Brand page · Kitchen & Dining · United Kingdom
Joseph Joseph: 572K visits a month, 141 active Meta ads, Gravity score 627.
Joseph Joseph — Joseph Joseph UK is a homeware brand that designs and sells innovative kitchenware, cookware, laundry, bins, cleaning, bathroom and storage solutions. In September 2026 josephjoseph.com drew an estimated 572K visits, down 5% on the month before. It ranks #10 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.1 Trustpilot rating over 5,464 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Joseph Joseph UK is a homeware brand that designs and sells innovative kitchenware, cookware, laundry, bins, cleaning, bathroom and storage solutions.
01 · Traffic
How much traffic Joseph Joseph gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Joseph Joseph drew an estimated 572K visits in September 2026, down 5% on the month before and up 7% over three months.
- Worldwide#22,310of 4.5M sites · Top 1%
- In United Kingdom#955of 192K sites · Top 1%
- Kitchen & Dining, worldwide#400of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#10of 6,546 brands · Top 1%
572K
estimated visits in September
1 mo ▼ −4.8%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Joseph Joseph.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Joseph Joseph holds 4.1 out of 5 on Trustpilot over 5,464 reviews, 975 of them in the last twelve months: 64% of customers give five stars and 25% one star. That volume places Joseph Joseph in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Joseph Joseph scores 4.3 over 1,838 reviews.
Countertop Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Joseph Joseph sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Joseph Joseph sells on Shopify, 94% of its catalogue in stock. The best seller is Black Replacement Odour Filters, at £9.50–£17.50, followed by IW2 4L White Food Waste Caddy Liners and Tota Trio 90L Ecru Laundry Separation Basket.
#1Black Replacement Odour FiltersJoseph Joseph£9.50–£17.50In stock
#2IW2 4L White Food Waste Caddy LinersJoseph Joseph£9.50In stock
#3Tota Trio 90L Ecru Laundry Separation BasketJoseph Joseph£130.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Joseph Joseph in its comparison group.
- Average rating
- 4.24 / 5
- Rated products
- 88% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$92.65
- Currency
- GBP
04 · Ads
What Joseph Joseph is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Joseph Joseph runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Shop award-winning UltraCleanJoseph Joseph7 Oct 2026video
Laundry is endless. Put a lid on it.Joseph Joseph7 Oct 2026image
Tota 2 Trio 90L Laundry Separation Basket, Forest greyJoseph Joseph7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Joseph Joseph Ltdverified
Text ad20 Oct 2026Joseph Joseph Ltdverified
Text ad20 Oct 2026Joseph Joseph Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Joseph Joseph.
The creators who tag @josephjosephofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @josephjosephofficial on Instagram, led by thinKitchen® (108K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| tthinKitchen®@thinkitchen · 🇮🇳 IN | Food cooking nutrition Creator | 108K | 0.0% | 10 | Tagged @josephjosephofficial |
06 · Competitors according to Gravity
Who Joseph Joseph competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Joseph Joseph among Kitchen & Dining brands in United Kingdom. The closest is brabantia.com, then Simplehuman, Lakeland, Vileda, Leifheit, Seep.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| brabantia.combrabantia.com | |||||||
| Simplehumansimplehuman.com | |||||||
| Lakelandlakeland.co.uk | |||||||
| Viledavileda.it | |||||||
| Leifheitleifheit.de | |||||||
| Seeptheseepcompany.com |
07 · Company
The company behind Joseph Joseph.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Joseph Joseph is a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in August 2002. It employs about 206 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2003, per LinkedIn
- Domain registered
- 18 Aug 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 206 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- josephjoseph.com · Shopify · GBP
- Catalogue
- 118 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Joseph Joseph
What people ask Google about Joseph Joseph.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Joseph Joseph legit or a scam?
According to Gravity by Benchr, Joseph Joseph is a brand based in London, United Kingdom: its website has existed since August 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 206 people on LinkedIn, it has 285,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Joseph Joseph?
Customers rate Joseph Joseph 4.1 out of 5 on Trustpilot over 5,464 reviews, 975 of them in the last twelve months: 64% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Joseph Joseph scores 4.3 over 1,838 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Joseph Joseph?
Joseph Joseph UK is a homeware brand that designs and sells innovative kitchenware, cookware, laundry, bins, cleaning, bathroom and storage solutions. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Joseph Joseph cost?
Joseph Joseph's best seller, Black Replacement Odour Filters, sells from £9.50 to £17.50 on josephjoseph.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check josephjoseph.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Joseph Joseph have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Joseph Joseph advertises on Facebook and Instagram and on Google, where its offers often run. Check josephjoseph.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Joseph Joseph?
Joseph Joseph sells on its own website, josephjoseph.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Joseph Joseph?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2002, with 206 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Joseph Joseph doing well?
Yes. Gravity by Benchr estimates about 572,200 visits to josephjoseph.com in September 2026, down 5% in a month and up 7% over three months. Joseph Joseph ranks #10 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Joseph Joseph use?
Gravity by Benchr identifies josephjoseph.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Joseph Joseph's ad budget?
Gravity by Benchr does not publish a spend figure for Joseph Joseph on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Joseph Joseph ranks #10 of 6,546 by estimated traffic. Its closest competitors on the same market are brabantia.com, Simplehuman, Lakeland, Vileda, Leifheit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joseph Joseph.