Brand page · Personal Care · United States
VanMan: 70.8K visits a month, 2 active Meta ads, Gravity score 515.
VanMan — VanMan is a company that sells natural health and wellness products, including tooth powder, tallow balm, beeswax lip-balm, and other chemical-free personal care items. In September 2026 vanman.shop drew an estimated 70.8K visits, down 44% on the month before. It ranks #1,045 of 33,626 Personal Care brands in United States and holds a 4.9 Trustpilot rating over 575 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VanMan is a company that sells natural health and wellness products, including tooth powder, tallow balm, beeswax lip-balm, and other chemical-free personal care items.
01 · Traffic
How much traffic VanMan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VanMan drew an estimated 70.8K visits in September 2026, down 44% on the month before and down 10% over three months.
- Worldwide#126,117of 4.5M sites · Top 5%
- In United States#40,943of 1.2M sites · Top 5%
- Personal Care, worldwide#6,311of 215,119 brands · Top 5%
- Personal Care, United States#1,045of 33,626 brands · Top 5%
70.8K
estimated visits in September
1 mo ▼ −43.6%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VanMan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VanMan holds 4.9 out of 5 on Trustpilot over 575 reviews, 567 of them in the last twelve months: 98% of customers give five stars and 2% one star. That volume places VanMan in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Cosmetics Industry Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Health and Beauty Shop Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VanMan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VanMan sells on Shopify, 100% of its catalogue in stock. The best seller is VanMan's Tallow & Honey Face Balm - Classic, at US$29.00–US$66.00, followed by VanMan's Miracle Tooth Powder - Original Eggshell 2 oz and VanMan's Miracle Tooth Powder - Mint-Bone 2 oz.
#1VanMan's Tallow & Honey Face Balm - ClassicVanManUS$29.00–US$66.00In stock
#2VanMan's Miracle Tooth Powder - Original Eggshell 2 ozVanManUS$18.00In stock
#3VanMan's Miracle Tooth Powder - Mint-Bone 2 ozVanManUS$27.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VanMan in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$31.50
- Currency
- USD
04 · Ads
What VanMan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VanMan runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2024 (image, text, video).
Text ad20 Oct 2026VanMan Company, LLCverified
Text ad19 Oct 2026VanMan Company, LLCverified
Text ad19 Oct 2026VanMan Company, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VanMan.
The creators who tag @the_vanman_company on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_vanman_company on Instagram, led by Health y Sol - A fine dining experience for your skin (99.6K followers, 8.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHealth y Sol - A fine dining experience for your skin@healthysolsoap · 🇺🇸 US | Beauty cosmetics skincare Creator | 99.6K | 8.2% | 1 | Tagged @the_vanman_company |
06 · Competitors according to Gravity
Who VanMan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VanMan among Personal Care brands in United States. The closest is Terra Lotus, then Every Man Jack, Oars + Alps, Harry's, Fat and the Moon, Badger.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Terra Lotusterralotus.shop | |||||||
| Every Man Jackeverymanjack.com | |||||||
| Oars + Alpsoarsandalps.com | |||||||
| Harry'scheckout-us.harrys.com | |||||||
| Fat and the Moonfatandthemoon.com | |||||||
| Badgerbadgerbalm.com |
07 · Company
The company behind VanMan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VanMan is a company based in San Diego, United States. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vanman.shop · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VanMan
What people ask Google about VanMan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VanMan a legit company?
According to Gravity by Benchr, VanMan is a brand based in San Diego, United States: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 575,143 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VanMan reviews: is it worth it?
Customers rate VanMan 4.9 out of 5 on Trustpilot over 575 reviews, 567 of them in the last twelve months: 98% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VanMan known for?
VanMan is a company that sells natural health and wellness products, including tooth powder, tallow balm, beeswax lip-balm, and other chemical-free personal care items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does VanMan cost?
VanMan's best seller, VanMan's Tallow & Honey Face Balm - Classic, sells from US$29.00 to US$66.00 on vanman.shop. 100% of the catalogue is in stock. Gravity does not track prices daily: check vanman.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
VanMan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: VanMan advertises on Facebook and Instagram and on Google, where its offers often run. Check vanman.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VanMan?
VanMan sells on its own website, vanman.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VanMan?
Gravity by Benchr records a company based in San Diego, United States, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VanMan doing well?
Not at the moment. Gravity by Benchr estimates about 70,800 visits to vanman.shop in September 2026, down 44% in a month and down 10% over three months. VanMan ranks #1,045 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VanMan use?
Gravity by Benchr identifies vanman.shop as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VanMan's ad budget?
Gravity by Benchr does not publish a spend figure for VanMan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, VanMan ranks #1,045 of 33,626 by estimated traffic. Its closest competitors on the same market are Terra Lotus, Every Man Jack, Oars + Alps, Harry's, Fat and the Moon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VanMan.