Brand page · Shoes · Netherlands
VANLIER: 64.5K visits a month, 24 active Meta ads, Gravity score 545.
VANLIER — VANLIER is a Dutch shoe brand that offers timeless sneakers, loafers and shoes with craftsmanship. The brand has been in existence for over 200 years and is the market leader in the Netherlands. In September 2026 vanlier.nl drew an estimated 64.5K visits, down 34% on the month before. It ranks #62 of 873 Shoes brands in Netherlands and holds a 4.5 Trustpilot rating over 317 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 116 peers: Shoes brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VANLIER is a Dutch shoe brand that offers timeless sneakers, loafers and shoes with craftsmanship. The brand has been in existence for over 200 years and is the market leader in the Netherlands.
01 · Traffic
How much traffic VANLIER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VANLIER drew an estimated 64.5K visits in September 2026, down 34% on the month before and down 21% over three months.
- Worldwide#136,626of 4.5M sites · Top 5%
- In Netherlands#1,882of 78.6K sites · Top 5%
- Shoes, worldwide#2,884of 46,962 brands · Top 10%
- Shoes, Netherlands#62of 873 brands · Top 10%
64.5K
estimated visits in September
1 mo ▼ −34.0%4 mo ▼ −21.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VANLIER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VANLIER holds 4.5 out of 5 on Trustpilot over 317 reviews, 44 of them in the last twelve months: 78% of customers give five stars and 8% one star. That volume places VANLIER in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Shoe Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VANLIER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VANLIER sells on Shopify, 98% of its catalogue in stock. The best seller is White smooth leather Novara sneaker, at €149.90, followed by White smooth leather Positano sneaker and Light cognac smooth leather Positano sneaker.
#1White smooth leather Novara sneakerVANLIER€149.90In stock
#2White smooth leather Positano sneakerVANLIER€189.90In stock
#3Light cognac smooth leather Positano sneakerVANLIER€159.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VANLIER in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 49% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$190.30
- Currency
- EUR
04 · Ads
What VANLIER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VANLIER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
Schoenen voor het najaarVANLIER18159 Oct 2026image
Bestellen. Morgen Dragen.VANLIER18159 Oct 2026image
Bestellen. Morgen Dragen.VANLIER18159 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VANLIER BVverified
Text ad20 Oct 2026VANLIER BVverified
Text ad20 Oct 2026VANLIER BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VANLIER.
The creators who tag @vanlier on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who VANLIER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VANLIER among Shoes brands in Netherlands. The closest is HUB Footwear, then KEEN, oscar sneakers, TOMS.com (EU), United Nude, VIA VAI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HUB Footwearhubfootwear.com | |||||||
| KEENkeenfootwear.de | |||||||
| oscar sneakersoscarsneakers.nl | |||||||
| TOMS.com (EU)eu.toms.com | |||||||
| United Nudeunitednude.eu | |||||||
| VIA VAIviavaishoes.com |
07 · Company
The company behind VANLIER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VANLIER is a company based in Amsterdam, Netherlands, founded in 1815 according to LinkedIn, on a domain registered in February 1997. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 1815, per LinkedIn
- Domain registered
- 6 Feb 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vanlier.nl · Shopify · EUR
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VANLIER
What people ask Google about VANLIER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VANLIER a legit company?
According to Gravity by Benchr, VANLIER is a brand based in Amsterdam, Netherlands: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 53 people on LinkedIn, it has 3,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VANLIER reviews
Customers rate VANLIER 4.5 out of 5 on Trustpilot over 317 reviews, 44 of them in the last twelve months: 78% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does VANLIER sell?
VANLIER is a Dutch shoe brand that offers timeless sneakers, loafers and shoes with craftsmanship. The brand has been in existence for over 200 years and is the market leader in the Netherlands. Gravity by Benchr classifies it under Shoes, with Sneakers making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does VANLIER cost?
VANLIER's best seller, White smooth leather Novara sneaker, sells €149.90 on vanlier.nl. 98% of the catalogue is in stock. Gravity does not track prices daily: check vanlier.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does VANLIER have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VANLIER advertises on Facebook and Instagram and on Google, where its offers often run. Check vanlier.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VANLIER?
VANLIER sells on its own website, vanlier.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VANLIER?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 1815 according to LinkedIn, on a domain registered in 1997, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VANLIER doing well?
Not at the moment. Gravity by Benchr estimates about 64,500 visits to vanlier.nl in September 2026, down 34% in a month and down 21% over three months. VANLIER ranks #62 of 873 Shoes brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VANLIER use?
Gravity by Benchr identifies vanlier.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VANLIER's ad budget?
Gravity by Benchr does not publish a spend figure for VANLIER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Netherlands?
Among Shoes brands in Netherlands in the Gravity by Benchr index, VANLIER ranks #62 of 873 by estimated traffic. Its closest competitors on the same market are HUB Footwear, KEEN, oscar sneakers, TOMS.com (EU), United Nude. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VANLIER.