Brand page · Outdoor Recreation · France
Upway: 498K visits a month, 48 active Meta ads, Gravity score 560.
Upway — Upway is a French company that specializes in selling reconditioned electric bikes (VAE) at affordable prices, offering delivery and a 1-year guarantee. In September 2026 upway.fr drew an estimated 498K visits, down 3% on the month before. It ranks #5 of 892 Outdoor Recreation brands in France and holds a 4.4 Trustpilot rating over 22,767 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Outdoor Recreation brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Upway is a French company that specializes in selling reconditioned electric bikes (VAE) at affordable prices, offering delivery and a 1-year guarantee.
01 · Traffic
How much traffic Upway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Upway drew an estimated 498K visits in September 2026, down 3% on the month before and up 9% over three months.
- Worldwide#24,927of 4.5M sites · Top 1%
- In France#929of 166K sites · Top 1%
- Outdoor Recreation, worldwide#221of 101,136 brands · Top 1%
- Outdoor Recreation, France#5of 892 brands · Top 1%
498K
estimated visits in September
1 mo ▼ −2.7%4 mo ▲ +9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Upway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Upway holds 4.4 out of 5 on Trustpilot over 22,767 reviews, 6,039 of them in the last twelve months: 78% of customers give five stars and 5% one star. That volume places Upway in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Upway scores 4.5 over 6,977 reviews.
Bicycle Store Used Bicycle Shop Bicycle Rental Service Bicycle Repair Shop Bicycle Wholesale
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Upway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Upway sells on Shopify, 0% of its catalogue in stock. The best seller is Antivol en U Kryptonite Evolution Mini 7 + Flex, at €69.00, followed by Cowboy 3 and Moustache Samedi 27 Xroad 1.
Antivol en U Kryptonite Evolution Mini 7 + FlexUpway€69.00In stock
Cowboy 3Upway€1,899.00In stock
Moustache Samedi 27 Xroad 1Upway€1,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Upway in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 0%
- Upper price quartile
- US$2,798.99
- Currency
- EUR
04 · Ads
What Upway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Upway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Roulez malin. Plus serein.Upway5 Oct 2026video
Ruff Cycles Biggie - Vélo reconditionné par Upway – Spécialiste du vélo de seconde mainUpway3 Oct 2026image
Hercules Futura Fold Carbon I-10 - Vélo reconditionné par Upway – Spécialiste du vélo de seconde mainUpway29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Upway France SASverified
Text ad21 Oct 2026Upway France SASverified
Text ad21 Oct 2026Upway France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Upway.
The creators who tag @upway.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @upway.fr on Instagram, led by Cyclable 🇫🇷 (17.8K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCyclable 🇫🇷@cyclable_france · 🇫🇷 FR | Fitness sport bodybuilding Creator | 17.8K | 0.4% | 1 | Tagged @upway.fr |
06 · Competitors according to Gravity
Who Upway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Upway among Outdoor Recreation brands in France. The closest is MINT Bikes, then zyclora.fr, velio.de, Rebike, JobRad® Loop, CYCLABLE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MINT Bikesmint-bikes.com | |||||||
| zyclora.frzyclora.fr | |||||||
| velio.develio.de | |||||||
| Rebikerebike.com | |||||||
| JobRad® Loopjobrad-loop.com | |||||||
| CYCLABLEcyclable.com |
07 · Company
The company behind Upway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Upway is a company based in France, on a domain registered in January 2022. It employs about 329 people, is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 31 Jan 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 329 on LinkedIn
- Funding stage
- Late stage venture · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upway.fr · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Upway
What people ask Google about Upway.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Upway a legit company?
According to Gravity by Benchr, Upway is a brand based in France: its website has existed since January 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 329 people on LinkedIn, it has 25,841 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Upway reviews: is it worth it?
Customers rate Upway 4.4 out of 5 on Trustpilot over 22,767 reviews, 6,039 of them in the last twelve months: 78% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Upway scores 4.5 over 6,977 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Upway known for?
Upway is a French company that specializes in selling reconditioned electric bikes (VAE) at affordable prices, offering delivery and a 1-year guarantee. Gravity by Benchr classifies it under Outdoor Recreation, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Upway prices: how much is it?
Upway's best seller, Antivol en U Kryptonite Evolution Mini 7 + Flex, sells €69.00 on upway.fr. 0% of the catalogue is in stock. Gravity does not track prices daily: check upway.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Upway have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Upway advertises on Facebook and Instagram and on Google, where its offers often run. Check upway.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Upway?
Upway sells on its own website, upway.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Upway?
Gravity by Benchr records a company based in France, whose domain was registered in 2022, with 329 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Upway doing well?
Yes. Gravity by Benchr estimates about 497,800 visits to upway.fr in September 2026, down 3% in a month and up 9% over three months. Upway ranks #5 of 892 Outdoor Recreation brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Upway use?
Gravity by Benchr identifies upway.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Upway's ad budget?
Gravity by Benchr does not publish a spend figure for Upway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in France?
Among Outdoor Recreation brands in France in the Gravity by Benchr index, Upway ranks #5 of 892 by estimated traffic. Its closest competitors on the same market are MINT Bikes, zyclora.fr, velio.de, Rebike, JobRad® Loop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Upway. Version française.