Brand page · United States
Vans: 12.2M visits a month, 207 active Meta ads.
Vans — Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring and empowering people to live 'Off The Wall'. In September 2026 vans.com drew an estimated 12.2M visits, down 20% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring and empowering people to live 'Off The Wall'.
01 · Traffic
How much traffic Vans gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vans drew an estimated 12.2M visits in September 2026, down 20% on the month before and up 3% over three months.
- Worldwide#1,451of 4.5M sites · Top 1%
- In United States#544of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
12.2M
estimated visits in September
1 mo ▼ −20.2%4 mo ▲ +3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vans.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vans holds 1.4 out of 5 on Trustpilot over 1,093 reviews, 131 of them in the last twelve months: 12% of customers give five stars and 77% one star. That volume places Vans in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vans sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vans's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Vans in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vans is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vans runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Immer bereit. Immer Weatherized.Vans14 Oct 2026video
Weather changes. You don’t have to.Vans14 Oct 2026video
Lx Old SkoolVans14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Vans.
The creators who tag @vans_europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vans_europe on Instagram, led by Vans Half Cab (12.2K followers, 10.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVans Half Cab@houseofhalfcab · 🇺🇸 US | Fashion style luxury Creator | 12.2K | 10.4% | 20 | Tagged @vans_europe |
06 · Competitors according to Gravity
Who Vans competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vans. The closest is Vans® Colombia, then Volcom, DC Shoes, nikesb.com, lakai.com, converse.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vans® Colombiavans.com.co | |||||||
| Volcomvolcom.com | |||||||
| DC Shoesdcshoes.com.ar | |||||||
| nikesb.comnikesb.com | |||||||
| lakai.comlakai.com | |||||||
| converse.comconverse.com |
07 · Company
The company behind Vans.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vans is a company based in United States, founded in 1966 according to LinkedIn, on a domain registered in December 1997. It employs about 10,536 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1966, per LinkedIn
- Domain registered
- 30 Dec 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10,536 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vans.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vans
What people ask Google about Vans.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vans a legit company?
According to Gravity by Benchr, Vans is a brand based in United States: its website has existed since December 1997, it employs 10,536 people on LinkedIn, it has 1,092,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Vans reviews: is it worth it?
Customers rate Vans 1.4 out of 5 on Trustpilot over 1,093 reviews, 131 of them in the last twelve months: 12% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vans known for?
Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring and empowering people to live 'Off The Wall'. Source: Gravity by Benchr product classification.
Does Vans have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vans advertises on Facebook and Instagram, where its offers often run. Check vans.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vans?
Gravity by Benchr records a company based in United States, founded in 1966 according to LinkedIn, on a domain registered in 1997, with 10,536 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vans doing well?
Yes. Gravity by Benchr estimates about 12,182,000 visits to vans.com in September 2026, down 20% in a month and up 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vans spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vans on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vans.