Brand page · Shoes · Netherlands
VIA VAI: 32.9K visits a month, 163 active Meta ads, Gravity score 734.
VIA VAI — VIA VAI is a Dutch family-owned brand that designs and handcrafts shoes and accessories in Europe, focusing on craftsmanship, quality, and sustainable materials. In September 2026 viavaishoes.com drew an estimated 32.9K visits, down 17% on the month before. It ranks #134 of 873 Shoes brands in Netherlands and holds a 4.2 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 116 peers: Shoes brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VIA VAI is a Dutch family-owned brand that designs and handcrafts shoes and accessories in Europe, focusing on craftsmanship, quality, and sustainable materials.
01 · Traffic
How much traffic VIA VAI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIA VAI drew an estimated 32.9K visits in September 2026, down 17% on the month before and up 23% over three months.
- Worldwide#243,130of 4.5M sites · Top 10%
- In Netherlands#3,500of 78.6K sites · Top 5%
- Shoes, worldwide#4,854of 46,962 brands · Top 20%
- Shoes, Netherlands#134of 873 brands · Top 20%
32.9K
estimated visits in September
1 mo ▼ −17.1%4 mo ▲ +23.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIA VAI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIA VAI holds 4.2 out of 5 on Trustpilot over 22 reviews, 15 of them in the last twelve months: 64% of customers give five stars and 27% one star. That volume places VIA VAI in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store Streetwear Store Shoe Factory Women's Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIA VAI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VIA VAI sells on Shopify, 98% of its catalogue in stock. The best seller is June Loua, at €169.95, followed by Premium Repellent Spray and Rae Laila.
#1June LouaVIA VAI€169.95In stock
#2Premium Repellent SprayVIA VAI€17.95In stock
#3Rae LailaVIA VAI€129.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VIA VAI in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 23% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$212.75
- Currency
- EUR
04 · Ads
What VIA VAI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIA VAI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NEW INVIA VAI7 Oct 2026image
Jack Nathan €219.95VIA VAI6 Oct 2026image
New inVIA VAI6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Via Vai Shoes B.V.verified
Text ad20 Oct 2026Via Vai Shoes B.V.verified
Text ad20 Oct 2026Via Vai Shoes B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIA VAI.
The creators who tag @viavai_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viavai_official on Instagram, led by lizet greve (45.7K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llizet greve@lizetgreve · 🇳🇱 NL | Beauty cosmetics skincare Creator | 45.7K | 1.5% | 2 | Tagged @viavai_official |
06 · Competitors according to Gravity
Who VIA VAI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIA VAI among Shoes brands in Netherlands. The closest is VANLIER, then BRONX, Rehab Footwear, DWRS label, HUB Footwear, OluKai.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VANLIERvanlier.nl | |||||||
| BRONXbronxshoes.com | |||||||
| Rehab Footwearrehabfootwear.com | |||||||
| DWRS labeldwrslabel.com | |||||||
| HUB Footwearhubfootwear.com | |||||||
| OluKaiolukai.eu |
07 · Company
The company behind VIA VAI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIA VAI is a company based in Waalwijk, Netherlands, founded in 1992 according to LinkedIn, on a domain registered in January 2011. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Waalwijk
- Founded
- 1992, per LinkedIn
- Domain registered
- 21 Jan 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viavaishoes.com · Shopify · EUR
- Catalogue
- 542 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIA VAI
What people ask Google about VIA VAI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIA VAI legit or a scam?
According to Gravity by Benchr, VIA VAI is a brand based in Waalwijk, Netherlands: its website has existed since January 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 58,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about VIA VAI?
Customers rate VIA VAI 4.2 out of 5 on Trustpilot over 22 reviews, 15 of them in the last twelve months: 64% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VIA VAI?
VIA VAI is a Dutch family-owned brand that designs and handcrafts shoes and accessories in Europe, focusing on craftsmanship, quality, and sustainable materials. Gravity by Benchr classifies it under Shoes, with Sneakers making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does VIA VAI cost?
VIA VAI's best seller, June Loua, sells €169.95 on viavaishoes.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check viavaishoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does VIA VAI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VIA VAI advertises on Facebook and Instagram and on Google, where its offers often run. Check viavaishoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VIA VAI?
VIA VAI sells on its own website, viavaishoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind VIA VAI?
Gravity by Benchr records a company based in Waalwijk, Netherlands, founded in 1992 according to LinkedIn, on a domain registered in 2011, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VIA VAI doing well?
Yes. Gravity by Benchr estimates about 32,900 visits to viavaishoes.com in September 2026, down 17% in a month and up 23% over three months. VIA VAI ranks #134 of 873 Shoes brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIA VAI use?
Gravity by Benchr identifies viavaishoes.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does VIA VAI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VIA VAI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Netherlands?
Among Shoes brands in Netherlands in the Gravity by Benchr index, VIA VAI ranks #134 of 873 by estimated traffic. Its closest competitors on the same market are VANLIER, BRONX, Rehab Footwear, DWRS label, HUB Footwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIA VAI.