Brand page · Pet Supplies
Smalls: 575K visits a month, 44 active Meta ads.
Smalls — Smalls is a cat-first brand that delivers fresh, human-grade cat food and treats directly to customers' doors. In September 2026 smalls.com drew an estimated 575K visits, down 16% on the month before. It ranks #18 of 7,399 Pet Supplies brands and holds a 3.8 Trustpilot rating over 3,895 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Smalls is a cat-first brand that delivers fresh, human-grade cat food and treats directly to customers' doors.
01 · Traffic
How much traffic Smalls gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smalls drew an estimated 575K visits in September 2026, down 16% on the month before and down 7% over three months.
- Worldwide#22,240of 4.5M sites · Top 1%
- In United States#7,305of 1.2M sites · Top 1%
- Pet Supplies, worldwide#89of 52,845 brands · Top 1%
- Pet Supplies, United States#18of 7,399 brands · Top 1%
575K
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smalls.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smalls holds 3.8 out of 5 on Trustpilot over 3,895 reviews, 720 of them in the last twelve months: 70% of customers give five stars and 12% one star. That volume places Smalls in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smalls sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smalls's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smalls in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Smalls is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smalls runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Human-Grade Fresh Cat FoodSmalls14 Oct 2026image
Human-Grade Fresh Cat FoodSmalls14 Oct 2026image
Human-Grade Fresh Cat FoodSmalls14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026True Pet Food Project, Incverified
Text ad21 Oct 2026True Pet Food Project, Incverified
Text ad21 Oct 2026True Pet Food Project, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smalls.
The creators who tag @smallsforcats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smallsforcats on Instagram, led by reign & roo🐾 (12.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| rreign & roo🐾@thehungriestbengals · 🇺🇸 US | Pets nature Creator | 12.2K | — | 4 | Tagged @smallsforcats |
06 · Competitors according to Gravity
Who Smalls competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smalls among Pet Supplies brands. The closest is Republic of Cats, then KatKin, caats.co, Untamed, Bella+Duke, Freshpet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Republic of Catsrepublicofcats.com | |||||||
| KatKinkatkin.com | |||||||
| caats.cocaats.co | |||||||
| Untameduntamed.com | |||||||
| Bella+Dukebellaandduke.com | |||||||
| Freshpetfreshpet.com |
07 · Company
The company behind Smalls.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smalls is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in October 1996. It employs about 131 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2016, per LinkedIn
- Domain registered
- 28 Oct 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 131 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smalls.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smalls
What people ask Google about Smalls.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smalls legit?
According to Gravity by Benchr, Smalls is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 131 people on LinkedIn, it has 199,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Smalls reviews
Customers rate Smalls 3.8 out of 5 on Trustpilot over 3,895 reviews, 720 of them in the last twelve months: 70% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Smalls sell?
Smalls is a cat-first brand that delivers fresh, human-grade cat food and treats directly to customers' doors. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Smalls discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smalls advertises on Facebook and Instagram and on Google, where its offers often run. Check smalls.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Smalls?
Smalls sells on its own website, smalls.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Smalls?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 1996, with 131 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smalls doing well?
Not at the moment. Gravity by Benchr estimates about 574,600 visits to smalls.com in September 2026, down 16% in a month and down 7% over three months. Smalls ranks #18 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smalls use?
Gravity by Benchr identifies smalls.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records.
What is Smalls' ad budget?
Gravity by Benchr does not publish a spend figure for Smalls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Smalls ranks #18 of 7,399 by estimated traffic. Its closest competitors on the same market are Republic of Cats, KatKin, caats.co, Untamed, Bella+Duke. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smalls.