Brand page · Jewelry · Sweden
Ur&Penn: 206K visits a month, 28 active Meta ads.
Ur&Penn — Ur&Penn is a Swedish online shop that sells watches and jewelry for various occasions, including men's, women's, and children's watches, as well as bags, sunglasses, hair accessories, costume jewelry, and silver and gold jewelry. In September 2026 uropenn.se drew an estimated 206K visits, up 5% on the month before. It ranks #6 of 564 Jewelry brands in Sweden and holds a 1.5 Trustpilot rating over 166 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ur&Penn is a Swedish online shop that sells watches and jewelry for various occasions, including men's, women's, and children's watches, as well as bags, sunglasses, hair accessories, costume jewelry, and silver and gold jewelry.
01 · Traffic
How much traffic Ur&Penn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ur&Penn drew an estimated 206K visits in September 2026, up 5% on the month before and down 24% over three months.
- Worldwide#51,106of 4.5M sites · Top 5%
- In Sweden#403of 27.3K sites · Top 5%
- Jewelry, worldwide#938of 132,285 brands · Top 1%
- Jewelry, Sweden#6of 564 brands · Top 5%
206K
estimated visits in September
1 mo ▲ +5.1%4 mo ▼ −23.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ur&Penn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ur&Penn holds 1.5 out of 5 on Trustpilot over 166 reviews, 44 of them in the last twelve months: 17% of customers give five stars and 75% one star. That volume places Ur&Penn in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Jeweler Watch Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ur&Penn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ur&Penn's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ur&Penn in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ur&Penn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ur&Penn runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text, video).
Ny högre rabatt – 25% på guld & diamanter! ✨Ur & Penn6 Oct 2026video
50% på Moments by MontiniUr & Penn5 Oct 2026video
Årets adventskalendrar är här!Ur & Penn5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ur&Penn ABverified
Text ad21 Oct 2026Ur&Penn ABverified
Text ad21 Oct 2026Ur&Penn ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ur&Penn.
The creators who tag @uropennofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ur&Penn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ur&Penn among Jewelry brands in Sweden. The closest is uhrcenter.de, then uhrzeit.org, Daniel Wellington, Watches of Switzerland, beringtime.com, wkruk.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| uhrcenter.deuhrcenter.de | |||||||
| uhrzeit.orguhrzeit.org | |||||||
| Daniel Wellingtondanielwellington.com | |||||||
| Watches of Switzerlandwatchesofswitzerland.com | |||||||
| beringtime.comberingtime.com | |||||||
| wkruk.plwkruk.pl |
07 · Company
The company behind Ur&Penn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ur&Penn is a company based in Sweden, founded in 1943 according to LinkedIn. It employs about 343 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1943, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 343 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uropenn.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ur&Penn
What people ask Google about Ur&Penn.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ur&Penn legit?
According to Gravity by Benchr, Ur&Penn is a brand based in Sweden: it employs 343 people on LinkedIn, it has 23,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ur&Penn reviews
Customers rate Ur&Penn 1.5 out of 5 on Trustpilot over 166 reviews, 44 of them in the last twelve months: 17% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ur&Penn?
Ur&Penn is a Swedish online shop that sells watches and jewelry for various occasions, including men's, women's, and children's watches, as well as bags, sunglasses, hair accessories, costume jewelry, and silver and gold jewelry. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Ur&Penn have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ur&Penn advertises on Facebook and Instagram and on Google, where its offers often run. Check uropenn.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ur&Penn?
Gravity by Benchr records a company based in Sweden, founded in 1943 according to LinkedIn, with 343 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ur&Penn growing?
Not at the moment. Gravity by Benchr estimates about 206,100 visits to uropenn.se in September 2026, up 5% in a month and down 24% over three months. Ur&Penn ranks #6 of 564 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ur&Penn spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ur&Penn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Ur&Penn ranks #6 of 564 by estimated traffic. Its closest competitors on the same market are uhrcenter.de, uhrzeit.org, Daniel Wellington, Watches of Switzerland, beringtime.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ur&Penn.