Brand page · Jewelry · United States
VIRABYANI: 223K visits a month, 132 active Meta ads, Gravity score 627.
VIRABYANI — Virabyani is a jewelry brand based in New York City that specializes in fine jewelry, engagement rings, wedding rings, and custom designs using ethically sourced precious metals and conflict-free diamonds. In September 2026 virabyani.com drew an estimated 223K visits, down 52% on the month before. It ranks #163 of 33,382 Jewelry brands in United States and holds a 4.6 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Virabyani is a jewelry brand based in New York City that specializes in fine jewelry, engagement rings, wedding rings, and custom designs using ethically sourced precious metals and conflict-free diamonds.
01 · Traffic
How much traffic VIRABYANI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIRABYANI drew an estimated 223K visits in September 2026, down 52% on the month before and up 51% over three months.
- Worldwide#47,720of 4.5M sites · Top 5%
- In United States#15,597of 1.2M sites · Top 5%
- Jewelry, worldwide#850of 132,285 brands · Top 1%
- Jewelry, United States#163of 33,382 brands · Top 1%
223K
estimated visits in September
1 mo ▼ −51.7%4 mo ▲ +51.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIRABYANI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIRABYANI holds 4.6 out of 5 on Trustpilot over 99 reviews, 39 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places VIRABYANI in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIRABYANI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VIRABYANI sells on Shopify, 99% of its catalogue in stock. The best seller is Graduated Diamond Drop Earrings, at US$2,163.00–US$3,485.00, followed by Four Prong Classic Diamond Tennis Necklace and 1/2 ct. Lab-Grown Diamond Stud Earrings.
Graduated Diamond Drop EarringsVIRABYANIUS$2,163.00–US$3,485.00In stock
Four Prong Classic Diamond Tennis NecklaceVIRABYANIUS$3,247.00–US$19,010.00In stock
1/2 ct. Lab-Grown Diamond Stud EarringsVIRABYANIUS$379.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VIRABYANI in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$2,598.25
- Currency
- USD
04 · Ads
What VIRABYANI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIRABYANI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Lab-Grown or Natural: Choose YoursVirabyani6 Oct 2026video
Shop direct for certified lab-grown or natural diamonds.Virabyani6 Oct 2026video
Shop direct for certified lab-grown or natural diamonds.Virabyani6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VIRABYANI INCverified
Text ad20 Oct 2026VIRABYANI INCverified
Text ad20 Oct 2026VIRABYANI INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIRABYANI.
The creators who tag @virabyani on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who VIRABYANI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIRABYANI among Jewelry brands in United States. The closest is Brilliant Earth, then Luvansh, vrai.com, GOODSTONE, Renaissance Jewel, With Clarity.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brilliant Earthbrilliantearth.com | |||||||
| Luvanshluvansh.com | |||||||
| vrai.comvrai.com | |||||||
| GOODSTONEgoodstoneinc.com | |||||||
| Renaissance Jewelrenaissancejewel.com | |||||||
| With Claritywithclarity.com |
07 · Company
The company behind VIRABYANI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIRABYANI is a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in July 2018. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2019, per LinkedIn
- Domain registered
- 7 Jul 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- virabyani.com · Shopify · USD
- Catalogue
- 96 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIRABYANI
What people ask Google about VIRABYANI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIRABYANI legit or a scam?
According to Gravity by Benchr, VIRABYANI is a brand based in New York, United States: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 29,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VIRABYANI reviews: is it worth it?
Customers rate VIRABYANI 4.6 out of 5 on Trustpilot over 99 reviews, 39 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VIRABYANI known for?
Virabyani is a jewelry brand based in New York City that specializes in fine jewelry, engagement rings, wedding rings, and custom designs using ethically sourced precious metals and conflict-free diamonds. Gravity by Benchr classifies it under Jewelry, with Rings making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does VIRABYANI cost?
VIRABYANI's best seller, Graduated Diamond Drop Earrings, sells from US$2,163.00 to US$3,485.00 on virabyani.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check virabyani.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a VIRABYANI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VIRABYANI advertises on Facebook and Instagram and on Google, where its offers often run. Check virabyani.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VIRABYANI?
VIRABYANI sells on its own website, virabyani.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind VIRABYANI?
Gravity by Benchr records a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VIRABYANI doing well?
Yes. Gravity by Benchr estimates about 223,200 visits to virabyani.com in September 2026, down 52% in a month and up 51% over three months. VIRABYANI ranks #163 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIRABYANI use?
Gravity by Benchr identifies virabyani.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does VIRABYANI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VIRABYANI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, VIRABYANI ranks #163 of 33,382 by estimated traffic. Its closest competitors on the same market are Brilliant Earth, Luvansh, vrai.com, GOODSTONE, Renaissance Jewel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIRABYANI.