Brand page · Decor · Denmark
VIAMAJA: 276K visits a month, 144 active Meta ads, Gravity score 601.
VIAMAJA — VIAMAJA is a Danish online store specializing in vintage furniture and home decor in French and Nordic country style, offering items like cork products, sheepskin rugs, and decorative items for the home. In September 2026 viamaja.dk drew an estimated 276K visits, up 41% on the month before. It ranks #3 of 883 Decor brands in Denmark and holds a 4.4 Trustpilot rating over 12,269 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Decor brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VIAMAJA is a Danish online store specializing in vintage furniture and home decor in French and Nordic country style, offering items like cork products, sheepskin rugs, and decorative items for the home.
01 · Traffic
How much traffic VIAMAJA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIAMAJA drew an estimated 276K visits in September 2026, up 41% on the month before and up 36% over three months.
- Worldwide#40,167of 4.5M sites · Top 1%
- In Denmark#166of 21.4K sites · Top 1%
- Decor, worldwide#606of 185,686 brands · Top 1%
- Decor, Denmark#3of 883 brands · Top 1%
276K
estimated visits in September
1 mo ▲ +41.0%4 mo ▲ +36.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIAMAJA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIAMAJA holds 4.4 out of 5 on Trustpilot over 12,269 reviews, 1,723 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places VIAMAJA in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIAMAJA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VIAMAJA sells on Shopify, 30% of its catalogue in stock. The best seller is Sko opbevaringskasser - 2 stk, at DKK 99.00, followed by Solcelle spots SILVER – Sæt med 4 stk and Lyskæde Bella – Solceller.
Sko opbevaringskasser - 2 stkVIAMAJADKK 99.00In stock
Solcelle spots SILVER – Sæt med 4 stkVIAMAJADKK 99.00In stock
Lyskæde Bella – SolcellerVIAMAJADKK 69.00–DKK 149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VIAMAJA in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 6% of the catalogue
- In stock
- 30%
- Upper price quartile
- US$46.30
- Currency
- DKK
04 · Ads
What VIAMAJA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIAMAJA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2026 (image, text).
Viamaja.dkViamaja.dk5 Oct 2026image
Svævende LED lys - 10 pak 😍Viamaja.dk4 Oct 2026video
Svævende LED lys - 10 pakViamaja.dk3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026miomio.dk apsverified
Text ad21 Oct 2026miomio.dk apsverified
Text ad20 Oct 2026miomio.dk apsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIAMAJA.
The creators who tag @viamaja.dk_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viamaja.dk_ on Instagram, led by Malte Castro (25.9K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalte Castro@maltecastro · 🇩🇰 DK | Fashion style luxury Creator | 25.9K | 0.4% | 2 | Tagged @viamaja.dk_ |
06 · Competitors according to Gravity
Who VIAMAJA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIAMAJA among Decor brands in Denmark. The closest is jotex.nl, then Fabrique de Styles, Daells Bolighus, Homeroom, Hjem.dk, Luxo Living.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jotex.nljotex.nl | |||||||
| Fabrique de Stylesfabriquedestyles.com | |||||||
| Daells Bolighusdaells-bolighus.dk | |||||||
| Homeroomhomeroom.no | |||||||
| Hjem.dkhjem.dk | |||||||
| Luxo Livingluxoliving.dk |
07 · Company
The company behind VIAMAJA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIAMAJA is a company based in Viborg, Denmark, on a domain registered in December 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Viborg
- Founded
- Data not available
- Domain registered
- 22 Dec 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viamaja.dk · Shopify · DKK
- Catalogue
- 443 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIAMAJA
What people ask Google about VIAMAJA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIAMAJA legit?
According to Gravity by Benchr, VIAMAJA is a brand based in Viborg, Denmark: its website has existed since December 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 90,497 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VIAMAJA reviews: is it worth it?
Customers rate VIAMAJA 4.4 out of 5 on Trustpilot over 12,269 reviews, 1,723 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does VIAMAJA sell?
VIAMAJA is a Danish online store specializing in vintage furniture and home decor in French and Nordic country style, offering items like cork products, sheepskin rugs, and decorative items for the home. Gravity by Benchr classifies it under Decor, with Handbags making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is VIAMAJA expensive?
VIAMAJA's best seller, Sko opbevaringskasser - 2 stk, sells DKK 99.00 on viamaja.dk. 30% of the catalogue is in stock. Gravity does not track prices daily: check viamaja.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a VIAMAJA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VIAMAJA advertises on Facebook and Instagram and on Google, where its offers often run. Check viamaja.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VIAMAJA?
VIAMAJA sells on its own website, viamaja.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VIAMAJA?
Gravity by Benchr records a company based in Viborg, Denmark, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VIAMAJA growing?
Yes. Gravity by Benchr estimates about 275,500 visits to viamaja.dk in September 2026, up 41% in a month and up 36% over three months. VIAMAJA ranks #3 of 883 Decor brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIAMAJA use?
Gravity by Benchr identifies viamaja.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VIAMAJA's ad budget?
Gravity by Benchr does not publish a spend figure for VIAMAJA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Denmark?
Among Decor brands in Denmark in the Gravity by Benchr index, VIAMAJA ranks #3 of 883 by estimated traffic. Its closest competitors on the same market are jotex.nl, Fabrique de Styles, Daells Bolighus, Homeroom, Hjem.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIAMAJA.