Brand page · Building Consumables · Netherlands
Verf.nl: 97.6K visits a month, 18 active Meta ads, Gravity score 663.
Verf.nl — Verf.nl is a Dutch online paint retailer and technical paint advisory platform that sells high-quality paint from brands like Sikkens, Sigma, and Wijzonol. In September 2026 verf.nl drew an estimated 97.6K visits, down 26% on the month before. It ranks #8 of 166 Building Consumables brands in Netherlands and holds a 4.9 Trustpilot rating over 33,219 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Building Consumables brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Verf.nl is a Dutch online paint retailer and technical paint advisory platform that sells high-quality paint from brands like Sikkens, Sigma, and Wijzonol.
01 · Traffic
How much traffic Verf.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Verf.nl drew an estimated 97.6K visits in September 2026, down 26% on the month before and up 3% over three months.
- Worldwide#95,647of 4.5M sites · Top 5%
- In Netherlands#1,265of 78.6K sites · Top 5%
- Building Consumables, worldwide#170of 22,981 brands · Top 1%
- Building Consumables, Netherlands#8of 166 brands · Top 5%
97.6K
estimated visits in September
1 mo ▼ −26.3%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Verf.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Verf.nl holds 4.9 out of 5 on Trustpilot over 33,219 reviews, 1,559 of them in the last twelve months: 87% of customers give five stars and 0% one star. That volume places Verf.nl in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, Verf.nl scores 5.0 over 35 reviews.
Paint Store Building Materials Supplier Boat Accessories Store Do-it-Yourself Shop Decoration and Interior Design Store Paint Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Verf.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Verf.nl's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Verf.nl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Verf.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Verf.nl runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Professionele Sikkens verf voor jouw klusverf.nl8 Oct 2026image
Sigma muurverf voor een strak resultaatverf.nl8 Oct 2026image
Ontdek Sigma Kleur van het Jaar 2027verf.nl2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paintpartners BVverified
Image ad20 Oct 2026Paintpartners BVverified
Text ad20 Oct 2026Paintpartners BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Verf.nl.
The creators who tag @verf.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @verf.nl on Instagram, led by Fayvourites 🌸 (14.1K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFayvourites 🌸@fay.vourites · 🇳🇱 NL | Decoration garden diy Creator | 14.1K | 1.9% | 2 | Tagged @verf.nl |
06 · Competitors according to Gravity
Who Verf.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Verf.nl among Building Consumables brands in Netherlands. The closest is Rawlins Paints, then Onlineverf.nl, mirkrasok.ru, De Verfmenger, colora, Inspirations Paint.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rawlins Paintsrawlinspaints.com | |||||||
| Onlineverf.nlonlineverf.nl | |||||||
| mirkrasok.rumirkrasok.ru | |||||||
| De Verfmengerverfmenger.com | |||||||
| coloracolora.be | |||||||
| Inspirations Paintinspirationspaint.com.au |
07 · Company
The company behind Verf.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Verf.nl is a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in September 1999. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2006, per LinkedIn
- Domain registered
- 16 Sept 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- verf.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Verf.nl
What people ask Google about Verf.nl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Verf.nl a legit company?
According to Gravity by Benchr, Verf.nl is a brand based in Netherlands: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 13 people on LinkedIn, it has 1,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Verf.nl reviews: is it worth it?
Customers rate Verf.nl 4.9 out of 5 on Trustpilot over 33,219 reviews, 1,559 of them in the last twelve months: 87% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Verf.nl scores 5.0 over 35 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Verf.nl?
Verf.nl is a Dutch online paint retailer and technical paint advisory platform that sells high-quality paint from brands like Sikkens, Sigma, and Wijzonol. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Does Verf.nl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Verf.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check verf.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Verf.nl?
Gravity by Benchr records a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in 1999, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Verf.nl doing well?
Yes. Gravity by Benchr estimates about 97,600 visits to verf.nl in September 2026, down 26% in a month and up 3% over three months. Verf.nl ranks #8 of 166 Building Consumables brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Verf.nl's ad budget?
Gravity by Benchr does not publish a spend figure for Verf.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Netherlands?
Among Building Consumables brands in Netherlands in the Gravity by Benchr index, Verf.nl ranks #8 of 166 by estimated traffic. Its closest competitors on the same market are Rawlins Paints, Onlineverf.nl, mirkrasok.ru, De Verfmenger, colora. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Verf.nl.