Brand page · Kitchen & Dining · Netherlands
vidaXL: 2.1M visits a month, 35 active Meta ads.
vidaXL — vidaXL is an online home and garden store that sells furniture and household products at affordable prices. In September 2026 vidaxl.nl drew an estimated 2.1M visits, down 24% on the month before. It ranks #1 of 1,494 Kitchen & Dining brands in Netherlands and holds a 2.5 Trustpilot rating over 43,404 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
vidaXL is an online home and garden store that sells furniture and household products at affordable prices.
01 · Traffic
How much traffic vidaXL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
vidaXL drew an estimated 2.1M visits in September 2026, down 24% on the month before and down 31% over three months.
- Worldwide#7,916of 4.5M sites · Top 1%
- In Netherlands#79of 78.6K sites · Top 1%
- Kitchen & Dining, worldwide#123of 145,612 brands · Top 1%
- Kitchen & Dining, Netherlands#1of 1,494 brands · Top 1%
2.1M
estimated visits in September
1 mo ▼ −24.2%4 mo ▼ −31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about vidaXL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
vidaXL holds 2.5 out of 5 on Trustpilot over 43,404 reviews, 3,276 of them in the last twelve months: 47% of customers give five stars and 21% one star. That volume places vidaXL in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, vidaXL scores 4.4 over 19 reviews.
General Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What vidaXL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read vidaXL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places vidaXL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What vidaXL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
vidaXL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Rolgordijn verduisterend beige C04 GGL en GGUvidaXL6 Oct 2026image
Keukenwerktafel 100x60x85 cm roestvrij staalvidaXL3 Oct 2026image
vidaXL1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026vidaXL Marketplace BVverified
Text ad19 Oct 2026vidaXL Marketplace BVverified
Text ad19 Oct 2026vidaXL Marketplace BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about vidaXL.
The creators who tag @vidaxl_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who vidaXL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for vidaXL among Kitchen & Dining brands in Netherlands. The closest is Wayfair.co.uk, then aosom.nl, tectake, Costway, IDMarket.com, XXXLutz Schweiz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wayfair.co.ukwayfair.co.uk | |||||||
| aosom.nlaosom.nl | |||||||
| tectaketectake.ch | |||||||
| Costwaycostway.de | |||||||
| IDMarket.comidmarket.com | |||||||
| XXXLutz Schweizxxxlutz.ch |
07 · Company
The company behind vidaXL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
vidaXL is a company based in Netherlands, on a domain registered in March 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 27 Mar 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vidaxl.nl · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about vidaXL
What people ask Google about vidaXL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is vidaXL legit?
According to Gravity by Benchr, vidaXL is a brand based in Netherlands: its website has existed since March 2010, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 18,416 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
vidaXL reviews
Customers rate vidaXL 2.5 out of 5 on Trustpilot over 43,404 reviews, 3,276 of them in the last twelve months: 47% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, vidaXL scores 4.4 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does vidaXL sell?
vidaXL is an online home and garden store that sells furniture and household products at affordable prices. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
vidaXL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: vidaXL advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaxl.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy vidaXL?
vidaXL sells on its own website, vidaxl.nl, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind vidaXL?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is vidaXL growing?
Not at the moment. Gravity by Benchr estimates about 2,106,500 visits to vidaxl.nl in September 2026, down 24% in a month and down 31% over three months. vidaXL ranks #1 of 1,494 Kitchen & Dining brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does vidaXL use?
Gravity by Benchr identifies vidaxl.nl as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records.
How much does vidaXL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for vidaXL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Netherlands?
Among Kitchen & Dining brands in Netherlands in the Gravity by Benchr index, vidaXL ranks #1 of 1,494 by estimated traffic. Its closest competitors on the same market are Wayfair.co.uk, aosom.nl, tectake, Costway, IDMarket.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vidaXL.