Brand page · Outdoor Recreation · United Kingdom
Universal Colours: 64.6K visits a month, 50 active Meta ads, Gravity score 640.
Universal Colours — Universal Colours is a cycling apparel brand that challenges current conventions through progressive design and considerately sourced materials, focusing on originality, durability and responsibility. In September 2026 universalcolours.com drew an estimated 64.6K visits, down 5% on the month before. It ranks #139 of 3,414 Outdoor Recreation brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Universal Colours is a cycling apparel brand that challenges current conventions through progressive design and considerately sourced materials, focusing on originality, durability and responsibility.
01 · Traffic
How much traffic Universal Colours gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Universal Colours drew an estimated 64.6K visits in September 2026, down 5% on the month before and down 5% over three months.
- Worldwide#136,570of 4.5M sites · Top 5%
- In United Kingdom#7,142of 192K sites · Top 5%
- Outdoor Recreation, worldwide#2,766of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#139of 3,414 brands · Top 5%
64.6K
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Universal Colours.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Universal Colours holds 2.9 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 33% one star.
Clothing Store Sportswear Store Sportwear Manufacturer Men's Clothing Store Clothing Supplier Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Universal Colours sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Universal Colours sells on Shopify, 100% of its catalogue in stock. The best seller is Mono Summer Socks - White, at £15.00, followed by Mono Summer Socks Bundle - White and Men's Mono Bib Shorts 2.0 - Black.
#1Mono Summer Socks - WhiteUniversal Colours£15.00In stock
#2Mono Summer Socks Bundle - WhiteUniversal Colours£28.00In stock
#3Men's Mono Bib Shorts 2.0 - BlackUniversal Colours£120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Universal Colours in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 64% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$205.15
- Currency
- GBP
04 · Ads
What Universal Colours is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Universal Colours runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
universalcolours.ccuniversalcolours.cc7 Oct 2026image
universalcolours.ccuniversalcolours.cc7 Oct 2026image
universalcolours.ccuniversalcolours.cc7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SIGMA SPORTS LIMITEDverified
Text ad19 Oct 2026SIGMA SPORTS LIMITEDverified
Text ad19 Oct 2026SIGMA SPORTS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Universal Colours.
The creators who tag @universal.colours on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @universal.colours on Instagram, led by ILI HOW (17.9K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IILI HOW@ilihowtriathlon · 🇹🇼 TW | Fitness sport bodybuilding Creator | 17.9K | 2.1% | 6 | Tagged @universal.colours |
06 · Competitors according to Gravity
Who Universal Colours competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Universal Colours among Outdoor Recreation brands in United Kingdom. The closest is lusso.bike, then MAAP, Le Col, Keada Sports, Prendas Ciclismo, DFYRS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lusso.bikelusso.bike | |||||||
| MAAPmaapuk.maap.cc | |||||||
| Le Collecol.cc | |||||||
| Keada Sportskeadasports.com | |||||||
| Prendas Ciclismoprendas.co.uk | |||||||
| DFYRSdfyrs.com |
07 · Company
The company behind Universal Colours.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Universal Colours is a company based in Grantham, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in January 2012. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Grantham
- Founded
- 2020, per LinkedIn
- Domain registered
- 16 Jan 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- universalcolours.com · Shopify · GBP
- Catalogue
- 212 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Universal Colours
What people ask Google about Universal Colours.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Universal Colours legit or a scam?
According to Gravity by Benchr, Universal Colours is a brand based in Grantham, United Kingdom: its website has existed since January 2012, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 57,109 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Universal Colours?
Universal Colours is a cycling apparel brand that challenges current conventions through progressive design and considerately sourced materials, focusing on originality, durability and responsibility. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Universal Colours prices: how much is it?
Universal Colours' best seller, Mono Summer Socks - White, sells £15.00 on universalcolours.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check universalcolours.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Universal Colours have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Universal Colours advertises on Facebook and Instagram and on Google, where its offers often run. Check universalcolours.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Universal Colours?
Universal Colours sells on its own website, universalcolours.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Universal Colours?
Gravity by Benchr records a company based in Grantham, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2012, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Universal Colours doing well?
Not at the moment. Gravity by Benchr estimates about 64,600 visits to universalcolours.com in September 2026, down 5% in a month and down 5% over three months. Universal Colours ranks #139 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Universal Colours use?
Gravity by Benchr identifies universalcolours.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Universal Colours' ad budget?
Gravity by Benchr does not publish a spend figure for Universal Colours on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Universal Colours ranks #139 of 3,414 by estimated traffic. Its closest competitors on the same market are lusso.bike, MAAP, Le Col, Keada Sports, Prendas Ciclismo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Universal Colours.