Brand page · Clothing · Japan

Vina of the Valley Top 5% worldwide Top 5% in Japan Top 5% in Clothing Top 5% in Clothing in Japan
vinaofthevalley.com·🇯🇵 Edogawa City, Japan· Shopify·Since 2022

Vina of the Valley: 137K visits a month, 58 active Meta ads, Gravity score 644.

Vina of the Valley — Vina of the Valley is a small slow fashion business based in Tokyo that sells clothing inspired by Japanese fashion styles like Harajuku, himekaji and Larme, as well as western styles like coquette, cottagecore, balletcore and fairycore. In September 2026 vinaofthevalley.com drew an estimated 137K visits, down 3% on the month before. It ranks #1,113 of 97,158 Clothing brands in Japan.

vinaofthevalley.com@vina.of.the.valley 199KLinkedIn 71Trustpilot 3.2Meta Ad Library 58

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
137K
−3% vs. August 2026
Instagram followers
199K
2,140 posts · @vina.of.the.valley
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
58
active
Products
94%
in stock · 26 collections
Rank in United States
#1,113
of 97,158 in Clothing
LinkedIn
71
followers · 3 employees
Earned media value
€78.9k
per month, Instagram

Gravity score

644/ 1000 · 10 of 10 indicators rated
Brand Power685
Momentum501
Performance744

Percentiles within 150 peers: Clothing brands in Japan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Vina of the Valley is a small slow fashion business based in Tokyo that sells clothing inspired by Japanese fashion styles like Harajuku, himekaji and Larme, as well as western styles like coquette, cottagecore, balletcore and fairycore.

01 · Traffic

How much traffic Vina of the Valley gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Vina of the Valley drew an estimated 137K visits in September 2026, down 3% on the month before and up 5% over three months.

  • Worldwide#72,016of 4.5M sites · Top 5%
  • In United States#23,755of 1.2M sites · Top 5%
  • Clothing, worldwide#6,720of 459,295 brands · Top 5%
  • Clothing, United States#1,113of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

137K

estimated visits in September

1 mo ▼ −2.9%4 mo ▲ +4.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Vina of the Valley.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Vina of the Valley holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Vina of the Valley sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Vina of the Valley sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Protection by Route, at JP¥200–JP¥22,300, followed by Cherub's Touch Heart Cutout Dress PINK and Cotton Lace Bloomers WHITE // PREORDER.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops20%
Dresses16%
Skirts12%
Hair Accessories8%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing67%
Clothing Accessories13%
Shoes12%
Jewelry5%
Kitchen & Dining1%

The dominant category places Vina of the Valley in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
74% of the catalogue
In stock
94%
Upper price quartile
US$149.00
Currency
JPY

05 · Influencers

Who talks about Vina of the Valley.

The creators who tag @vina.of.the.valley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @vina.of.the.valley on Instagram, led by Mikan ☆♪ みかん (398K followers, 14.6% engagement).

Influencersaccounts tagging @vina.of.the.valley · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMikan ☆♪ みかん@mikan.mandarin · 🇯🇵 JPFashion style luxury Creator398K14.6%9Tagged @vina.of.the.valley
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Vina of the Valley competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Vina of the Valley among Clothing brands in Japan. The closest is Unique Vintage, then Retro Stage, MY MUM MADE IT, Topvintage, LoveShackFancy, Simple Retro.

CompetitorsClothing · Japan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Unique Vintageunique-vintage.com
Retro Stageretro-stage.com
MY MUM MADE ITmymum-madeit.com
Topvintagetopvintage.de
LoveShackFancyloveshackfancy.com
Simple Retrosimpleretro.com
Competitors Gravity finds for Vina of the Valley. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Vina of the Valley with Unique Vintage

07 · Company

The company behind Vina of the Valley.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Vina of the Valley is a company based in Edogawa City, Japan, founded in 2022 according to LinkedIn, on a domain registered in March 2022. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇯🇵 Japan · Edogawa City
Founded
2022, per LinkedIn
Domain registered
8 Mar 2022
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vinaofthevalley.com · Shopify · USD
Catalogue
26 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Vina of the Valley

What people ask Google about Vina of the Valley.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Vina of the Valley legit?

According to Gravity by Benchr, Vina of the Valley is a brand based in Edogawa City, Japan: its website has existed since March 2022, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 198,644 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Vina of the Valley?

Vina of the Valley is a small slow fashion business based in Tokyo that sells clothing inspired by Japanese fashion styles like Harajuku, himekaji and Larme, as well as western styles like coquette, cottagecore, balletcore and fairycore. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Vina of the Valley prices: how much is it?

Vina of the Valley's best seller, Shipping Protection by Route, sells from JP¥200 to JP¥22,300 on vinaofthevalley.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check vinaofthevalley.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Vina of the Valley have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Vina of the Valley advertises on Facebook and Instagram, where its offers often run. Check vinaofthevalley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Vina of the Valley?

Vina of the Valley sells on its own website, vinaofthevalley.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Vina of the Valley?

Gravity by Benchr records a company based in Edogawa City, Japan, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Vina of the Valley doing well?

Yes. Gravity by Benchr estimates about 136,900 visits to vinaofthevalley.com in September 2026, down 3% in a month and up 5% over three months. Vina of the Valley ranks #1,113 of 97,158 Clothing brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Vina of the Valley use?

Gravity by Benchr identifies vinaofthevalley.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Vina of the Valley spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Vina of the Valley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Japan?

Among Clothing brands in Japan in the Gravity by Benchr index, Vina of the Valley ranks #1,113 of 97,158 by estimated traffic. Its closest competitors on the same market are Unique Vintage, Retro Stage, MY MUM MADE IT, Topvintage, LoveShackFancy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vina of the Valley.