Brand page · Toys · United States

vRare Top 5% worldwide Top 10% in United States Top 5% in Toys Top 5% in Toys in United States
vrarestore.com·🇺🇸 chino, United States· Shopify·Since 2019

vRare: 36.5K visits a month, 1 active Meta ads, Gravity score 520.

vRare — vRare is an online retailer specializing in collectibles including Funko POP figures, Pokemon trading cards, statues, and autographs. In September 2026 vrarestore.com drew an estimated 36.5K visits, up 25% on the month before. It ranks #416 of 9,046 Toys brands in United States and holds a 1.4 Trustpilot rating over 38 reviews.

vrarestore.com@vrarestore_ 30.6KFacebookTrustpilot 1.4Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
36.5K
+25% vs. August 2026
Instagram followers
30.6K
1,674 posts · @vrarestore_
Trustpilot
1.4
38 reviews · 11 in 12 months
Meta ads
1
active
Products
45%
in stock · 143 collections
Rank in United States
#416
of 9,046 in Toys
LinkedIn
—
Data not available
Earned media value
€148.3
per month, Instagram

Gravity score

520/ 1000 · 10 of 10 indicators rated
Brand Power627
Momentum359
Performance576

Percentiles within 376 peers: Toys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

vRare is an online retailer specializing in collectibles including Funko POP figures, Pokemon trading cards, statues, and autographs.

01 · Traffic

How much traffic vRare gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

vRare drew an estimated 36.5K visits in September 2026, up 25% on the month before and down 6% over three months.

  • Worldwide#222,487of 4.5M sites · Top 5%
  • In United States#70,032of 1.2M sites · Top 10%
  • Toys, worldwide#2,480of 50,509 brands · Top 5%
  • Toys, United States#416of 9,046 brands · Top 5%
Monthly visitssource Sept 2026

36.5K

estimated visits in September

1 mo ▲ +25.2%4 mo ▼ −6.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about vRare.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

vRare holds 1.4 out of 5 on Trustpilot over 38 reviews, 11 of them in the last twelve months: 13% of customers give five stars and 87% one star. That volume places vRare in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.4TrustScore · 38 reviews · 11 in 12 months
Top 40% review volume
5 ★13%
4 ★0%
3 ★0%
2 ★0%
1 ★87%

Collectibles Store Trading Card Store Hobby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What vRare sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

vRare sells on Shopify, 45% of its catalogue in stock. The best seller is SavedBy Package Protection, at US$1.67–US$40.97, followed by Youtooz : Yu-Gi-Oh Collection - Dark Magician Girl #3 vRare LACC Convention Exclusive and POP Animation: One Piece S8- Gear 5 Luffy.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dolls, Playsets & Toy Figures54%
Collectibles11%
Handbags, Wallets & Cases3%
Toys0%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys76%
Hobbies & Creative Arts18%
Handbags, Wallets & Cases4%
Jewelry1%
Games1%

The dominant category places vRare in its comparison group.

Prices and ratingsstore data
Average rating
4.85 / 5
Rated products
46% of the catalogue
In stock
45%
Upper price quartile
US$45.00
Currency
USD

05 · Influencers

Who talks about vRare.

The creators who tag @vrarestore_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @vrarestore_ · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who vRare competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for vRare among Toys brands in United States. The closest is ToyShnip, then Plastic Empire, Shumi Toys & Gifts, Trent's Galactic Emporium, Unboxing Rush, Toys R Ross.

CompetitorsToys · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ToyShniptoyshnip.com
Plastic Empireplasticempire.com
Shumi Toys & Giftsshumistore.com
Trent's Galactic Emporiumtrentsemporium.com
Unboxing Rushunboxingrush.com
Toys R Rosstoysrross.com
Competitors Gravity finds for vRare. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare vRare with ToyShnip

07 · Company

The company behind vRare.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

vRare is a company based in chino, United States, on a domain registered in October 2019.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · chino
Founded
Data not available
Domain registered
3 Oct 2019
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vrarestore.com · Shopify · USD
Catalogue
143 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about vRare

What people ask Google about vRare.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is vRare a legit company?

According to Gravity by Benchr, vRare is a brand based in chino, United States: its website has existed since October 2019, it sells on a Shopify store, it has 30,628 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

vRare reviews: is it worth it?

Customers rate vRare 1.4 out of 5 on Trustpilot over 38 reviews, 11 of them in the last twelve months: 13% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does vRare sell?

vRare is an online retailer specializing in collectibles including Funko POP figures, Pokemon trading cards, statues, and autographs. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

vRare prices: how much is it?

vRare's best seller, SavedBy Package Protection, sells from US$1.67 to US$40.97 on vrarestore.com. 45% of the catalogue is in stock. Gravity does not track prices daily: check vrarestore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a vRare discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: vRare advertises on Facebook and Instagram, where its offers often run. Check vrarestore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy vRare?

vRare sells on its own website, vrarestore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind vRare?

Gravity by Benchr records a company based in chino, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is vRare growing?

Not at the moment. Gravity by Benchr estimates about 36,500 visits to vrarestore.com in September 2026, up 25% in a month and down 6% over three months. vRare ranks #416 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does vRare use?

Gravity by Benchr identifies vrarestore.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is vRare's ad budget?

Gravity by Benchr does not publish a spend figure for vRare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in United States?

Among Toys brands in United States in the Gravity by Benchr index, vRare ranks #416 of 9,046 by estimated traffic. Its closest competitors on the same market are ToyShnip, Plastic Empire, Shumi Toys & Gifts, Trent's Galactic Emporium, Unboxing Rush. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vRare.