Brand page · Household Supplies · Germany
Vileda: 96K visits a month, 12 active Meta ads, Gravity score 536.
Vileda — Vileda is a company that sells cleaning products including floor mops, electric cleaning devices, laundry care, towels, sponges, gloves, brooms, dustpans, films and bags. In September 2026 vileda.de drew an estimated 96K visits, down 2% on the month before. It ranks #15 of 759 Household Supplies brands in Germany.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Household Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vileda is a company that sells cleaning products including floor mops, electric cleaning devices, laundry care, towels, sponges, gloves, brooms, dustpans, films and bags.
01 · Traffic
How much traffic Vileda gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vileda drew an estimated 96K visits in September 2026, down 2% on the month before and up 9% over three months.
- Worldwide#97,005of 4.5M sites · Top 5%
- In Germany#4,409of 184K sites · Top 5%
- Household Supplies, worldwide#334of 30,320 brands · Top 5%
- Household Supplies, Germany#15of 759 brands · Top 5%
96K
estimated visits in September
1 mo ▼ −1.8%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vileda.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vileda holds 2.4 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Cleaning Products Supplier Bathroom Supply Store Bathroom Remodeler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vileda sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vileda's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vileda in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vileda is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vileda runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
Vileda DeutschlandVileda Deutschland14 Oct 2026image
Vileda DealVileda Deutschland14 Oct 2026image
Vileda DealVileda Deutschland14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vileda GmbHverified
Text ad20 Oct 2026Vileda GmbHverified
Text ad20 Oct 2026Vileda GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vileda.
The creators who tag @vileda_deutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vileda_deutschland on Instagram, led by ⚜️ 𝐵 𝐸 𝐴 𝑈 𝑇 𝑌 𝐻 𝑂 𝐿 𝐼 𝐶 ⚜️ (89.6K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⚜⚜️ 𝐵 𝐸 𝐴 𝑈 𝑇 𝑌 𝐻 𝑂 𝐿 𝐼 𝐶 ⚜️@beautyho1ic_blog · 🇩🇪 DE | Decoration garden diy Creator | 89.6K | 1.0% | 1 | Tagged @vileda_deutschland |
06 · Competitors according to Gravity
Who Vileda competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vileda among Household Supplies brands in Germany. The closest is Simple Green, then CLR Brands, O-Cedar®, swiffer.com, azuma-kaitekihyakka.com, vileda.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Simple Greensimplegreen.com | |||||||
| CLR Brandsclrbrands.com | |||||||
| O-Cedar®ocedar.com | |||||||
| swiffer.comswiffer.com | |||||||
| azuma-kaitekihyakka.comazuma-kaitekihyakka.com | |||||||
| vileda.co.ukvileda.co.uk |
07 · Company
The company behind Vileda.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vileda is a company based in Germany, founded in 1980 according to LinkedIn. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1980, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vileda.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vileda
What people ask Google about Vileda.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vileda legit or a scam?
According to Gravity by Benchr, Vileda is a brand based in Germany: it employs 56 people on LinkedIn, it has 19,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Vileda known for?
Vileda is a company that sells cleaning products including floor mops, electric cleaning devices, laundry care, towels, sponges, gloves, brooms, dustpans, films and bags. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Is there a Vileda discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vileda advertises on Facebook and Instagram and on Google, where its offers often run. Check vileda.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vileda?
Gravity by Benchr records a company based in Germany, founded in 1980 according to LinkedIn, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vileda doing well?
Yes. Gravity by Benchr estimates about 96,000 visits to vileda.de in September 2026, down 2% in a month and up 9% over three months. Vileda ranks #15 of 759 Household Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Vileda's ad budget?
Gravity by Benchr does not publish a spend figure for Vileda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Germany?
Among Household Supplies brands in Germany in the Gravity by Benchr index, Vileda ranks #15 of 759 by estimated traffic. Its closest competitors on the same market are Simple Green, CLR Brands, O-Cedar®, swiffer.com, azuma-kaitekihyakka.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vileda.