Brand page · Health Care · Australia
VPA: 133K visits a month, 116 active Meta ads, Gravity score 662.
VPA — VPA Australia is an Australian-owned supplement brand that sells protein powders, vitamins, and fitness supplements directly to consumers. In September 2026 vpa.com.au drew an estimated 133K visits, down 3% on the month before. It ranks #25 of 2,157 Health Care brands in Australia and holds a 4.2 Trustpilot rating over 628 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VPA Australia is an Australian-owned supplement brand that sells protein powders, vitamins, and fitness supplements directly to consumers.
01 · Traffic
How much traffic VPA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VPA drew an estimated 133K visits in September 2026, down 3% on the month before and down 8% over three months.
- Worldwide#73,725of 4.5M sites · Top 5%
- In Australia#1,588of 105K sites · Top 5%
- Health Care, worldwide#1,744of 105,715 brands · Top 5%
- Health Care, Australia#25of 2,157 brands · Top 5%
133K
estimated visits in September
1 mo ▼ −3.2%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VPA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VPA holds 4.2 out of 5 on Trustpilot over 628 reviews, 93 of them in the last twelve months: 86% of customers give five stars and 5% one star. That volume places VPA in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VPA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VPA sells on Shopify, 97% of its catalogue in stock. The best seller is Whey Protein Isolate, at A$85.00, followed by Premium Whey (WPC) and Creatine Monohydrate Powder.
#1Whey Protein IsolateVPAA$85.00In stock
#2Premium Whey (WPC)VPAA$65.00In stock
#3Creatine Monohydrate PowderVPAA$20.00–A$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VPA in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 64% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$45.33
- Currency
- AUD
04 · Ads
What VPA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VPA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Repost: @ninibalancedcoaching If Nutella Brownie Energy Balls weren't on the meal prep cards for this week, they are now 😍 Makes 13 bVPA6 Oct 2026video
Protein waterVPA6 Oct 2026image
Need some oats-piration for your Sunday meal prep? @ffitwithtiff_ has got you covered? 😍 Here’s the recipe ⬇️ Creamy Protein Oats 1/2 cupVPA6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VPA Australia Pty Ltdverified
Text ad20 Oct 2026VPA Australia Pty Ltdverified
Text ad20 Oct 2026VPA Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VPA.
The creators who tag @vpa_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vpa_australia on Instagram, led by Reese Victoria Willder (11K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReese Victoria Willder@reesewillder · 🇦🇺 AU | Fitness sport bodybuilding Creator | 11K | 3.1% | 3 | Tagged @vpa_australia |
06 · Competitors according to Gravity
Who VPA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VPA among Health Care brands in Australia. The closest is de.myprotein.com, then Optimum Nutrition, NAKPRO NUTRITION, Australian Sports Nutrition, Extreme Nutrition, AS-IT-IS Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.myprotein.comde.myprotein.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| NAKPRO NUTRITIONnakpro.com | |||||||
| Australian Sports Nutritionaustraliansportsnutrition.com.au | |||||||
| Extreme Nutritionextremenutritions.com | |||||||
| AS-IT-IS Nutritionasitisnutrition.com |
07 · Company
The company behind VPA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VPA is a company based in Brendale, Australia, founded in 2009 according to LinkedIn. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brendale
- Founded
- 2009, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vpa.com.au · Shopify · AUD
- Catalogue
- 111 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VPA
What people ask Google about VPA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VPA a legit company?
According to Gravity by Benchr, VPA is a brand based in Brendale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 38,143 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VPA reviews: is it worth it?
Customers rate VPA 4.2 out of 5 on Trustpilot over 628 reviews, 93 of them in the last twelve months: 86% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VPA known for?
VPA Australia is an Australian-owned supplement brand that sells protein powders, vitamins, and fitness supplements directly to consumers. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is VPA expensive?
VPA's best seller, Whey Protein Isolate, sells A$85.00 on vpa.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check vpa.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does VPA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VPA advertises on Facebook and Instagram and on Google, where its offers often run. Check vpa.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VPA?
VPA sells on its own website, vpa.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind VPA?
Gravity by Benchr records a company based in Brendale, Australia, founded in 2009 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VPA growing?
Not at the moment. Gravity by Benchr estimates about 133,000 visits to vpa.com.au in September 2026, down 3% in a month and down 8% over three months. VPA ranks #25 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VPA use?
Gravity by Benchr identifies vpa.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VPA's ad budget?
Gravity by Benchr does not publish a spend figure for VPA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, VPA ranks #25 of 2,157 by estimated traffic. Its closest competitors on the same market are de.myprotein.com, Optimum Nutrition, NAKPRO NUTRITION, Australian Sports Nutrition, Extreme Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VPA.