Brand page · Food Items · United Kingdom
Waitrose: 6M visits a month, 219 active Meta ads.
Waitrose — Waitrose & Partners is a British supermarket chain that sells quality groceries, food, drinks, and recipes. In September 2026 waitrose.com drew an estimated 6M visits, down 3% on the month before. It ranks #3 of 5,144 Food Items brands in United Kingdom and holds a 1.8 Trustpilot rating over 7,248 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Waitrose & Partners is a British supermarket chain that sells quality groceries, food, drinks, and recipes.
01 · Traffic
How much traffic Waitrose gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Waitrose drew an estimated 6M visits in September 2026, down 3% on the month before and down 2% over three months.
- Worldwide#3,352of 4.5M sites · Top 1%
- In United Kingdom#107of 192K sites · Top 1%
- Food Items, worldwide#62of 260,714 brands · Top 1%
- Food Items, United Kingdom#3of 5,144 brands · Top 1%
6M
estimated visits in September
1 mo ▼ −2.9%4 mo ▼ −1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Waitrose.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Waitrose holds 1.8 out of 5 on Trustpilot over 7,248 reviews, 820 of them in the last twelve months: 18% of customers give five stars and 61% one star. That volume places Waitrose in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Waitrose sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Waitrose's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Waitrose in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Waitrose is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Waitrose runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
It’s not fine dining, it’s fine Dine In.Waitrose & Partners8 Oct 2026video
New No.1 Slow Cooked Beef Short Ribs 😍Waitrose & Partners8 Oct 2026image
The home of food lovers 💚Waitrose & Partners8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Waitrose Ltdverified
Text ad21 Oct 2026Waitrose Ltdverified
Video ad21 Oct 2026Waitrose Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Waitrose.
The creators who tag @waitrose on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waitrose on Instagram, led by Dish (208K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDish@dish_podcast · 🇬🇧 GB | Food cooking nutrition Creator | 208K | 2.5% | 32 | Tagged @waitrose |
06 · Competitors according to Gravity
Who Waitrose competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Waitrose among Food Items brands in United Kingdom. The closest is ocado.com, then ocado, Asda, delhaize.be, tesco.ie, groceries.morrisons.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ocado.comocado.com | |||||||
| ocadoocadoretail.com | |||||||
| Asdagroceries.asda.com | |||||||
| delhaize.bedelhaize.be | |||||||
| tesco.ietesco.ie | |||||||
| groceries.morrisons.comgroceries.morrisons.com |
07 · Company
The company behind Waitrose.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Waitrose is a company based in United Kingdom, founded in 1904 according to LinkedIn, on a domain registered in February 1999. It employs about 18,785 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1904, per LinkedIn
- Domain registered
- 22 Feb 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18,785 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waitrose.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Waitrose
What people ask Google about Waitrose.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Waitrose legit?
According to Gravity by Benchr, Waitrose is a brand based in United Kingdom: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it employs 18,785 people on LinkedIn, it has 690,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Waitrose reviews: is it worth it?
Customers rate Waitrose 1.8 out of 5 on Trustpilot over 7,248 reviews, 820 of them in the last twelve months: 18% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Waitrose sell?
Waitrose & Partners is a British supermarket chain that sells quality groceries, food, drinks, and recipes. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Waitrose promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Waitrose advertises on Facebook and Instagram and on Google, where its offers often run. Check waitrose.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Waitrose?
Gravity by Benchr records a company based in United Kingdom, founded in 1904 according to LinkedIn, on a domain registered in 1999, with 18,785 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Waitrose growing?
Not at the moment. Gravity by Benchr estimates about 6,045,000 visits to waitrose.com in September 2026, down 3% in a month and down 2% over three months. Waitrose ranks #3 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Waitrose's ad budget?
Gravity by Benchr does not publish a spend figure for Waitrose on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Waitrose ranks #3 of 5,144 by estimated traffic. Its closest competitors on the same market are ocado.com, ocado, Asda, delhaize.be, tesco.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Waitrose.