Brand page · Health Care · Australia
The Collagen Co.: 319k visits a month, 2,083 active Meta ads, Gravity score 572.
The Collagen Co. — The Collagen Co. is an Australian brand that sells premium collagen peptides powder and other beauty and wellness products including protein shakes, meal replacements, and supplements. In September 2026 thecollagen.co drew an estimated 319k visits, down 12% on the month before. It ranks #6 of 2,157 Health Care brands in Australia and holds a 3.1 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Collagen Co. is an Australian brand that sells premium collagen peptides powder and other beauty and wellness products including protein shakes, meal replacements, and supplements.
01 · Traffic
How much traffic The Collagen Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Collagen Co. drew an estimated 319k visits in September 2026, down 12% on the month before.
- Worldwide#35,703of 4.5m sites · Top 1%
- In Australia#711of 105k sites · Top 1%
- Health Care, worldwide#663of 105,715 brands · Top 1%
- Health Care, Australia#6of 2,157 brands · Top 1%
319k
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Collagen Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Collagen Co. holds 3.1 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 42% of customers give five stars and 29% one star. That volume places The Collagen Co. in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Fitness and Nutrition Service Vitamin and Supplements Store Beauty Product Supplier Cosmetics Industry Cosmetics Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Collagen Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Collagen Co. sells on Shopify, 99% of its catalogue in stock. The best seller is Chocolate Milkshake Collagen Meal Replacement - 756g, at A$79.00, followed by Iced Coffee Collagen Meal Replacement - 784g and Strawberry Watermelon Collagen Powder - 560g.
#1Chocolate Milkshake Collagen Meal Replacement - 756gThe Collagen Co.A$79.00In stock
#2Iced Coffee Collagen Meal Replacement - 784gThe Collagen Co.A$79.00In stock
#3Strawberry Watermelon Collagen Powder - 560gThe Collagen Co.A$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Collagen Co. in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 85% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$105.52
- Currency
- AUD
04 · Ads
What The Collagen Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Collagen Co. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Enjoy Up To 25% Off + FREE Shaker + Gift When You Subscribe & Save 🤩The Collagen Co.14 Oct 2026image
Beauty Fuel That Actually Keeps You FullThe Collagen Co.14 Oct 2026video
Enjoy Up To 25% Off + FREE Shaker + Gift When You Subscribe & Save 🤩The Collagen Co.14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE COLLAGEN CO PTY LTDverified
Text ad20 Oct 2026THE COLLAGEN CO PTY LTDverified
Text ad20 Oct 2026THE COLLAGEN CO PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Collagen Co..
The creators who tag @thecollagen.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thecollagen.co on Instagram, led by Chloe Sacco (23.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChloe Sacco@chloesacco.cmc · 🇦🇺 AU | Fashion style luxury Creator | 23.2k | 1.1% | 2 | Tagged @thecollagen.co |
06 · Competitors according to Gravity
Who The Collagen Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Collagen Co. among Health Care brands in Australia. The closest is Vital Proteins, then VITAL PROTEINS, absolutecollagen.com, Elavate Collagen, Glow25, shop.skinnyfit.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vital Proteinsvitalproteins.com | |||||||
| VITAL PROTEINSvital-proteins.jp | |||||||
| absolutecollagen.comabsolutecollagen.com | |||||||
| Elavate Collagenelavate.com | |||||||
| Glow25glow25.de | |||||||
| shop.skinnyfit.comshop.skinnyfit.com |
07 · Company
The company behind The Collagen Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Collagen Co. is a company based in Sunshine North, Australia, founded in 2020 according to LinkedIn, on a domain registered in May 2020. It employs about 60 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Sunshine North
- Founded
- 2020, per LinkedIn
- Domain registered
- 27 May 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 60 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thecollagen.co · Shopify · AUD
- Catalogue
- 98 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Collagen Co.
What people ask Google about The Collagen Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Collagen Co. legit?
According to Gravity by Benchr, The Collagen Co. is a brand based in Sunshine North, Australia: its website has existed since May 2020, it sells on a Shopify store, it employs 60 people on LinkedIn, it has 244,455 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Collagen Co. reviews: is it worth it?
Customers rate The Collagen Co. 3.1 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 42% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Collagen Co. sell?
The Collagen Co. is an Australian brand that sells premium collagen peptides powder and other beauty and wellness products including protein shakes, meal replacements, and supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Collagen Co. prices: how much is it?
The Collagen Co.'s best seller, Chocolate Milkshake Collagen Meal Replacement - 756g, sells A$79.00 on thecollagen.co. 99% of the catalogue is in stock. Gravity does not track prices daily: check thecollagen.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Collagen Co. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Collagen Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check thecollagen.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Collagen Co.?
The Collagen Co. sells on its own website, thecollagen.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Collagen Co.?
Gravity by Benchr records a company based in Sunshine North, Australia, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Collagen Co. doing well?
Not at the moment. Gravity by Benchr estimates about 318,900 visits to thecollagen.co in September 2026, down 12% in a month and down 0% over three months. The Collagen Co. ranks #6 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Collagen Co. use?
Gravity by Benchr identifies thecollagen.co as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Collagen Co. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Collagen Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, The Collagen Co. ranks #6 of 2,157 by estimated traffic. Its closest competitors on the same market are Vital Proteins, VITAL PROTEINS, absolutecollagen.com, Elavate Collagen and Glow25. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Collagen Co..