Brand page · Household Supplies
Vileda: 37.8K visits a month, 16 active Meta ads.
Vileda — Vileda Italia Shop sells cleaning products for the home including floor cleaning systems, mops, cloths, gloves, sponges, and other cleaning supplies. In September 2026 vileda.it drew an estimated 37.8K visits, down 17% on the month before. It ranks #9 of 269 Household Supplies brands and holds a 2.2 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Vileda Italia Shop sells cleaning products for the home including floor cleaning systems, mops, cloths, gloves, sponges, and other cleaning supplies.
01 · Traffic
How much traffic Vileda gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vileda drew an estimated 37.8K visits in September 2026, down 17% on the month before and up 59% over three months.
- Worldwide#215,915of 4.5M sites · Top 5%
- In Italy#5,003of 138K sites · Top 5%
- Household Supplies, worldwide#969of 30,320 brands · Top 5%
- Household Supplies, Italy#9of 269 brands · Top 5%
37.8K
estimated visits in September
1 mo ▼ −17.5%4 mo ▲ +58.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vileda.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vileda holds 2.2 out of 5 on Trustpilot over 18 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 83% one star. That volume places Vileda in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vileda sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vileda's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Vileda in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Vileda is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vileda runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2022 (image, text, video).
Abbiamo convinto anche il boss finale delle pulizie. 🥰 #ViledaH2prOVileda Italia6 Oct 2026video
Però almeno il pavimento torna pulito con H2PrO. 🥲Vileda Italia2 Oct 2026video
OUTLET Prodotti per la pulizia e la casaVileda Italia2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026WAVEMAKER Italia S.r.lverified
Text ad20 Oct 2026WAVEMAKER Italia S.r.lverified
Text ad19 Oct 2026WAVEMAKER Italia S.r.lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vileda.
The creators who tag @viledaitalia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viledaitalia on Instagram, led by Naomi Di Roberto👸🏼 (19.6K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNaomi Di Roberto👸🏼@naomi_shoots · 🇮🇹 IT | Beauty cosmetics skincare Creator | 19.6K | 0.6% | 1 | Tagged @viledaitalia |
06 · Competitors according to Gravity
Who Vileda competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vileda among Household Supplies brands. The closest is O-Cedar®, then Leifheit, swiffer.com, Joseph Joseph, Vipukshop, Seep.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| O-Cedar®ocedar.com | |||||||
| Leifheitleifheit.de | |||||||
| swiffer.comswiffer.com | |||||||
| Joseph Josephjosephjoseph.com | |||||||
| Vipukshopvipukshop.com | |||||||
| Seeptheseepcompany.com |
07 · Company
The company behind Vileda.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vileda is an e-commerce brand. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vileda.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vileda
What people ask Google about Vileda.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vileda legit?
According to Gravity by Benchr, Vileda is a brand: it employs 32 people on LinkedIn, it has 35,966 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Vileda reviews: is it worth it?
Customers rate Vileda 2.2 out of 5 on Trustpilot over 18 reviews, 5 of them in the last twelve months: 17% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Vileda sell?
Vileda Italia Shop sells cleaning products for the home including floor cleaning systems, mops, cloths, gloves, sponges, and other cleaning supplies. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Vileda promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vileda advertises on Facebook and Instagram and on Google, where its offers often run. Check vileda.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vileda?
Gravity by Benchr records a company, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vileda growing?
Yes. Gravity by Benchr estimates about 37,800 visits to vileda.it in September 2026, down 17% in a month and up 59% over three months. Vileda ranks #9 of 269 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vileda spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vileda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, Vileda ranks #9 of 269 by estimated traffic. Its closest competitors on the same market are O-Cedar®, Leifheit, swiffer.com, Joseph Joseph, Vipukshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vileda.