Brand page · Kitchen & Dining · France
Underdog: 143K visits a month, 15 active Meta ads.
Underdog — Underdog is a French company that specializes in refurbished home appliances, offering products like washing machines, refrigerators, dishwashers, TVs, and ovens at up to 50% less than new items with 2 years warranty. In September 2026 underdog.shop drew an estimated 143K visits, down 16% on the month before. It ranks #19 of 1,725 Kitchen & Dining brands in France and holds a 4.4 Trustpilot rating over 1,455 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Underdog is a French company that specializes in refurbished home appliances, offering products like washing machines, refrigerators, dishwashers, TVs, and ovens at up to 50% less than new items with 2 years warranty.
01 · Traffic
How much traffic Underdog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Underdog drew an estimated 143K visits in September 2026, down 16% on the month before and down 12% over three months.
- Worldwide#69,430of 4.5M sites · Top 5%
- In France#2,685of 166K sites · Top 5%
- Kitchen & Dining, worldwide#1,541of 145,612 brands · Top 5%
- Kitchen & Dining, France#19of 1,725 brands · Top 5%
143K
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Underdog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Underdog holds 4.4 out of 5 on Trustpilot over 1,455 reviews, 228 of them in the last twelve months: 75% of customers give five stars and 5% one star. That volume places Underdog in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Underdog scores 4.5 over 921 reviews.
Used Appliance Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Underdog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Underdog sells on Shopify, 21% of its catalogue in stock. The best seller is Thermomix Reconditionné VORWERK TM6, at €899.00, followed by Thermomix Reconditionné VORWERK TM6 and Thermomix Reconditionné VORWERK Bundle TM6 Second bol.
#1Thermomix Reconditionné VORWERK TM6Underdog€899.00In stock
#2Thermomix Reconditionné VORWERK TM6Underdog€999.00In stock
#3Thermomix Reconditionné VORWERK Bundle TM6 Second bolUnderdog€1,003.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Underdog in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 21%
- Upper price quartile
- US$670.91
- Currency
- EUR
04 · Ads
What Underdog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Underdog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
14 jours pour changer d'avisUnderdogFr9 Sept 2026image
Livré en moins de 24hUnderdogFr21 Jul 2026image
Garantie 2 ans incluseUnderdogFr17 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Older is Betterverified
Text ad20 Oct 2026Older is Betterverified
Text ad20 Oct 2026Older is Betterverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Underdog.
The creators who tag @underdogfr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Underdog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Underdog among Kitchen & Dining brands in France. The closest is pro-ds.com.ua, then refurbed.at, MTC Factory Outlet, The Appliance Depot, Staroutlet, theappliancehub.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pro-ds.com.uapro-ds.com.ua | |||||||
| refurbed.atrefurbed.at | |||||||
| MTC Factory Outletmtcfactoryoutlet.com | |||||||
| The Appliance Depottheappliancedepot.co.uk | |||||||
| Staroutletstaroutlet.ca | |||||||
| theappliancehub.comtheappliancehub.com |
07 · Company
The company behind Underdog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Underdog is a company based in France, founded in 2022 according to LinkedIn, on a domain registered in December 2022. It employs about 54 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2022, per LinkedIn
- Domain registered
- 13 Dec 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- underdog.shop · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Underdog
What people ask Google about Underdog.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Underdog a legit company?
According to Gravity by Benchr, Underdog is a brand based in France: its website has existed since December 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 3,529 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Underdog reviews: is it worth it?
Customers rate Underdog 4.4 out of 5 on Trustpilot over 1,455 reviews, 228 of them in the last twelve months: 75% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Underdog scores 4.5 over 921 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Underdog known for?
Underdog is a French company that specializes in refurbished home appliances, offering products like washing machines, refrigerators, dishwashers, TVs, and ovens at up to 50% less than new items with 2 years warranty. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Underdog prices: how much is it?
Underdog's best seller, Thermomix Reconditionné VORWERK TM6, sells €899.00 on underdog.shop. 21% of the catalogue is in stock. Gravity does not track prices daily: check underdog.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Underdog discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Underdog advertises on Facebook and Instagram and on Google, where its offers often run. Check underdog.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Underdog?
Underdog sells on its own website, underdog.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Underdog?
Gravity by Benchr records a company based in France, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 54 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Underdog doing well?
Not at the moment. Gravity by Benchr estimates about 143,100 visits to underdog.shop in September 2026, down 16% in a month and down 12% over three months. Underdog ranks #19 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Underdog use?
Gravity by Benchr identifies underdog.shop as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.
How much does Underdog spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Underdog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, Underdog ranks #19 of 1,725 by estimated traffic. Its closest competitors on the same market are pro-ds.com.ua, refurbed.at, MTC Factory Outlet, The Appliance Depot, Staroutlet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Underdog. Version française.