Brand page · Jewelry · France
Univers Minéral: 41.5K visits a month, 62 active Meta ads, Gravity score 710.
Univers Minéral — Univers Minéral is an online store specializing in natural stones, minerals, and jewelry for lithotherapy. They offer a wide variety of crystals, bracelets, and other gemstone products. In September 2026 universmineral.fr drew an estimated 41.5K visits, down 41% on the month before. It ranks #81 of 2,952 Jewelry brands in France and holds a 4.5 Trustpilot rating over 180 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 82 peers: Jewelry brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Univers Minéral is an online store specializing in natural stones, minerals, and jewelry for lithotherapy. They offer a wide variety of crystals, bracelets, and other gemstone products.
01 · Traffic
How much traffic Univers Minéral gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Univers Minéral drew an estimated 41.5K visits in September 2026, down 41% on the month before and up 39% over three months.
- Worldwide#199,166of 4.5M sites · Top 5%
- In France#7,001of 166K sites · Top 5%
- Jewelry, worldwide#4,619of 132,285 brands · Top 5%
- Jewelry, France#81of 2,952 brands · Top 5%
41.5K
estimated visits in September
1 mo ▼ −40.6%4 mo ▲ +38.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Univers Minéral.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Univers Minéral holds 4.5 out of 5 on Trustpilot over 180 reviews, 72 of them in the last twelve months: 89% of customers give five stars and 7% one star. That volume places Univers Minéral in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Costume Jewelry Shop Jewelry Designer Jewelry Store Jeweler Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Univers Minéral sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Univers Minéral sells on Shopify, 83% of its catalogue in stock. The best seller is Guide de Lithothérapie Vol.1 — 30 pierres & énergie des cristaux, at €4.00–€16.00, followed by Protection Livraison and Palo Santo (Bursera Graveolens) du Pérou.
#1Guide de Lithothérapie Vol.1 — 30 pierres & énergie des cristauxUnivers Minéral€4.00–€16.00In stock
#2Protection LivraisonUnivers Minéral€1.00–€99.00In stock
#3Palo Santo (Bursera Graveolens) du PérouUnivers Minéral€9.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Univers Minéral in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 66% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$78.29
- Currency
- EUR
04 · Ads
What Univers Minéral is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Univers Minéral runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ne ratez pas la Semaine de la lithothérapieUnivers Minéral7 Oct 2026video
Ne ratez pas la Semaine de la lithothérapieUnivers Minéral6 Oct 2026video
Ne ratez pas la Semaine de la lithothérapieUnivers Minéral6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026DARK Minéralverified
Text ad20 Oct 2026DARK Minéralverified
Text ad20 Oct 2026DARK Minéralverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Univers Minéral.
The creators who tag @universmineral on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Univers Minéral competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Univers Minéral among Jewelry brands in France. The closest is La Pierre FR, then ENAE Minéraux, Nature Minérale, Elithos, La Boîte à Cailloux, Gem Avenue.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Pierre FRlapierrefr.fr | |||||||
| ENAE Minérauxenaemineraux.com | |||||||
| Nature Minéralenature-minerale.fr | |||||||
| Elithoselithos.com | |||||||
| La Boîte à Caillouxlaboiteacailloux.com | |||||||
| Gem Avenuegemavenue.com |
07 · Company
The company behind Univers Minéral.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Univers Minéral is a company based in Puy-saint-Vincent, France, on a domain registered in October 2020. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Puy-saint-Vincent
- Founded
- Data not available
- Domain registered
- 16 Oct 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- universmineral.fr · Shopify · EUR
- Catalogue
- 228 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Univers Minéral
What people ask Google about Univers Minéral.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Univers Minéral legit?
According to Gravity by Benchr, Univers Minéral is a brand based in Puy-saint-Vincent, France: its website has existed since October 2020, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 43,230 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Univers Minéral?
Customers rate Univers Minéral 4.5 out of 5 on Trustpilot over 180 reviews, 72 of them in the last twelve months: 89% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Univers Minéral?
Univers Minéral is an online store specializing in natural stones, minerals, and jewelry for lithotherapy. They offer a wide variety of crystals, bracelets, and other gemstone products. Gravity by Benchr classifies it under Jewelry, with Collectibles making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Univers Minéral prices: how much is it?
Univers Minéral's best seller, Guide de Lithothérapie Vol.1 — 30 pierres & énergie des cristaux, sells from €4.00 to €16.00 on universmineral.fr. 83% of the catalogue is in stock. Gravity does not track prices daily: check universmineral.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Univers Minéral have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Univers Minéral advertises on Facebook and Instagram and on Google, where its offers often run. Check universmineral.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Univers Minéral?
Univers Minéral sells on its own website, universmineral.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Univers Minéral?
Gravity by Benchr records a company based in Puy-saint-Vincent, France, whose domain was registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Univers Minéral growing?
Yes. Gravity by Benchr estimates about 41,500 visits to universmineral.fr in September 2026, down 41% in a month and up 39% over three months. Univers Minéral ranks #81 of 2,952 Jewelry brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Univers Minéral use?
Gravity by Benchr identifies universmineral.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Univers Minéral's ad budget?
Gravity by Benchr does not publish a spend figure for Univers Minéral on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in France?
Among Jewelry brands in France in the Gravity by Benchr index, Univers Minéral ranks #81 of 2,952 by estimated traffic. Its closest competitors on the same market are La Pierre FR, ENAE Minéraux, Nature Minérale, Elithos, La Boîte à Cailloux. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Univers Minéral. Version française.