Brand page · Clothing · Italy
Versace: 2.2M visits a month, 301 active Meta ads, Gravity score 595.
Versace — Versace is a luxury fashion brand founded by Gianni Versace in 1978, offering fashion, interiors, fragrance, hospitality and more products built on the principle of freedom and fearless self-expression. In September 2026 versace.com drew an estimated 2.2M visits, down 16% on the month before. It ranks #54 of 97,158 Clothing brands in Italy and holds a 1.4 Trustpilot rating over 377 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Clothing brands in Italy with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Versace is a luxury fashion brand founded by Gianni Versace in 1978, offering fashion, interiors, fragrance, hospitality and more products built on the principle of freedom and fearless self-expression.
01 · Traffic
How much traffic Versace gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Versace drew an estimated 2.2M visits in September 2026, down 16% on the month before and down 32% over three months.
- Worldwide#7,673of 4.5M sites · Top 1%
- In United States#2,586of 1.2M sites · Top 1%
- Clothing, worldwide#528of 459,295 brands · Top 1%
- Clothing, United States#54of 97,158 brands · Top 1%
2.2M
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −31.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Versace.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Versace holds 1.4 out of 5 on Trustpilot over 377 reviews, 44 of them in the last twelve months: 13% of customers give five stars and 81% one star. That volume places Versace in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Lingerie Store Shoe Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Versace sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Versace's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Versace in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Versace is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Versace runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Versace Eyewear 2026Versace13 Oct 2026image
Versace Eyewear 2026Versace13 Oct 2026image
Versace Eyewear 2026Versace13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Gianni Versace SRLverified
Text ad19 Oct 2026Gianni Versace SRLverified
Text ad19 Oct 2026Gianni Versace SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Versace.
The creators who tag @versace on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @versace on Instagram, led by GRACE | Fashion influencer | AI creator | Нейросети | UGC (13.8K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGRACE | Fashion influencer | AI creator | Нейросети | UGC@irvinagrace · 🇷🇺 RU | Personal development motivation Creator | 13.8K | 3.2% | 15 | Tagged @versace |
06 · Competitors according to Gravity
Who Versace competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Versace among Clothing brands in Italy. The closest is prada.com, then givenchy.com, dolcegabbana.com, Ferragamo, louisvuitton.com, gucci.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| prada.comprada.com | |||||||
| givenchy.comgivenchy.com | |||||||
| dolcegabbana.comdolcegabbana.com | |||||||
| Ferragamoferragamo.com | |||||||
| louisvuitton.comlouisvuitton.com | |||||||
| gucci.comgucci.com |
07 · Company
The company behind Versace.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Versace is a company based in Italy, on a domain registered in March 1997. It employs about 3,146 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 25 Mar 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,146 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- versace.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Versace
What people ask Google about Versace.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Versace legit or a scam?
According to Gravity by Benchr, Versace is a brand based in Italy: its website has existed since March 1997, it sells on a Salesforce_commerce store, it employs 3,146 people on LinkedIn, it has 28,611,625 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Versace reviews: is it worth it?
Customers rate Versace 1.4 out of 5 on Trustpilot over 377 reviews, 44 of them in the last twelve months: 13% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Versace?
Versace is a luxury fashion brand founded by Gianni Versace in 1978, offering fashion, interiors, fragrance, hospitality and more products built on the principle of freedom and fearless self-expression. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Versace promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Versace advertises on Facebook and Instagram and on Google, where its offers often run. Check versace.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Versace?
Versace sells on its own website, versace.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Versace?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1997, with 3,146 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Versace growing?
Not at the moment. Gravity by Benchr estimates about 2,192,900 visits to versace.com in September 2026, down 16% in a month and down 32% over three months. Versace ranks #54 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Versace use?
Gravity by Benchr identifies versace.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Versace's ad budget?
Gravity by Benchr does not publish a spend figure for Versace on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Versace ranks #54 of 97,158 by estimated traffic. Its closest competitors on the same market are prada.com, givenchy.com, dolcegabbana.com, Ferragamo, louisvuitton.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Versace.