Brand page · Clothing · United States
VICI: 376K visits a month, 197 active Meta ads, Gravity score 652.
VICI — VICI is a women's fashion brand that sells affordable, on-trend clothing and accessories designed to boost women's confidence. In September 2026 vicicollection.com drew an estimated 376K visits, down 6% on the month before. It ranks #383 of 97,158 Clothing brands in United States and holds a 4.3 Trustpilot rating over 1,818 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VICI is a women's fashion brand that sells affordable, on-trend clothing and accessories designed to boost women's confidence.
01 · Traffic
How much traffic VICI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VICI drew an estimated 376K visits in September 2026, down 6% on the month before and down 19% over three months.
- Worldwide#31,326of 4.5M sites · Top 1%
- In United States#10,159of 1.2M sites · Top 1%
- Clothing, worldwide#2,675of 459,295 brands · Top 1%
- Clothing, United States#383of 97,158 brands · Top 1%
376K
estimated visits in September
1 mo ▼ −6.2%4 mo ▼ −18.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VICI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VICI holds 4.3 out of 5 on Trustpilot over 1,818 reviews, 218 of them in the last twelve months: 82% of customers give five stars and 13% one star. That volume places VICI in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VICI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VICI sells on Shopify, 49% of its catalogue in stock. The best seller is Elouise Knit Oversized Pullover Sweater, at US$72.00, followed by Modern Day Glam One Shoulder Asymmetrical Maxi Dress and Elouise Cropped Crewneck Sweater.
#1Elouise Knit Oversized Pullover SweaterVICIUS$72.00In stock
#2Modern Day Glam One Shoulder Asymmetrical Maxi DressVICIUS$88.00In stock
#3Elouise Cropped Crewneck SweaterVICIUS$68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VICI in its comparison group.
- Average rating
- 4.21 / 5
- Rated products
- 89% of the catalogue
- In stock
- 49%
- Upper price quartile
- US$74.00
- Currency
- USD
04 · Ads
What VICI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VICI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Spotted: Chocolate Brown, Now Trendingvici7 Oct 2026image
We're Feeling Boldvici7 Oct 2026image
Spotted: Chocolate Brown, Now Trendingvici7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VICI Collection, LLCverified
Text ad20 Oct 2026VICI Collection, LLCverified
Text ad20 Oct 2026VICI Collection, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VICI.
The creators who tag @vici on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vici on Instagram, led by Leann Caves (213K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeann Caves@leanncaves · 🇺🇸 US | Fashion style luxury Creator | 213K | 2.1% | 7 | Tagged @vici |
06 · Competitors according to Gravity
Who VICI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VICI among Clothing brands in United States. The closest is aritzia.com, then ALICE + OLIVIA, bebe, ricidress, veromoda.com, svedios.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aritzia.comaritzia.com | |||||||
| ALICE + OLIVIAaliceandolivia.com | |||||||
| bebebebe.com | |||||||
| ricidressricidress.com | |||||||
| veromoda.comveromoda.com | |||||||
| svediossvedios.com |
07 · Company
The company behind VICI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VICI is a company based in Walnut Creek, United States, founded in 2012 according to LinkedIn, on a domain registered in January 2013. It employs about 193 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Walnut Creek
- Founded
- 2012, per LinkedIn
- Domain registered
- 15 Jan 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 193 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vicicollection.com · Shopify · USD
- Catalogue
- 1,068 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VICI
What people ask Google about VICI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VICI legit or a scam?
According to Gravity by Benchr, VICI is a brand based in Walnut Creek, United States: its website has existed since January 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 193 people on LinkedIn, it has 1,882,518 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VICI reviews
Customers rate VICI 4.3 out of 5 on Trustpilot over 1,818 reviews, 218 of them in the last twelve months: 82% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does VICI sell?
VICI is a women's fashion brand that sells affordable, on-trend clothing and accessories designed to boost women's confidence. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is VICI expensive?
VICI's best seller, Elouise Knit Oversized Pullover Sweater, sells US$72.00 on vicicollection.com. 49% of the catalogue is in stock. Gravity does not track prices daily: check vicicollection.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does VICI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VICI advertises on Facebook and Instagram and on Google, where its offers often run. Check vicicollection.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VICI?
VICI sells on its own website, vicicollection.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VICI?
Gravity by Benchr records a company based in Walnut Creek, United States, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 193 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VICI growing?
Not at the moment. Gravity by Benchr estimates about 375,700 visits to vicicollection.com in September 2026, down 6% in a month and down 19% over three months. VICI ranks #383 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VICI use?
Gravity by Benchr identifies vicicollection.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does VICI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VICI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, VICI ranks #383 of 97,158 by estimated traffic. Its closest competitors on the same market are aritzia.com, ALICE + OLIVIA, bebe, ricidress, veromoda.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VICI.