Brand page · Handbags, Wallets & Cases · United States
Vera Bradley: 1.5M visits a month, 251 active Meta ads, Gravity score 626.
Vera Bradley — Vera Bradley is a brand that sells stylish bags, backpacks, and travel accessories for women, featuring exclusive patterns for organization and color. In September 2026 verabradley.com drew an estimated 1.5M visits, down 28% on the month before. It ranks #10 of 6,027 Handbags, Wallets & Cases brands in United States and holds a 2.0 Trustpilot rating over 71 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Handbags, Wallets & Cases brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vera Bradley is a brand that sells stylish bags, backpacks, and travel accessories for women, featuring exclusive patterns for organization and color.
01 · Traffic
How much traffic Vera Bradley gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vera Bradley drew an estimated 1.5M visits in September 2026, down 28% on the month before and up 6% over three months.
- Worldwide#10,423of 4.5M sites · Top 1%
- In United States#3,474of 1.2M sites · Top 1%
- Handbags, Wallets & Cases, worldwide#27of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#10of 6,027 brands · Top 1%
1.5M
estimated visits in September
1 mo ▼ −27.8%4 mo ▲ +5.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vera Bradley.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vera Bradley holds 2.0 out of 5 on Trustpilot over 71 reviews, 6 of them in the last twelve months: 10% of customers give five stars and 70% one star. That volume places Vera Bradley in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Bag Shop Bags and Luggage Store Fashion Accessories Store Handbags Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vera Bradley sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vera Bradley sells on Shopify, 78% of its catalogue in stock. The best seller is Monogram, at US$10.00, followed by Gift Box and E-Gift Card.
#1MonogramVera BradleyUS$10.00In stock- #2Gift BoxVera BradleyUS$5.00In stock
#3E-Gift CardVera BradleyUS$25.00–US$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vera Bradley in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 69% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$72.00
- Currency
- USD
04 · Ads
What Vera Bradley is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vera Bradley runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Vera Bradley Collegiate RFID All in One Crossbody Bag Navy/Orange | CottonVera Bradley7 Oct 2026image
Packs More Than You ThinkVera Bradley7 Oct 2026video
For people with places to be.Vera Bradley7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Vera Bradley Designs Incverified
Text ad21 Oct 2026Vera Bradley Designs Incverified
Text ad21 Oct 2026Vera Bradley Designs Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vera Bradley.
The creators who tag @verabradley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @verabradley on Instagram, led by emmaliz ♡ (34.3K followers, 46.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eemmaliz ♡@emmalizz · 🇺🇸 US | Fashion style luxury Creator | 34.3K | 46.8% | 10 | Tagged @verabradley |
06 · Competitors according to Gravity
Who Vera Bradley competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vera Bradley among Handbags, Wallets & Cases brands in United States. The closest is Vera Bradley, then Luglife.com, Glam-Aholic Lifestyle, Miniwesst, palominobag.com, MZ Wallace.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vera Bradleyverabradleyoutlet.com | |||||||
| Luglife.comluglife.com | |||||||
| Glam-Aholic Lifestyleglamaholiclifestyle.com | |||||||
| Miniwesstminiwesst.com | |||||||
| palominobag.compalominobag.com | |||||||
| MZ Wallacemzwallace.com |
07 · Company
The company behind Vera Bradley.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vera Bradley is a company based in Roanoke, United States, founded in 1982 according to LinkedIn, on a domain registered in April 1996. It employs about 1,429 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Roanoke
- Founded
- 1982, per LinkedIn
- Domain registered
- 9 Apr 1996
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,429 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- verabradley.com · Shopify · USD
- Catalogue
- 975 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vera Bradley
What people ask Google about Vera Bradley.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vera Bradley legit?
According to Gravity by Benchr, Vera Bradley is a brand based in Roanoke, United States: its website has existed since April 1996, it sells on a Shopify store, it employs 1,429 people on LinkedIn, it has 672,745 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Vera Bradley?
Customers rate Vera Bradley 2.0 out of 5 on Trustpilot over 71 reviews, 6 of them in the last twelve months: 10% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vera Bradley?
Vera Bradley is a brand that sells stylish bags, backpacks, and travel accessories for women, featuring exclusive patterns for organization and color. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with School Backpacks making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Vera Bradley prices: how much is it?
Vera Bradley's best seller, Monogram, sells US$10.00 on verabradley.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check verabradley.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Vera Bradley promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vera Bradley advertises on Facebook and Instagram and on Google, where its offers often run. Check verabradley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vera Bradley?
Vera Bradley sells on its own website, verabradley.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Vera Bradley?
Gravity by Benchr records a company based in Roanoke, United States, founded in 1982 according to LinkedIn, on a domain registered in 1996, with 1,429 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vera Bradley doing well?
Yes. Gravity by Benchr estimates about 1,516,600 visits to verabradley.com in September 2026, down 28% in a month and up 6% over three months. Vera Bradley ranks #10 of 6,027 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vera Bradley use?
Gravity by Benchr identifies verabradley.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Vera Bradley's ad budget?
Gravity by Benchr does not publish a spend figure for Vera Bradley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, Vera Bradley ranks #10 of 6,027 by estimated traffic. Its closest competitors on the same market are Vera Bradley, Luglife.com, Glam-Aholic Lifestyle, Miniwesst, palominobag.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vera Bradley.