Brand page · Health Care · United States
Vital Proteins: 229K visits a month, 16 active Meta ads, Gravity score 545.
Vital Proteins — Vital Proteins is a brand that sells collagen protein powder and collagen supplements to support healthy hair, skin, nails, bone and joint health. In September 2026 vitalproteins.com drew an estimated 229K visits, down 12% on the month before. It ranks #193 of 12,108 Health Care brands in United States and holds a 1.8 Trustpilot rating over 119 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vital Proteins is a brand that sells collagen protein powder and collagen supplements to support healthy hair, skin, nails, bone and joint health.
01 · Traffic
How much traffic Vital Proteins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vital Proteins drew an estimated 229K visits in September 2026, down 12% on the month before and up 3% over three months.
- Worldwide#46,726of 4.5M sites · Top 5%
- In United States#15,257of 1.2M sites · Top 5%
- Health Care, worldwide#962of 105,715 brands · Top 1%
- Health Care, United States#193of 12,108 brands · Top 5%
229K
estimated visits in September
1 mo ▼ −12.4%4 mo ▲ +3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vital Proteins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vital Proteins holds 1.8 out of 5 on Trustpilot over 119 reviews, 12 of them in the last twelve months: 9% of customers give five stars and 73% one star. That volume places Vital Proteins in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vital Proteins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vital Proteins sells on Shopify, 95% of its catalogue in stock. The best seller is Collagen Peptides Advanced - with Hyaluronic Acid & Vitamin C, at US$29.99–US$49.99, followed by Marine Collagen - Unflavored and Chocolate Collagen Peptides.
#1Collagen Peptides Advanced - with Hyaluronic Acid & Vitamin CVital ProteinsUS$29.99–US$49.99In stock
#2Marine Collagen - UnflavoredVital ProteinsUS$39.00–US$59.00In stock
#3Chocolate Collagen PeptidesVital ProteinsUS$27.00–US$47.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vital Proteins in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$38.50
- Currency
- USD
04 · Ads
What Vital Proteins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vital Proteins runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since January 2025 (image, text, video).
Prime Day Collagen SavingsVital Proteins6 Oct 2026video
Prime Day Collagen SavingsVital Proteins6 Oct 2026image
Prime Day Collagen SavingsVital Proteins6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Nestlé USA, Inc.verified
Text ad20 Oct 2026Nestlé USA, Inc.verified
Text ad20 Oct 2026Nestlé USA, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vital Proteins.
The creators who tag @vitalproteins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vitalproteins on Instagram, led by Samantha Russo (130K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSamantha Russo@samdoesherbest · 🇺🇸 US | Food cooking nutrition Creator | 130K | 2.5% | 3 | Tagged @vitalproteins |
06 · Competitors according to Gravity
Who Vital Proteins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vital Proteins among Health Care brands in United States. The closest is VITAL PROTEINS, then Elavate Collagen, absolutecollagen.com, NativePath, BUBS Naturals, The Collagen Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VITAL PROTEINSvital-proteins.jp | |||||||
| Elavate Collagenelavate.com | |||||||
| absolutecollagen.comabsolutecollagen.com | |||||||
| NativePathnativepath.com | |||||||
| BUBS Naturalsbubsnaturals.com | |||||||
| The Collagen Co.thecollagen.co |
07 · Company
The company behind Vital Proteins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vital Proteins is a company based in Franklin Park, United States, on a domain registered in January 2013. It employs about 201 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Franklin Park
- Founded
- Data not available
- Domain registered
- 7 Jan 2013
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 201 on LinkedIn · 201-500
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vitalproteins.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vital Proteins
What people ask Google about Vital Proteins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vital Proteins legit?
According to Gravity by Benchr, Vital Proteins is a brand based in Franklin Park, United States: its website has existed since January 2013, it sells on a Shopify store, it employs 201 people on LinkedIn, it has 871,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Vital Proteins reviews
Customers rate Vital Proteins 1.8 out of 5 on Trustpilot over 119 reviews, 12 of them in the last twelve months: 9% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vital Proteins?
Vital Proteins is a brand that sells collagen protein powder and collagen supplements to support healthy hair, skin, nails, bone and joint health. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Vital Proteins prices: how much is it?
Vital Proteins' best seller, Collagen Peptides Advanced - with Hyaluronic Acid & Vitamin C, sells from US$29.99 to US$49.99 on vitalproteins.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check vitalproteins.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Vital Proteins have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vital Proteins advertises on Facebook and Instagram and on Google, where its offers often run. Check vitalproteins.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vital Proteins?
Vital Proteins sells on its own website, vitalproteins.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Vital Proteins?
Gravity by Benchr records a company based in Franklin Park, United States, whose domain was registered in 2013, with 201 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vital Proteins growing?
Yes. Gravity by Benchr estimates about 229,400 visits to vitalproteins.com in September 2026, down 12% in a month and up 3% over three months. Vital Proteins ranks #193 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vital Proteins use?
Gravity by Benchr identifies vitalproteins.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Vital Proteins' ad budget?
Gravity by Benchr does not publish a spend figure for Vital Proteins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Vital Proteins ranks #193 of 12,108 by estimated traffic. Its closest competitors on the same market are VITAL PROTEINS, Elavate Collagen, absolutecollagen.com, NativePath, BUBS Naturals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vital Proteins.