Brand page · Clothing · Australia
UP THERE: 919K visits a month, 78 active Meta ads, Gravity score 563.
UP THERE — UP THERE is a fashion and sneaker boutique based in Melbourne, Australia that offers a unique experience and exclusive brands. In September 2026 uptherestore.com drew an estimated 919K visits, up 9% on the month before. It ranks #31 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UP THERE is a fashion and sneaker boutique based in Melbourne, Australia that offers a unique experience and exclusive brands.
01 · Traffic
How much traffic UP THERE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UP THERE drew an estimated 919K visits in September 2026, up 9% on the month before and up 22% over three months.
- Worldwide#15,456of 4.5M sites · Top 1%
- In Australia#277of 105K sites · Top 1%
- Clothing, worldwide#1,195of 459,295 brands · Top 1%
- Clothing, Australia#31of 12,275 brands · Top 1%
919K
estimated visits in September
1 mo ▲ +9.1%4 mo ▲ +21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UP THERE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UP THERE holds 2.7 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 29% of customers give five stars and 71% one star.
Fashion Accessories Store Streetwear Store Clothing Store Shoe Store Men's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UP THERE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UP THERE sells on Shopify, 84% of its catalogue in stock. The best seller is UP THERE Gift Card, at A$50.00–A$1,000.00, followed by Melbourne x UP THERE - Footwear White/Dark Green-Off White and XT-6 GTX - Black/Footwear Silver.
#1UP THERE Gift CardUP THEREA$50.00–A$1,000.00In stock
#2Melbourne x UP THERE - Footwear White/Dark Green-Off WhiteUP THEREA$220.00In stock
#3XT-6 GTX - Black/Footwear SilverUP THEREA$360.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UP THERE in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 12% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$349.05
- Currency
- AUD
04 · Ads
What UP THERE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UP THERE runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2025 (image, text, video).
LYASA FF II at UP THEREUp There14 Oct 2026image
Latest | UP THEREUp There14 Oct 2026image
Latest | UP THEREUp There14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Up There Born 2010 PTY LTDverified
Text ad21 Oct 2026Up There Born 2010 PTY LTDverified
Image ad20 Oct 2026Up There Born 2010 PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UP THERE.
The creators who tag @uptherestore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uptherestore on Instagram, led by @roseoxide (25.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| rroseoxide@roseoxide · INTL | Fashion style luxury Creator | 25.1K | 0.8% | 5 | Tagged @uptherestore |
06 · Competitors according to Gravity
Who UP THERE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UP THERE among Clothing brands in Australia. The closest is Above The Clouds, then Footshop, sneaksup.com, LOADED, offspring.co.uk, soleclassics.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Above The Cloudsabovethecloudsstore.com | |||||||
| Footshopfootshop.ua | |||||||
| sneaksup.comsneaksup.com | |||||||
| LOADEDloadednz.com | |||||||
| offspring.co.ukoffspring.co.uk | |||||||
| soleclassics.comsoleclassics.com |
07 · Company
The company behind UP THERE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UP THERE is a company based in Melbourne, Australia, founded in 2010 according to LinkedIn, on a domain registered in April 2010. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- 2010, per LinkedIn
- Domain registered
- 19 Apr 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uptherestore.com · Shopify · AUD
- Catalogue
- 381 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UP THERE
What people ask Google about UP THERE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UP THERE legit or a scam?
According to Gravity by Benchr, UP THERE is a brand based in Melbourne, Australia: its website has existed since April 2010, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 149,702 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does UP THERE sell?
UP THERE is a fashion and sneaker boutique based in Melbourne, Australia that offers a unique experience and exclusive brands. Gravity by Benchr classifies it under Clothing, with Sneakers making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does UP THERE cost?
UP THERE's best seller, UP THERE Gift Card, sells from A$50.00 to A$1,000.00 on uptherestore.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check uptherestore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does UP THERE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UP THERE advertises on Facebook and Instagram and on Google, where its offers often run. Check uptherestore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy UP THERE?
UP THERE sells on its own website, uptherestore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UP THERE?
Gravity by Benchr records a company based in Melbourne, Australia, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UP THERE doing well?
Yes. Gravity by Benchr estimates about 919,400 visits to uptherestore.com in September 2026, up 9% in a month and up 22% over three months. UP THERE ranks #31 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UP THERE use?
Gravity by Benchr identifies uptherestore.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does UP THERE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for UP THERE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, UP THERE ranks #31 of 12,275 by estimated traffic. Its closest competitors on the same market are Above The Clouds, Footshop, sneaksup.com, LOADED, offspring.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UP THERE.