Brand page · Outdoor Recreation · Belgium
Cowboy: 167K visits a month, 28 active Meta ads.
Cowboy — Cowboy is a company that designs and sells connected electric bikes for urban riders. Their products include various e-bike models with features like GPS tracking, adaptive power technology, and theft detection. In September 2026 cowboy.com drew an estimated 167K visits, up 8% on the month before. It ranks #18 of 928 Outdoor Recreation brands in Belgium and holds a 2.7 Trustpilot rating over 6,935 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Sept 2026Catalogue Oct 2026
About the store
Cowboy is a company that designs and sells connected electric bikes for urban riders. Their products include various e-bike models with features like GPS tracking, adaptive power technology, and theft detection.
01 · Traffic
How much traffic Cowboy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cowboy drew an estimated 167K visits in September 2026, up 8% on the month before and down 11% over three months.
- Worldwide#61,027of 4.5M sites · Top 5%
- In Netherlands#803of 78.6K sites · Top 5%
- Outdoor Recreation, worldwide#893of 101,136 brands · Top 1%
- Outdoor Recreation, Netherlands#18of 928 brands · Top 5%
167K
estimated visits in September
1 mo ▲ +8.1%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cowboy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cowboy holds 2.7 out of 5 on Trustpilot over 6,935 reviews, 1,030 of them in the last twelve months: 37% of customers give five stars and 44% one star. That volume places Cowboy in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Cowboy scores 3.9 over 427 reviews.
Bicycle Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cowboy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cowboy sells on Shopify, 91% of its catalogue in stock. The best seller is Theft Insurance, at €8.00–€108.32, followed by Premium Software Services and Quad Lock Phone Case.
#1Theft InsuranceCowboy€8.00–€108.32In stock
#2Premium Software ServicesCowboy€2.00–€51.00In stock
Quad Lock Phone CaseCowboy€15.00–€35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cowboy in its comparison group.
- Average rating
- 4.23 / 5
- Rated products
- 9% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$49.28
- Currency
- EUR
04 · Ads
What Cowboy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cowboy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since April 2024 (image, text, video).
Beperkte editieCowboy19 Mar 2025image
Limited EditionCowboy19 Mar 2025image
Limited EditionCowboy19 Mar 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Aug 2026COWBOY SAverified
Text ad25 Aug 2026COWBOY SAverified
Text ad25 Aug 2026COWBOY SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cowboy.
The creators who tag @cowboybike on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cowboybike on Instagram, led by Luigi (41.1K followers, 17.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuigi@0xluigi · 🇫🇷 FR | Fashion style luxury Creator | 41.1K | 17.2% | 1 | Tagged @cowboybike |
06 · Competitors according to Gravity
Who Cowboy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cowboy among Outdoor Recreation brands in Belgium. The closest is CYCLABLE, then vanmoof.com, propelbikes.com, Lectric eBikes®, Urtopia (US), actbest.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CYCLABLEcyclable.com | |||||||
| vanmoof.comvanmoof.com | |||||||
| propelbikes.compropelbikes.com | |||||||
| Lectric eBikes®lectricebikes.com | |||||||
| Urtopia (US)newurtopia.com | |||||||
| actbestactbestbike.com |
07 · Company
The company behind Cowboy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cowboy is a company based in Belgium, founded in 2017 according to LinkedIn, on a domain registered in July 1994. It employs about 243 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 2017, per LinkedIn
- Domain registered
- 15 Jul 1994
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 243 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cowboy.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cowboy
What people ask Google about Cowboy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cowboy legit?
According to Gravity by Benchr, Cowboy is a brand based in Belgium: its website has existed since July 1994, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 243 people on LinkedIn, it has 66,916 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Cowboy reviews
Customers rate Cowboy 2.7 out of 5 on Trustpilot over 6,935 reviews, 1,030 of them in the last twelve months: 37% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Cowboy scores 3.9 over 427 reviews. Source: Gravity by Benchr Trustpilot reading, September 2026.
What does Cowboy sell?
Cowboy is a company that designs and sells connected electric bikes for urban riders. Their products include various e-bike models with features like GPS tracking, adaptive power technology, and theft detection. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Cowboy cost?
Cowboy's best seller, Theft Insurance, sells from €8.00 to €108.32 on cowboy.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check cowboy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Cowboy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cowboy advertises on Facebook and Instagram and on Google, where its offers often run. Check cowboy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cowboy?
Cowboy sells on its own website, cowboy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Cowboy?
Gravity by Benchr records a company based in Belgium, founded in 2017 according to LinkedIn, on a domain registered in 1994, with 243 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Cowboy doing well?
Not at the moment. Gravity by Benchr estimates about 166,600 visits to cowboy.com in September 2026, up 8% in a month and down 11% over three months. Cowboy ranks #18 of 928 Outdoor Recreation brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cowboy use?
Gravity by Benchr identifies cowboy.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
How much does Cowboy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cowboy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Belgium?
Among Outdoor Recreation brands in Belgium in the Gravity by Benchr index, Cowboy ranks #18 of 928 by estimated traffic. Its closest competitors on the same market are CYCLABLE, vanmoof.com, propelbikes.com, Lectric eBikes®, Urtopia (US). Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cowboy.