Brand page · Outdoor Recreation · United Kingdom
Le Col: 286K visits a month, 140 active Meta ads, Gravity score 702.
Le Col — Le Col is a cycling apparel brand that designs and sells premium technical cycling clothing and accessories for all levels of cyclists. In September 2026 lecol.cc drew an estimated 286K visits, down 32% on the month before. It ranks #27 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 3.2 Trustpilot rating over 2,418 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Le Col is a cycling apparel brand that designs and sells premium technical cycling clothing and accessories for all levels of cyclists.
01 · Traffic
How much traffic Le Col gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Col drew an estimated 286K visits in September 2026, down 32% on the month before and up 50% over three months.
- Worldwide#38,992of 4.5M sites · Top 1%
- In United Kingdom#1,970of 192K sites · Top 5%
- Outdoor Recreation, worldwide#463of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#27of 3,414 brands · Top 1%
286K
estimated visits in September
1 mo ▼ −31.9%4 mo ▲ +49.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Le Col.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Col holds 3.2 out of 5 on Trustpilot over 2,418 reviews, 105 of them in the last twelve months: 69% of customers give five stars and 13% one star. That volume places Le Col in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Club Outdoor Clothing and Equipment Shop Indoor Cycling Sportswear Store Sportwear Manufacturer Road Cycling
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Le Col sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Le Col sells on Shopify, 59% of its catalogue in stock. The best seller is Cycling Socks, at £12.00–£20.00, followed by Sport Bib Shorts and Pro Bib Shorts.
#1Cycling SocksLe Col£12.00–£20.00In stock
#2Sport Bib ShortsLe Col£145.00In stock
#3Pro Bib ShortsLe Col£66.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Le Col in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 78% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$185.30
- Currency
- GBP
04 · Ads
What Le Col is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Col runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Pro Aero. Our Fastest Jersey Yet.Le Col8 Oct 2026image
Le ColLe Col7 Oct 2026image
Le Col7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HEAD Sport GmbHverified
Video ad20 Oct 2026HEAD Sport GmbHverified
Text ad20 Oct 2026HEAD Sport GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Le Col.
The creators who tag @lecoluk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Le Col competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Col among Outdoor Recreation brands in United Kingdom. The closest is Café du Cycliste, then castelli-cycling.com, Pas Normal Studios, rapha.cc, PEARL iZUMi, Endura.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Café du Cyclistecafeducycliste.com | |||||||
| castelli-cycling.comcastelli-cycling.com | |||||||
| Pas Normal Studiospasnormalstudios.com | |||||||
| rapha.ccrapha.cc | |||||||
| PEARL iZUMipearlizumi.com | |||||||
| Enduraendurasport.com |
07 · Company
The company behind Le Col.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Col is a company based in London, United Kingdom, on a domain registered in May 2017. It is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 8 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lecol.cc · Shopify · GBP
- Catalogue
- 412 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Col
What people ask Google about Le Col.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Col a legit company?
According to Gravity by Benchr, Le Col is a brand based in London, United Kingdom: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 76,806 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Le Col reviews
Customers rate Le Col 3.2 out of 5 on Trustpilot over 2,418 reviews, 105 of them in the last twelve months: 69% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Le Col known for?
Le Col is a cycling apparel brand that designs and sells premium technical cycling clothing and accessories for all levels of cyclists. Gravity by Benchr classifies it under Outdoor Recreation, with Apparel & Accessories making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Le Col expensive?
Le Col's best seller, Cycling Socks, sells from £12.00 to £20.00 on lecol.cc. 59% of the catalogue is in stock. Gravity does not track prices daily: check lecol.cc before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Le Col have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Col advertises on Facebook and Instagram and on Google, where its offers often run. Check lecol.cc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Le Col?
Le Col sells on its own website, lecol.cc, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Le Col?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2017, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Le Col doing well?
Yes. Gravity by Benchr estimates about 286,200 visits to lecol.cc in September 2026, down 32% in a month and up 50% over three months. Le Col ranks #27 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Col use?
Gravity by Benchr identifies lecol.cc as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Le Col spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Le Col on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Le Col ranks #27 of 3,414 by estimated traffic. Its closest competitors on the same market are Café du Cycliste, castelli-cycling.com, Pas Normal Studios, rapha.cc, PEARL iZUMi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Col.