Brand page · Jewelry · Sweden
Daniel Wellington: 952K visits a month, 489 active Meta ads, Gravity score 667.
Daniel Wellington — Daniel Wellington is a Scandinavian brand that sells watches and jewelry with minimalist design. The company offers premium watches and accessories for men and women. In September 2026 danielwellington.com drew an estimated 952K visits, down 10% on the month before. It ranks #33 of 33,382 Jewelry brands in Sweden and holds a 2.4 Trustpilot rating over 926 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Jewelry brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Daniel Wellington is a Scandinavian brand that sells watches and jewelry with minimalist design. The company offers premium watches and accessories for men and women.
01 · Traffic
How much traffic Daniel Wellington gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Daniel Wellington drew an estimated 952K visits in September 2026, down 10% on the month before and up 21% over three months.
- Worldwide#15,055of 4.5M sites · Top 1%
- In United States#4,965of 1.2M sites · Top 1%
- Jewelry, worldwide#180of 132,285 brands · Top 1%
- Jewelry, United States#33of 33,382 brands · Top 1%
952K
estimated visits in September
1 mo ▼ −10.2%4 mo ▲ +20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Daniel Wellington.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Daniel Wellington holds 2.4 out of 5 on Trustpilot over 926 reviews, 122 of them in the last twelve months: 51% of customers give five stars and 41% one star. That volume places Daniel Wellington in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Watch Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Daniel Wellington sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Daniel Wellington sells on Shopify, 77% of its catalogue in stock. The best seller is Petite Melrose, at SEK 1,699.00–SEK 1,999.00, followed by Petite Evergold and Classic Bracelet Rose Gold.
#1Petite MelroseDaniel WellingtonSEK 1,699.00–SEK 1,999.00In stock
#2Petite EvergoldDaniel WellingtonSEK 1,699.00–SEK 1,999.00In stock
#3Classic Bracelet Rose GoldDaniel WellingtonSEK 799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Daniel Wellington in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 97% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$199.76
- Currency
- SEK
04 · Ads
What Daniel Wellington is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Daniel Wellington runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Daniel WellingtonDaniel Wellington14 Oct 2026image
25% OFF your next favouriteDaniel Wellington14 Oct 2026image
25% OFF your next favouriteDaniel Wellington14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Daniel Wellington ABverified
Text ad20 Oct 2026TIME MASTER WATCHES AND ACCESSORIES PRIVATEverified
Text ad20 Oct 2026Daniel Wellington ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Daniel Wellington.
The creators who tag @danielwellington on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @danielwellington on Instagram, led by MAYA/50代プチプラアイテムで楽しむ大人カジュアル (24.6K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMAYA/50代プチプラアイテムで楽しむ大人カジュアル@mayahappy44 · 🇯🇵 JP | Fashion style luxury Creator | 24.6K | 0.7% | 8 | Tagged @danielwellington |
06 · Competitors according to Gravity
Who Daniel Wellington competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Daniel Wellington among Jewelry brands in Sweden. The closest is WATCHO Jewellers, then WALDOR, klockmagasinet.se, beringtime.com, Movado, Fossil.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WATCHO Jewellerswatcho.co.uk | |||||||
| WALDORwaldorandco.com | |||||||
| klockmagasinet.seklockmagasinet.com | |||||||
| beringtime.comberingtime.com | |||||||
| Movadomovado.com | |||||||
| Fossilfossil.com |
07 · Company
The company behind Daniel Wellington.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Daniel Wellington is a company based in Stockholm, Sweden, founded in 2011 according to LinkedIn, on a domain registered in February 2011. It employs about 425 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2011, per LinkedIn
- Domain registered
- 16 Feb 2011
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 425 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- danielwellington.com · Shopify · EUR
- Catalogue
- 215 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Daniel Wellington
What people ask Google about Daniel Wellington.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Daniel Wellington legit or a scam?
According to Gravity by Benchr, Daniel Wellington is a brand based in Stockholm, Sweden: its website has existed since February 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 425 people on LinkedIn, it has 4,316,864 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Daniel Wellington reviews
Customers rate Daniel Wellington 2.4 out of 5 on Trustpilot over 926 reviews, 122 of them in the last twelve months: 51% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Daniel Wellington?
Daniel Wellington is a Scandinavian brand that sells watches and jewelry with minimalist design. The company offers premium watches and accessories for men and women. Gravity by Benchr classifies it under Jewelry, with Charms & Pendants making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Daniel Wellington cost?
Daniel Wellington's best seller, Petite Melrose, sells from SEK 1,699.00 to SEK 1,999.00 on danielwellington.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check danielwellington.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Daniel Wellington promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Daniel Wellington advertises on Facebook and Instagram and on Google, where its offers often run. Check danielwellington.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Daniel Wellington?
Daniel Wellington sells on its own website, danielwellington.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Daniel Wellington?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 425 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Daniel Wellington doing well?
Yes. Gravity by Benchr estimates about 952,200 visits to danielwellington.com in September 2026, down 10% in a month and up 21% over three months. Daniel Wellington ranks #33 of 33,382 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Daniel Wellington use?
Gravity by Benchr identifies danielwellington.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Daniel Wellington's ad budget?
Gravity by Benchr does not publish a spend figure for Daniel Wellington on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Daniel Wellington ranks #33 of 33,382 by estimated traffic. Its closest competitors on the same market are WATCHO Jewellers, WALDOR, klockmagasinet.se, beringtime.com, Movado. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Daniel Wellington.