Brand page · Outdoor Recreation · Netherlands
VanMoof: 175K visits a month, 59 active Meta ads.
VanMoof — VanMoof is a Dutch bicycle manufacturer that produces advanced e-bikes with industry-leading technology. In September 2026 vanmoof.com drew an estimated 175K visits, up 6% on the month before. It ranks #17 of 928 Outdoor Recreation brands in Netherlands and holds a 3.5 Trustpilot rating over 9,023 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
VanMoof is a Dutch bicycle manufacturer that produces advanced e-bikes with industry-leading technology.
01 · Traffic
How much traffic VanMoof gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VanMoof drew an estimated 175K visits in September 2026, up 6% on the month before and up 22% over three months.
- Worldwide#58,587of 4.5M sites · Top 5%
- In Netherlands#771of 78.6K sites · Top 1%
- Outdoor Recreation, worldwide#849of 101,136 brands · Top 1%
- Outdoor Recreation, Netherlands#17of 928 brands · Top 5%
175K
estimated visits in September
1 mo ▲ +5.6%4 mo ▲ +22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VanMoof.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VanMoof holds 3.5 out of 5 on Trustpilot over 9,023 reviews, 779 of them in the last twelve months: 34% of customers give five stars and 39% one star. That volume places VanMoof in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, VanMoof scores 3.7 over 160 reviews.
Sporting Goods Store Bicycle Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VanMoof sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VanMoof's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places VanMoof in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What VanMoof is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VanMoof runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Boek een testritVanMoof8 Oct 2026image
Book a test rideVanMoof8 Oct 2026image
Buche eine TestfahrtVanMoof8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MA Micro Netherlands B.V.verified
Text ad20 Oct 2026MA Micro Netherlands B.V.verified
Image ad20 Oct 2026MA Micro Netherlands B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VanMoof.
The creators who tag @vanmoof on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vanmoof on Instagram, led by KNITWEAR LAB (15.6K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKNITWEAR LAB@knitwearlab · 🇳🇱 NL | Fashion style luxury Creator | 15.6K | 0.4% | 3 | Tagged @vanmoof |
06 · Competitors according to Gravity
Who VanMoof competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VanMoof among Outdoor Recreation brands in Netherlands. The closest is Ride1UP, then cowboy.com, sparkcycleworks.com, r-m.de, e-wheels.no, electricbikesales.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ride1UPride1up.com | |||||||
| cowboy.comcowboy.com | |||||||
| sparkcycleworks.comsparkcycleworks.com | |||||||
| r-m.der-m.de | |||||||
| e-wheels.noe-wheels.no | |||||||
| electricbikesales.co.ukelectricbikesales.co.uk |
07 · Company
The company behind VanMoof.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VanMoof is a company based in Netherlands, founded in 2009 according to LinkedIn, on a domain registered in March 2009. It employs about 194 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2009, per LinkedIn
- Domain registered
- 31 Mar 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 194 on LinkedIn
- Funding stage
- M and a · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vanmoof.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VanMoof
What people ask Google about VanMoof.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VanMoof a legit company?
According to Gravity by Benchr, VanMoof is a brand based in Netherlands: its website has existed since March 2009, its Trustpilot profile is claimed by the brand, it employs 194 people on LinkedIn, it has 154,090 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
VanMoof reviews
Customers rate VanMoof 3.5 out of 5 on Trustpilot over 9,023 reviews, 779 of them in the last twelve months: 34% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, VanMoof scores 3.7 over 160 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VanMoof known for?
VanMoof is a Dutch bicycle manufacturer that produces advanced e-bikes with industry-leading technology. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a VanMoof discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VanMoof advertises on Facebook and Instagram and on Google, where its offers often run. Check vanmoof.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns VanMoof?
Gravity by Benchr records a company based in Netherlands, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 194 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is VanMoof growing?
Yes. Gravity by Benchr estimates about 174,800 visits to vanmoof.com in September 2026, up 6% in a month and up 22% over three months. VanMoof ranks #17 of 928 Outdoor Recreation brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does VanMoof spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VanMoof on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Netherlands?
Among Outdoor Recreation brands in Netherlands in the Gravity by Benchr index, VanMoof ranks #17 of 928 by estimated traffic. Its closest competitors on the same market are Ride1UP, cowboy.com, sparkcycleworks.com, r-m.de, e-wheels.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VanMoof.