Brand page · Clothing · France
UNIVERSAL SURPLUS: 83.1K visits a month, 45 active Meta ads, Gravity score 711.
UNIVERSAL SURPLUS — UNIVERSAL SURPLUS is a Paris-based retailer established in 2012 that specializes in vintage military clothing, uniforms, and workwear. In September 2026 universal-surplus.com drew an estimated 83.1K visits, down 21% on the month before. It ranks #1,793 of 97,158 Clothing brands in France and holds a 3.9 Trustpilot rating over 114 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UNIVERSAL SURPLUS is a Paris-based retailer established in 2012 that specializes in vintage military clothing, uniforms, and workwear.
01 · Traffic
How much traffic UNIVERSAL SURPLUS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UNIVERSAL SURPLUS drew an estimated 83.1K visits in September 2026, down 21% on the month before and up 24% over three months.
- Worldwide#109,943of 4.5M sites · Top 5%
- In United States#35,889of 1.2M sites · Top 5%
- Clothing, worldwide#10,556of 459,295 brands · Top 5%
- Clothing, United States#1,793of 97,158 brands · Top 5%
83.1K
estimated visits in September
1 mo ▼ −20.8%4 mo ▲ +24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UNIVERSAL SURPLUS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UNIVERSAL SURPLUS holds 3.9 out of 5 on Trustpilot over 114 reviews, 52 of them in the last twelve months: 49% of customers give five stars and 37% one star. That volume places UNIVERSAL SURPLUS in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UNIVERSAL SURPLUS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UNIVERSAL SURPLUS sells on Shopify, 81% of its catalogue in stock. The best seller is FRENCH ARMY WORK JACKET, at €69.00, followed by BLACK RAF TAILOR PANTS and BROWN RAF TAILOR PANTS.
#1FRENCH ARMY WORK JACKETUNIVERSAL SURPLUS€69.00In stock
#2BLACK RAF TAILOR PANTSUNIVERSAL SURPLUS€69.00In stock
#3BROWN RAF TAILOR PANTSUNIVERSAL SURPLUS€89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UNIVERSAL SURPLUS in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 40% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$99.68
- Currency
- EUR
04 · Ads
What UNIVERSAL SURPLUS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UNIVERSAL SURPLUS runs Meta ads on Facebook, Instagram, Audience Network, Threads.
BLACK RAF TAILOR PANTSUniversal Surplus5 Oct 2026image
FRENCH ARMY WORK JACKETUniversal Surplus3 Oct 2026image
FRENCH PARACHUTE BAGUniversal Surplus3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about UNIVERSAL SURPLUS.
The creators who tag @universal__surplus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @universal__surplus on Instagram, led by Sabrina Bloedorn (263K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSabrina Bloedorn@sabriinab___ · INTL | Fashion style luxury Creator | 263K | 2.3% | 2 | Tagged @universal__surplus |
06 · Competitors according to Gravity
Who UNIVERSAL SURPLUS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UNIVERSAL SURPLUS among Clothing brands in France. The closest is Champ de Manoeuvres, then Les Folies d'Alex, OFF-WRLD, Danyberd, Jerem Paris, NEHU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Champ de Manoeuvreschampdemanoeuvres.com | |||||||
| Les Folies d'Alexlesfoliesdalex.fr | |||||||
| OFF-WRLDoffwrld-techwear.com | |||||||
| Danyberddanyberd.com | |||||||
| Jerem Parisjerem.com | |||||||
| NEHUnehuparis.com |
07 · Company
The company behind UNIVERSAL SURPLUS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UNIVERSAL SURPLUS is a company based in Paris, France, on a domain registered in January 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- Data not available
- Domain registered
- 30 Jan 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- universal-surplus.com · Shopify · EUR
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UNIVERSAL SURPLUS
What people ask Google about UNIVERSAL SURPLUS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UNIVERSAL SURPLUS legit?
According to Gravity by Benchr, UNIVERSAL SURPLUS is a brand based in Paris, France: its website has existed since January 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 87,746 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
UNIVERSAL SURPLUS reviews
Customers rate UNIVERSAL SURPLUS 3.9 out of 5 on Trustpilot over 114 reviews, 52 of them in the last twelve months: 49% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does UNIVERSAL SURPLUS sell?
UNIVERSAL SURPLUS is a Paris-based retailer established in 2012 that specializes in vintage military clothing, uniforms, and workwear. Gravity by Benchr classifies it under Clothing, with Outerwear making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is UNIVERSAL SURPLUS expensive?
UNIVERSAL SURPLUS' best seller, FRENCH ARMY WORK JACKET, sells €69.00 on universal-surplus.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check universal-surplus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
UNIVERSAL SURPLUS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: UNIVERSAL SURPLUS advertises on Facebook and Instagram, where its offers often run. Check universal-surplus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UNIVERSAL SURPLUS?
UNIVERSAL SURPLUS sells on its own website, universal-surplus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UNIVERSAL SURPLUS?
Gravity by Benchr records a company based in Paris, France, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UNIVERSAL SURPLUS doing well?
Yes. Gravity by Benchr estimates about 83,100 visits to universal-surplus.com in September 2026, down 21% in a month and up 24% over three months. UNIVERSAL SURPLUS ranks #1,793 of 97,158 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UNIVERSAL SURPLUS use?
Gravity by Benchr identifies universal-surplus.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UNIVERSAL SURPLUS' ad budget?
Gravity by Benchr does not publish a spend figure for UNIVERSAL SURPLUS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, UNIVERSAL SURPLUS ranks #1,793 of 97,158 by estimated traffic. Its closest competitors on the same market are Champ de Manoeuvres, Les Folies d'Alex, OFF-WRLD, Danyberd, Jerem Paris. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UNIVERSAL SURPLUS. Version française.