Brand page · Pet Supplies · United States

wagwear Top 5% worldwide Top 5% in United States Top 5% in Pet Supplies Top 5% in Pet Supplies in United States
wagwear.com·🇺🇸 New York, United States· Shopify·Since 1998

wagwear: 84.6K visits a month, 116 active Meta ads, Gravity score 578.

wagwear — Wagwear is a brand that designs and sells dog boots, apparel, and accessories for design-minded dogs, including luxury items like WagWellies dog shoes, collars, leashes, clothing, and carriers. In September 2026 wagwear.com drew an estimated 84.6K visits, down 10% on the month before. It ranks #133 of 7,399 Pet Supplies brands in United States and holds a 2.3 Trustpilot rating over 12 reviews.

wagwear.com@wagwear 192KFacebookLinkedIn 7Trustpilot 2.3Meta Ad Library 116

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
84.6K
−10% vs. August 2026
Instagram followers
192K
2,013 posts · @wagwear
Trustpilot
2.3
12 reviews · 5 in 12 months
Meta ads
116
active · on Google since 2022
Products
99%
in stock · 16 collections
Rank in United States
#133
of 7,399 in Pet Supplies
LinkedIn
7
followers · 4 employees
Earned media value
€114.5k
per month, Instagram

Gravity score

578/ 1000 · 10 of 10 indicators rated
Brand Power492
Momentum676
Performance567

Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Wagwear is a brand that designs and sells dog boots, apparel, and accessories for design-minded dogs, including luxury items like WagWellies dog shoes, collars, leashes, clothing, and carriers.

01 · Traffic

How much traffic wagwear gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

wagwear drew an estimated 84.6K visits in September 2026, down 10% on the month before and up 36% over three months.

  • Worldwide#108,261of 4.5M sites · Top 5%
  • In United States#35,359of 1.2M sites · Top 5%
  • Pet Supplies, worldwide#763of 52,845 brands · Top 5%
  • Pet Supplies, United States#133of 7,399 brands · Top 5%
Monthly visitssource Sept 2026

84.6K

estimated visits in September

1 mo ▼ −10.0%4 mo ▲ +35.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about wagwear.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

wagwear holds 2.3 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 8% of customers give five stars and 58% one star.

Trustpilotread 21 Oct 2026
2.3TrustScore · 12 reviews · 5 in 12 months
5 ★8%
4 ★8%
3 ★0%
2 ★25%
1 ★58%

Pet Supply Store Pet Store Clothing Store Shoe Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What wagwear sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

wagwear sells on Shopify, 99% of its catalogue in stock. The best seller is WagWellies® Mojave, at US$55.00, followed by WagWellies® by wagwear and WagWellie® Mojave Single.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pet Apparel38%
Pet Collars & Harnesses15%
Pet Leashes14%
Pet Beds10%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies95%
Clothing1%
Apparel & Accessories1%
Handbag & Wallet Accessories1%
Gift Cards1%

The dominant category places wagwear in its comparison group.

Prices and ratingsstore data
Average rating
4.78 / 5
Rated products
79% of the catalogue
In stock
99%
Upper price quartile
US$75.00
Currency
USD

05 · Influencers

Who talks about wagwear.

The creators who tag @wagwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wagwear on Instagram, led by maya (52.3K followers, 61.1% engagement).

Influencersaccounts tagging @wagwear · Instagram
AccountProfileFollowersEngagementTagsRelationship
mmaya@maya_the_maltipoo312 · 🇺🇸 USPets nature Creator52.3K61.1%9Tagged @wagwear
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who wagwear competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for wagwear among Pet Supplies brands in United States. The closest is Sniff & Bark, then DJANGO, PAWTRK, Pit Bull Outfitters, The Foggy Dog, Dogs & Cats.

CompetitorsPet Supplies · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Sniff & Barksniffandbark.com.co
DJANGOdjangobrand.com
PAWTRKpawtrk.com
Pit Bull Outfitterspitbulloutfitters.com
The Foggy Dogthefoggydog.com
Dogs & Catsdogs-and-cats.co
Competitors Gravity finds for wagwear. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare wagwear with Sniff & Bark

07 · Company

The company behind wagwear.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

wagwear is a company based in New York, United States, on a domain registered in January 1998. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
29 Jan 1998
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wagwear.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about wagwear

What people ask Google about wagwear.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is wagwear legit?

According to Gravity by Benchr, wagwear is a brand based in New York, United States: its website has existed since January 1998, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 191,989 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

wagwear reviews: is it worth it?

Customers rate wagwear 2.3 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 8% give five stars, 58% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is wagwear known for?

Wagwear is a brand that designs and sells dog boots, apparel, and accessories for design-minded dogs, including luxury items like WagWellies dog shoes, collars, leashes, clothing, and carriers. Gravity by Benchr classifies it under Pet Supplies, with Pet Apparel making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is wagwear expensive?

wagwear's best seller, WagWellies® Mojave, sells US$55.00 on wagwear.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wagwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a wagwear discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: wagwear advertises on Facebook and Instagram and on Google, where its offers often run. Check wagwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy wagwear?

wagwear sells on its own website, wagwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind wagwear?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1998, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is wagwear growing?

Yes. Gravity by Benchr estimates about 84,600 visits to wagwear.com in September 2026, down 10% in a month and up 36% over three months. wagwear ranks #133 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does wagwear use?

Gravity by Benchr identifies wagwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does wagwear spend on Meta ads?

Gravity by Benchr does not publish a spend figure for wagwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in United States?

Among Pet Supplies brands in United States in the Gravity by Benchr index, wagwear ranks #133 of 7,399 by estimated traffic. Its closest competitors on the same market are Sniff & Bark, DJANGO, PAWTRK, Pit Bull Outfitters, The Foggy Dog. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with wagwear.