Brand page · Clothing · United States
The Vermont Flannel Company: 117K visits a month, 22 active Meta ads, Gravity score 602.
The Vermont Flannel Company — The Vermont Flannel Company sells handcrafted flannel clothing and accessories made with 100% GOTS Certified Organic Cotton, including shirts, hoodies, blankets, and pajamas for men, women, and youth. In September 2026 vermontflannel.com drew an estimated 117K visits, up 62% on the month before. It ranks #1,298 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Vermont Flannel Company sells handcrafted flannel clothing and accessories made with 100% GOTS Certified Organic Cotton, including shirts, hoodies, blankets, and pajamas for men, women, and youth.
01 · Traffic
How much traffic The Vermont Flannel Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Vermont Flannel Company drew an estimated 117K visits in September 2026, up 62% on the month before and up 153% over three months.
- Worldwide#82,048of 4.5M sites · Top 5%
- In United States#26,973of 1.2M sites · Top 5%
- Clothing, worldwide#7,779of 459,295 brands · Top 5%
- Clothing, United States#1,298of 97,158 brands · Top 5%
117K
estimated visits in September
1 mo ▲ +62.0%4 mo ▲ +152.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Vermont Flannel Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Vermont Flannel Company holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Vermont Flannel Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Vermont Flannel Company sells on Shopify, 74% of its catalogue in stock. The best seller is Men's Classic Flannel Shirts, at US$88.80–US$94.80, followed by Flannel Lounge Pants and Stadium Blankets.
#1Men's Classic Flannel ShirtsThe Vermont Flannel CompanyUS$88.80–US$94.80In stock
#2Flannel Lounge PantsThe Vermont Flannel CompanyUS$58.80–US$63.80In stock
#3Stadium BlanketsThe Vermont Flannel CompanyUS$88.80–US$94.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Vermont Flannel Company in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 73% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$88.80
- Currency
- USD
04 · Ads
What The Vermont Flannel Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Vermont Flannel Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
See What's NewThe Vermont Flannel Company5 Oct 2026image
See What's NewThe Vermont Flannel Company5 Oct 2026image
Organic CottonThe Vermont Flannel Company22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Vermont Flannel Coverified
Image ad20 Oct 2026The Vermont Flannel Coverified
Image ad20 Oct 2026The Vermont Flannel Coverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Vermont Flannel Company.
The creators who tag @vermontflannel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vermontflannel on Instagram, led by Lindsay Franklin (15.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLindsay Franklin@theoldfranklinhouse · 🇺🇸 US | Decoration garden diy Creator | 15.7K | 0.3% | 2 | Tagged @vermontflannel |
06 · Competitors according to Gravity
Who The Vermont Flannel Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Vermont Flannel Company among Clothing brands in United States. The closest is Dixxon Flannel Co., then legendarywhitetails.com, Cove, Portuguese Flannel, Vale Forever, Goose & Gander.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dixxon Flannel Co.dixxon.com | |||||||
| legendarywhitetails.comlegendarywhitetails.com | |||||||
| Coveshopcoveusa.com | |||||||
| Portuguese Flannelportugueseflannel.com | |||||||
| Vale Forevervaleforever.com | |||||||
| Goose & Gandergooseandganderltd.com |
07 · Company
The company behind The Vermont Flannel Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Vermont Flannel Company is a company based in East Barre, United States, founded in 1991 according to LinkedIn, on a domain registered in September 1999. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · East Barre
- Founded
- 1991, per LinkedIn
- Domain registered
- 23 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vermontflannel.com · Shopify · USD
- Catalogue
- 144 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Vermont Flannel Company
What people ask Google about The Vermont Flannel Company.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Vermont Flannel Company legit?
According to Gravity by Benchr, The Vermont Flannel Company is a brand based in East Barre, United States: its website has existed since September 1999, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 31,335 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Vermont Flannel Company?
The Vermont Flannel Company sells handcrafted flannel clothing and accessories made with 100% GOTS Certified Organic Cotton, including shirts, hoodies, blankets, and pajamas for men, women, and youth. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Vermont Flannel Company cost?
The Vermont Flannel Company's best seller, Men's Classic Flannel Shirts, sells from US$88.80 to US$94.80 on vermontflannel.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check vermontflannel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Vermont Flannel Company have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Vermont Flannel Company advertises on Facebook and Instagram and on Google, where its offers often run. Check vermontflannel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Vermont Flannel Company?
The Vermont Flannel Company sells on its own website, vermontflannel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Vermont Flannel Company?
Gravity by Benchr records a company based in East Barre, United States, founded in 1991 according to LinkedIn, on a domain registered in 1999, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Vermont Flannel Company doing well?
Yes. Gravity by Benchr estimates about 117,300 visits to vermontflannel.com in September 2026, up 62% in a month and up 153% over three months. The Vermont Flannel Company ranks #1,298 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Vermont Flannel Company use?
Gravity by Benchr identifies vermontflannel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Vermont Flannel Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Vermont Flannel Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, The Vermont Flannel Company ranks #1,298 of 97,158 by estimated traffic. Its closest competitors on the same market are Dixxon Flannel Co., legendarywhitetails.com, Cove, Portuguese Flannel, Vale Forever. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Vermont Flannel Company.