Brand page · Clothing · United States
Volcom: 393K visits a month, 92 active Meta ads, Gravity score 578.
Volcom — Volcom is a skate, surf and snowboarding lifestyle brand that creates durable, stylish clothing and accessories for men, women and kids across various categories including outdoor, swim, skate, denim and fashion. In September 2026 volcom.com drew an estimated 393K visits, up 13% on the month before. It ranks #364 of 97,158 Clothing brands in United States and holds a 2.5 Trustpilot rating over 186 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Volcom is a skate, surf and snowboarding lifestyle brand that creates durable, stylish clothing and accessories for men, women and kids across various categories including outdoor, swim, skate, denim and fashion.
01 · Traffic
How much traffic Volcom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Volcom drew an estimated 393K visits in September 2026, up 13% on the month before and up 31% over three months.
- Worldwide#30,240of 4.5M sites · Top 1%
- In United States#9,814of 1.2M sites · Top 1%
- Clothing, worldwide#2,558of 459,295 brands · Top 1%
- Clothing, United States#364of 97,158 brands · Top 1%
393K
estimated visits in September
1 mo ▲ +13.0%4 mo ▲ +31.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Volcom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Volcom holds 2.5 out of 5 on Trustpilot over 186 reviews, 32 of them in the last twelve months: 18% of customers give five stars and 77% one star. That volume places Volcom in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Volcom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Volcom sells on Shopify, 83% of its catalogue in stock. The best seller is Men's Frickin Modern Stretch Pants, at US$70.00, followed by Men's Frickin Modern Stretch Shorts and Men's Frickin Modern Stretch Pants.
#1Men's Frickin Modern Stretch PantsVolcomUS$70.00In stock
#2Men's Frickin Modern Stretch ShortsVolcomUS$60.00In stock
#3Men's Frickin Modern Stretch PantsVolcomUS$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Volcom in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 48% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What Volcom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Volcom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
Chill at WorkVolcom11 Oct 2026video
Frickin Modern 19" Strech Shorts - CHARCOAL HEATHERVolcom8 Oct 2026image
SINGLE STONE LEATHER WALLET - BLACKVolcom5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Cart.com, Incverified
Text ad21 Oct 2026Cart.com, Incverified
Text ad21 Oct 2026Cart.com, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Volcom.
The creators who tag @volcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @volcom on Instagram, led by Jake Maki (32.8K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJake Maki@jakemaki_ · 🇺🇸 US | Fitness sport bodybuilding Creator | 32.8K | 2.5% | 13 | Tagged @volcom |
06 · Competitors according to Gravity
Who Volcom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Volcom among Clothing brands in United States. The closest is rvca.com, then Quiksilver, Billabong, Boardriders, Outerknown, surf.inc.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rvca.comrvca.com | |||||||
| Quiksilverquiksilver.com | |||||||
| Billabongbillabong.com | |||||||
| Boardridersboardriders.eu | |||||||
| Outerknownouterknown.com | |||||||
| surf.incsurf.inc |
07 · Company
The company behind Volcom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Volcom is a company based in Houston, United States, founded in 1991 according to LinkedIn, on a domain registered in October 1996. It employs about 952 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Houston
- Founded
- 1991, per LinkedIn
- Domain registered
- 12 Oct 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 952 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- volcom.com · Shopify · USD
- Catalogue
- 247 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Volcom
What people ask Google about Volcom.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Volcom legit?
According to Gravity by Benchr, Volcom is a brand based in Houston, United States: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 952 people on LinkedIn, it has 1,388,658 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Volcom?
Customers rate Volcom 2.5 out of 5 on Trustpilot over 186 reviews, 32 of them in the last twelve months: 18% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Volcom sell?
Volcom is a skate, surf and snowboarding lifestyle brand that creates durable, stylish clothing and accessories for men, women and kids across various categories including outdoor, swim, skate, denim and fashion. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Volcom cost?
Volcom's best seller, Men's Frickin Modern Stretch Pants, sells US$70.00 on volcom.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check volcom.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Volcom discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Volcom advertises on Facebook and Instagram and on Google, where its offers often run. Check volcom.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Volcom?
Volcom sells on its own website, volcom.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Volcom?
Gravity by Benchr records a company based in Houston, United States, founded in 1991 according to LinkedIn, on a domain registered in 1996, with 952 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Volcom growing?
Yes. Gravity by Benchr estimates about 392,600 visits to volcom.com in September 2026, up 13% in a month and up 31% over three months. Volcom ranks #364 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Volcom use?
Gravity by Benchr identifies volcom.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Volcom spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Volcom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Volcom ranks #364 of 97,158 by estimated traffic. Its closest competitors on the same market are rvca.com, Quiksilver, Billabong, Boardriders, Outerknown. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Volcom.