Brand page · Clothing · Italy
Urbanstar: 127K visits a month, 37 active Meta ads, Gravity score 547.
Urbanstar — Urbanstar is a multibrand shop for men and women offering fashion and streetwear with unconventional brands and designers' collaborations, also operating as an eCommerce website since 2014. In September 2026 urbanstaroma.com drew an estimated 127K visits, down 2% on the month before. It ranks #78 of 5,997 Clothing brands in Italy and holds a 4.6 Trustpilot rating over 2,876 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Urbanstar is a multibrand shop for men and women offering fashion and streetwear with unconventional brands and designers' collaborations, also operating as an eCommerce website since 2014.
01 · Traffic
How much traffic Urbanstar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urbanstar drew an estimated 127K visits in September 2026, down 2% on the month before and up 11% over three months.
- Worldwide#76,822of 4.5M sites · Top 5%
- In Italy#1,866of 138K sites · Top 5%
- Clothing, worldwide#7,223of 459,295 brands · Top 5%
- Clothing, Italy#78of 5,997 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −2.2%4 mo ▲ +10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urbanstar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urbanstar holds 4.6 out of 5 on Trustpilot over 2,876 reviews, 681 of them in the last twelve months: 88% of customers give five stars and 6% one star. That volume places Urbanstar in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Urbanstar scores 4.5 over 227 reviews.
Streetwear Store Fashion Accessories Store Men's Clothing Store Clothing Store Shoe Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urbanstar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Urbanstar sells on Shopify, 85% of its catalogue in stock. The best seller is Air Jordan 1 Retro Low OG 'Banned', at €80.00, followed by Air Jordan 3 Retro OG 'World's Best Dad' and Air Jordan 4 Retro J Balvin 'Lemonade'.
#1Air Jordan 1 Retro Low OG 'Banned'Urbanstar€80.00In stock
#2Air Jordan 3 Retro OG 'World's Best Dad'Urbanstar€105.00In stock
#3Air Jordan 4 Retro J Balvin 'Lemonade'Urbanstar€225.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Urbanstar in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 3% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$198.25
- Currency
- EUR
04 · Ads
What Urbanstar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urbanstar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Streetwear at 50% off. Only at Urbanstaroma.comUrbanstar1 Oct 2026image
50% off. Only at Urbanstaroma.comUrbanstar7 Sept 2026image
Top VestUrbanstar2 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026URBAN STAR SAS DI ANDREA CIOMMIverified
Text ad20 Oct 2026URBAN STAR SAS DI ANDREA CIOMMIverified
Text ad20 Oct 2026URBAN STAR SAS DI ANDREA CIOMMIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urbanstar.
The creators who tag @urbanstaroma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Urbanstar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urbanstar among Clothing brands in Italy. The closest is Footshop, then DOVER STREET MARKET, SNS - SNEAKERSNSTUFF, solebox.com, BSTN Store, OVERKILL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Footshopfootshop.com | |||||||
| DOVER STREET MARKETshop.doverstreetmarket.com | |||||||
| SNS - SNEAKERSNSTUFFsneakersnstuff.com | |||||||
| solebox.comsolebox.com | |||||||
| BSTN Storebstn.com | |||||||
| OVERKILLoverkillshop.com |
07 · Company
The company behind Urbanstar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urbanstar is a company based in Roma, Italy, founded in 2002 according to LinkedIn, on a domain registered in November 2014. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Roma
- Founded
- 2002, per LinkedIn
- Domain registered
- 24 Nov 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- urbanstaroma.com · Shopify · EUR
- Catalogue
- 426 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urbanstar
What people ask Google about Urbanstar.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urbanstar legit or a scam?
According to Gravity by Benchr, Urbanstar is a brand based in Roma, Italy: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 72,429 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Urbanstar reviews
Customers rate Urbanstar 4.6 out of 5 on Trustpilot over 2,876 reviews, 681 of them in the last twelve months: 88% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Urbanstar scores 4.5 over 227 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Urbanstar?
Urbanstar is a multibrand shop for men and women offering fashion and streetwear with unconventional brands and designers' collaborations, also operating as an eCommerce website since 2014. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Urbanstar expensive?
Urbanstar's best seller, Air Jordan 1 Retro Low OG 'Banned', sells €80.00 on urbanstaroma.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check urbanstaroma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Urbanstar have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urbanstar advertises on Facebook and Instagram and on Google, where its offers often run. Check urbanstaroma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Urbanstar?
Urbanstar sells on its own website, urbanstaroma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Urbanstar?
Gravity by Benchr records a company based in Roma, Italy, founded in 2002 according to LinkedIn, on a domain registered in 2014, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Urbanstar doing well?
Yes. Gravity by Benchr estimates about 126,600 visits to urbanstaroma.com in September 2026, down 2% in a month and up 11% over three months. Urbanstar ranks #78 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Urbanstar use?
Gravity by Benchr identifies urbanstaroma.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Urbanstar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Urbanstar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Urbanstar ranks #78 of 5,997 by estimated traffic. Its closest competitors on the same market are Footshop, DOVER STREET MARKET, SNS - SNEAKERSNSTUFF, solebox.com, BSTN Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urbanstar.