Brand page · United Kingdom
Ocado: 8M visits a month, 126 active Meta ads.
Ocado — Ocado is a British online supermarket that delivers groceries to customers' homes. In September 2026 ocado.com drew an estimated 8M visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Ocado is a British online supermarket that delivers groceries to customers' homes.
01 · Traffic
How much traffic Ocado gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ocado drew an estimated 8M visits in September 2026, down 5% on the month before and down 0% over three months.
- Worldwide#2,490of 4.5M sites · Top 1%
- In United Kingdom#84of 192K sites · Top 1%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
8M
estimated visits in September
1 mo ▼ −5.3%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ocado.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ocado holds 2.3 out of 5 on Trustpilot over 18,287 reviews, 1,094 of them in the last twelve months: 48% of customers give five stars and 32% one star. That volume places Ocado in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ocado sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ocado's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Ocado in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ocado is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ocado runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
A Spookily Good Treat.Ocado13 Oct 2026image
Money off at OcadoOcado12 Oct 2026video
Thinking of switching supermarket? 🤔Ocado12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Ocado.
The creators who tag @ocadouk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ocadouk on Instagram, led by Amy | Heyamylouise ✨ (57.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmy | Heyamylouise ✨@heyamylouise · 🇬🇧 GB | Food cooking nutrition Creator | 57.2K | 0.2% | 10 | Tagged @ocadouk |
06 · Competitors according to Gravity
Who Ocado competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ocado. The closest is ocado, then Waitrose, delhaize.be, plus.nl, groceries.morrisons.com, Dia España.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ocadoocadoretail.com | |||||||
| Waitrosewaitrose.com | |||||||
| delhaize.bedelhaize.be | |||||||
| plus.nlplus.nl | |||||||
| groceries.morrisons.comgroceries.morrisons.com | |||||||
| Dia Españadia.es |
07 · Company
The company behind Ocado.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ocado is a company based in United Kingdom, on a domain registered in March 2000. It employs about 8,488 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 20 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,488 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ocado.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ocado
What people ask Google about Ocado.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ocado a legit company?
According to Gravity by Benchr, Ocado is a brand based in United Kingdom: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it employs 8,488 people on LinkedIn, it has 216,556 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ocado reviews
Customers rate Ocado 2.3 out of 5 on Trustpilot over 18,287 reviews, 1,094 of them in the last twelve months: 48% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ocado sell?
Ocado is a British online supermarket that delivers groceries to customers' homes. Source: Gravity by Benchr product classification.
Is there a Ocado discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ocado advertises on Facebook and Instagram, where its offers often run. Check ocado.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ocado?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2000, with 8,488 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ocado growing?
Not at the moment. Gravity by Benchr estimates about 7,975,600 visits to ocado.com in September 2026, down 5% in a month and down 0% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ocado spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ocado on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ocado.