Brand page · Jewelry · France
Van Cleef & Arpels: 3.6M visits a month, 449 active Meta ads.
Van Cleef & Arpels — Van Cleef & Arpels is a French jewelry, watch, and perfume company that creates High Jewelry collections inspired by nature, couture, and imagination. In September 2026 vancleefarpels.com drew an estimated 3.6M visits, up 11% on the month before. It ranks #5 of 33,382 Jewelry brands in France and holds a 2.6 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Van Cleef & Arpels is a French jewelry, watch, and perfume company that creates High Jewelry collections inspired by nature, couture, and imagination.
01 · Traffic
How much traffic Van Cleef & Arpels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Van Cleef & Arpels drew an estimated 3.6M visits in September 2026, up 11% on the month before and up 15% over three months.
- Worldwide#5,099of 4.5M sites · Top 1%
- In United States#1,726of 1.2M sites · Top 1%
- Jewelry, worldwide#37of 132,285 brands · Top 1%
- Jewelry, United States#5of 33,382 brands · Top 1%
3.6M
estimated visits in September
1 mo ▲ +11.3%4 mo ▲ +15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Van Cleef & Arpels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Van Cleef & Arpels holds 2.6 out of 5 on Trustpilot over 67 reviews, 13 of them in the last twelve months: 25% of customers give five stars and 66% one star. That volume places Van Cleef & Arpels in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Jeweler Jewelry Designer Jewellery Manufacturer Costume Jewelry Shop Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Van Cleef & Arpels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Van Cleef & Arpels's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Van Cleef & Arpels in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
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04 · Ads
What Van Cleef & Arpels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Van Cleef & Arpels runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Snowflake collectionVan Cleef & Arpels13 Oct 2026image
Desde 1968, la colección Alhambra ha sido un emblema de suerte que encarna el espíritu de Van Cleef & Arpels. Adéntrese en la visión positivVan Cleef & Arpels13 Oct 2026image
ألقوا نظرة عن كثب على هذه القلادة الرائعة من مجموعة سنوفلايك للمجوهرات الراقية من دار فان كليف أند آربلز المستوحاة من رقائق الثلج #فان_كليفVan Cleef & Arpels13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Van Cleef & Arpels Franceverified
Text ad21 Oct 2026Richemonte Australia Pty Limitedverified
Text ad21 Oct 2026RICHEMONT LUXURY (SINGAPORE) PTE. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Van Cleef & Arpels.
The creators who tag @vancleefarpels on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vancleefarpels on Instagram, led by Alexandra Corrine (69.6K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexandra Corrine@alexandraxcorrine · 🇺🇸 US | Fashion style luxury Creator | 69.6K | 4.5% | 12 | Tagged @vancleefarpels |
06 · Competitors according to Gravity
Who Van Cleef & Arpels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Van Cleef & Arpels among Jewelry brands in France. The closest is Cartier®, then harrywinston.com, chopard.com, boucheron.com, Tiffany, chaumet.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cartier®cartier.com | |||||||
| harrywinston.comharrywinston.com | |||||||
| chopard.comchopard.com | |||||||
| boucheron.comboucheron.com | |||||||
| Tiffanytiffany.com | |||||||
| chaumet.comchaumet.com |
07 · Company
The company behind Van Cleef & Arpels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Van Cleef & Arpels is a company based in France, founded in 1906 according to LinkedIn, on a domain registered in May 1997. It employs about 4,087 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1906, per LinkedIn
- Domain registered
- 16 May 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,087 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vancleefarpels.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Van Cleef & Arpels
What people ask Google about Van Cleef & Arpels.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Van Cleef & Arpels a legit company?
According to Gravity by Benchr, Van Cleef & Arpels is a brand based in France: its website has existed since May 1997, it employs 4,087 people on LinkedIn, it has 4,230,108 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Van Cleef & Arpels reviews: is it worth it?
Customers rate Van Cleef & Arpels 2.6 out of 5 on Trustpilot over 67 reviews, 13 of them in the last twelve months: 25% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Van Cleef & Arpels sell?
Van Cleef & Arpels is a French jewelry, watch, and perfume company that creates High Jewelry collections inspired by nature, couture, and imagination. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Van Cleef & Arpels have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Van Cleef & Arpels advertises on Facebook and Instagram and on Google, where its offers often run. Check vancleefarpels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Van Cleef & Arpels?
Gravity by Benchr records a company based in France, founded in 1906 according to LinkedIn, on a domain registered in 1997, with 4,087 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Van Cleef & Arpels doing well?
Yes. Gravity by Benchr estimates about 3,586,600 visits to vancleefarpels.com in September 2026, up 11% in a month and up 15% over three months. Van Cleef & Arpels ranks #5 of 33,382 Jewelry brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Van Cleef & Arpels spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Van Cleef & Arpels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in France?
Among Jewelry brands in France in the Gravity by Benchr index, Van Cleef & Arpels ranks #5 of 33,382 by estimated traffic. Its closest competitors on the same market are Cartier®, harrywinston.com, chopard.com, boucheron.com, Tiffany. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Van Cleef & Arpels. Version française.