use?
Gravity by Benchr identifies simplehuman.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Simplehuman spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Simplehuman on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, Simplehuman ranks #9 of 3,739 by estimated traffic. Its closest competitors on the same market are Rubbermaid, Storage Box, Umbra, Sanvixero, Home Essentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Simplehuman.