Brand page · Clothing · Canada
Urban Planet: 1.3M visits a month, 4 active Meta ads, Gravity score 710.
Urban Planet — Urban Planet is a Canadian fashion brand that sells trendy clothing, footwear, and accessories for young men and women aged 16 to 24 at affordable prices. In September 2026 urban-planet.com drew an estimated 1.3M visits, down 22% on the month before. It ranks #20 of 10,239 Clothing brands in Canada and holds a 1.8 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Clothing brands in Canada with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Urban Planet is a Canadian fashion brand that sells trendy clothing, footwear, and accessories for young men and women aged 16 to 24 at affordable prices.
01 · Traffic
How much traffic Urban Planet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urban Planet drew an estimated 1.3M visits in September 2026, down 22% on the month before and up 6% over three months.
- Worldwide#11,633of 4.5M sites · Top 1%
- In Canada#229of 104K sites · Top 1%
- Clothing, worldwide#877of 459,295 brands · Top 1%
- Clothing, Canada#20of 10,239 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −21.5%4 mo ▲ +6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urban Planet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urban Planet holds 1.8 out of 5 on Trustpilot over 81 reviews, 20 of them in the last twelve months: 19% of customers give five stars and 70% one star. That volume places Urban Planet in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urban Planet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Urban Planet sells on Shopify, 99% of its catalogue in stock. The best seller is Shipping Protection by Route, at CA$1.55, followed by Alabebé Fur Keychain and Girls Ripped High-Rise Denim Short.
#1Shipping Protection by RouteUrban PlanetCA$1.55In stock
#2Alabebé Fur KeychainUrban PlanetCA$5.00–CA$10.00In stock
#3Girls Ripped High-Rise Denim ShortUrban PlanetCA$8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Urban Planet in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 41% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$17.53
- Currency
- CAD
04 · Ads
What Urban Planet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urban Planet runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Fall jacket rotation 🧥🔁 Find your fall style online & in-store at Urban Planet✨🍂 #fallstyle #falljacket #falljackets #fallfashiontrendUrban Planet6 Oct 2026video
default_collection_headlineUrban Planet5 Oct 2026image
Consider this your base layer. 🤎🍂 Meet your fall starting lineup. 🧸 Considère ceci comme ta couche de base. 🤎🍂 Voici tes essentiels d’automUrban Planet5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad15 Oct 2026Urban Planet, Urban Planet Kids, Forever 21verified
Text ad15 Oct 2026Urban Planet, Urban Planet Kids, Forever 21verified
Text ad15 Oct 2026Urban Planet, Urban Planet Kids, Forever 21verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urban Planet.
The creators who tag @urbanplanet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Urban Planet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urban Planet among Clothing brands in Canada. The closest is Fashion´s Park, then Bluenotes, FOREVER 21, rue21.com, C&A Brasil, TEESHOPPEN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fashion´s Parkfashionspark.com | |||||||
| Bluenotesblnts.com | |||||||
| FOREVER 21forever21.com | |||||||
| rue21.comrue21.com | |||||||
| C&A Brasilcea.com.br | |||||||
| TEESHOPPENteeshoppen.dk |
07 · Company
The company behind Urban Planet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urban Planet is a company based in Canada, Canada, founded in 1998 according to LinkedIn, on a domain registered in June 2004. It employs about 1,170 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Canada
- Founded
- 1998, per LinkedIn
- Domain registered
- 30 Jun 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,170 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- urban-planet.com · Shopify · CAD
- Catalogue
- 1,917 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urban Planet
What people ask Google about Urban Planet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urban Planet a legit company?
According to Gravity by Benchr, Urban Planet is a brand based in Canada, Canada: its website has existed since June 2004, it sells on a Shopify store, it employs 1,170 people on LinkedIn, it has 240,555 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Urban Planet reviews
Customers rate Urban Planet 1.8 out of 5 on Trustpilot over 81 reviews, 20 of them in the last twelve months: 19% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Urban Planet sell?
Urban Planet is a Canadian fashion brand that sells trendy clothing, footwear, and accessories for young men and women aged 16 to 24 at affordable prices. Gravity by Benchr classifies it under Clothing, with Services making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Urban Planet expensive?
Urban Planet's best seller, Shipping Protection by Route, sells CA$1.55 on urban-planet.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check urban-planet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Urban Planet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urban Planet advertises on Facebook and Instagram and on Google, where its offers often run. Check urban-planet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Urban Planet?
Urban Planet sells on its own website, urban-planet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Urban Planet?
Gravity by Benchr records a company based in Canada, Canada, founded in 1998 according to LinkedIn, on a domain registered in 2004, with 1,170 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Urban Planet doing well?
Yes. Gravity by Benchr estimates about 1,319,900 visits to urban-planet.com in September 2026, down 22% in a month and up 6% over three months. Urban Planet ranks #20 of 10,239 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Urban Planet use?
Gravity by Benchr identifies urban-planet.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Urban Planet's ad budget?
Gravity by Benchr does not publish a spend figure for Urban Planet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Urban Planet ranks #20 of 10,239 by estimated traffic. Its closest competitors on the same market are Fashion´s Park, Bluenotes, FOREVER 21, rue21.com, C&A Brasil. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urban Planet.