Brand page · Clothing · United Kingdom
VO: 42K visits a month, 211 active Meta ads, Gravity score 577.
VO — Responsibly made clothing inspired by nature and designed for everyday adventure. Built to last, made with care, and shaped by the wild places we love. In September 2026 vo.clothing drew an estimated 42K visits, down 33% on the month before. It ranks #1,150 of 19,668 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 623 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Responsibly made clothing inspired by nature and designed for everyday adventure. Built to last, made with care, and shaped by the wild places we love.
01 · Traffic
How much traffic VO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VO drew an estimated 42K visits in September 2026, down 33% on the month before and up 29% over three months.
- Worldwide#197,126of 4.5M sites · Top 5%
- In United Kingdom#10,339of 192K sites · Top 10%
- Clothing, worldwide#18,962of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,150of 19,668 brands · Top 10%
42K
estimated visits in September
1 mo ▼ −33.1%4 mo ▲ +29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VO holds 4.6 out of 5 on Trustpilot over 623 reviews, 35 of them in the last twelve months: 92% of customers give five stars and 5% one star. That volume places VO in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VO sells on Shopify, 100% of its catalogue in stock. The best seller is Save The Chubby Unicorns T-Shirt (Unisex), at £24.95, followed by Bee Kind T-Shirt (Unisex) and Save The Chubby Unicorns Corner T-Shirt (Unisex).
#1Save The Chubby Unicorns T-Shirt (Unisex)VO£24.95In stock
#2Bee Kind T-Shirt (Unisex)VO£24.95In stock
#3Save The Chubby Unicorns Corner T-Shirt (Unisex)VO£24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VO in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 54% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.14
- Currency
- GBP
04 · Ads
What VO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VO runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Inspired by Nature, Built for the Wild 🍂VO Clothing25 Sept 2026image
Inspired by Nature, Built for the Wild 🍂VO Clothing25 Sept 2026image
Inspired by Nature, Built for the Wild 🍂VO Clothing25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Look Good Do Good Ltdverified
Image ad20 Oct 2026Look Good Do Good Ltdverified
Text ad20 Oct 2026Look Good Do Good Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VO.
The creators who tag @vointhewild on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vointhewild on Instagram, led by Go Visit Donegal (33.1K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGo Visit Donegal@govisitdonegal_ · 🇮🇪 IE | Travel tourism exploration Creator | 33.1K | 0.7% | 1 | Tagged @vointhewild |
06 · Competitors according to Gravity
Who VO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VO among Clothing brands in United Kingdom. The closest is High Dive Apparel, then Parlez Clothing, The Professional Idiots, Broken Society, Slackjaw Apparel, Dubinik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| High Dive Apparelhighdiveapparel.com | |||||||
| Parlez Clothingparlez.co.uk | |||||||
| The Professional Idiotstheprofessionalidiots.co.uk | |||||||
| Broken Societybroken-society.com | |||||||
| Slackjaw Apparelslackjawapparel.com | |||||||
| Dubinikdubinik.com |
07 · Company
The company behind VO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VO is a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in October 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2014, per LinkedIn
- Domain registered
- 19 Oct 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vo.clothing · Shopify · GBP
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VO
What people ask Google about VO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VO legit or a scam?
According to Gravity by Benchr, VO is a brand based in London, United Kingdom: its website has existed since October 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 62,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about VO?
Customers rate VO 4.6 out of 5 on Trustpilot over 623 reviews, 35 of them in the last twelve months: 92% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VO known for?
Responsibly made clothing inspired by nature and designed for everyday adventure. Built to last, made with care, and shaped by the wild places we love. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is VO expensive?
VO's best seller, Save The Chubby Unicorns T-Shirt (Unisex), sells £24.95 on vo.clothing. 100% of the catalogue is in stock. Gravity does not track prices daily: check vo.clothing before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does VO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VO advertises on Facebook and Instagram and on Google, where its offers often run. Check vo.clothing for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VO?
VO sells on its own website, vo.clothing, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VO?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VO doing well?
Yes. Gravity by Benchr estimates about 42,000 visits to vo.clothing in September 2026, down 33% in a month and up 29% over three months. VO ranks #1,150 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VO use?
Gravity by Benchr identifies vo.clothing as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does VO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, VO ranks #1,150 of 19,668 by estimated traffic. Its closest competitors on the same market are High Dive Apparel, Parlez Clothing, The Professional Idiots, Broken Society, Slackjaw Apparel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VO.