Brand page · Linens & Bedding · Netherlands
Walra: 60.2K visits a month, 106 active Meta ads, Gravity score 463.
Walra — Walra is a Dutch brand that sells bedding, bath textiles and kitchen textiles. In September 2026 walra.nl drew an estimated 60.2K visits, down 10% on the month before. It ranks #11 of 335 Linens & Bedding brands in Netherlands and holds a 2.2 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Linens & Bedding brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Walra is a Dutch brand that sells bedding, bath textiles and kitchen textiles.
01 · Traffic
How much traffic Walra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Walra drew an estimated 60.2K visits in September 2026, down 10% on the month before and down 33% over three months.
- Worldwide#144,949of 4.5M sites · Top 5%
- In Netherlands#2,009of 78.6K sites · Top 5%
- Linens & Bedding, worldwide#721of 24,680 brands · Top 5%
- Linens & Bedding, Netherlands#11of 335 brands · Top 5%
60.2K
estimated visits in September
1 mo ▼ −9.8%4 mo ▼ −32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Walra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Walra holds 2.2 out of 5 on Trustpilot over 41 reviews, 29 of them in the last twelve months: 22% of customers give five stars and 54% one star. That volume places Walra in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store Linens Store Bathroom Supply Store Decoration and Interior Design Store Bathroom Remodeler Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Walra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Walra sells on Shopify, 96% of its catalogue in stock. The best seller is Handdoek Remade Cotton 50x100, at €9.50, followed by Washandjes Remade Cotton 2x 16x21 and Badlaken Remade Cotton 70x140.
#1Handdoek Remade Cotton 50x100Walra€9.50In stock
#2Washandjes Remade Cotton 2x 16x21Walra€5.25In stock
#3Badlaken Remade Cotton 70x140Walra€16.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Walra in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 18% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$55.95
- Currency
- EUR
04 · Ads
What Walra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Walra runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Zijdezachte luxe handdoekenWalra7 Oct 2026video
Tijd voor iets nieuws 🤍Walra2 Oct 2026image
Tijd voor iets nieuws 🤍Walra2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vespo B.V.verified
Text ad20 Oct 2026Vespo B.V.verified
Text ad20 Oct 2026Vespo B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Walra.
The creators who tag @walraofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @walraofficial on Instagram, led by REBECCA | Interieuradvies | Interior inspiration | Travel (20.7K followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RREBECCA | Interieuradvies | Interior inspiration | Travel@rebecca_interior_design · 🇳🇱 NL | Decoration garden diy Creator | 20.7K | 7.1% | 1 | Tagged @walraofficial |
06 · Competitors according to Gravity
Who Walra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Walra among Linens & Bedding brands in Netherlands. The closest is SUITE702, then Ella Sleeps, Vandyck, Hipdekbedovertrek, HappyBed, Y-not.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SUITE702suite702.com | |||||||
| Ella Sleepsellasleeps.com | |||||||
| Vandyckvandyckshop.nl | |||||||
| Hipdekbedovertrekhipdekbedovertrek.nl | |||||||
| HappyBedthehappybed.com | |||||||
| Y-notynot-dreambig.de |
07 · Company
The company behind Walra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Walra is a company based in Eindhoven, Netherlands, on a domain registered in July 2008.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Eindhoven
- Founded
- Data not available
- Domain registered
- 5 Jul 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- walra.nl · Shopify · EUR
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Walra
What people ask Google about Walra.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Walra legit?
According to Gravity by Benchr, Walra is a brand based in Eindhoven, Netherlands: its website has existed since July 2008, it sells on a Shopify store, it has 30,536 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Walra reviews
Customers rate Walra 2.2 out of 5 on Trustpilot over 41 reviews, 29 of them in the last twelve months: 22% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Walra sell?
Walra is a Dutch brand that sells bedding, bath textiles and kitchen textiles. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Walra expensive?
Walra's best seller, Handdoek Remade Cotton 50x100, sells €9.50 on walra.nl. 96% of the catalogue is in stock. Gravity does not track prices daily: check walra.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Walra discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Walra advertises on Facebook and Instagram and on Google, where its offers often run. Check walra.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Walra?
Walra sells on its own website, walra.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Walra?
Gravity by Benchr records a company based in Eindhoven, Netherlands, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Walra growing?
Not at the moment. Gravity by Benchr estimates about 60,200 visits to walra.nl in September 2026, down 10% in a month and down 33% over three months. Walra ranks #11 of 335 Linens & Bedding brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Walra use?
Gravity by Benchr identifies walra.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Walra's ad budget?
Gravity by Benchr does not publish a spend figure for Walra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Netherlands?
Among Linens & Bedding brands in Netherlands in the Gravity by Benchr index, Walra ranks #11 of 335 by estimated traffic. Its closest competitors on the same market are SUITE702, Ella Sleeps, Vandyck, Hipdekbedovertrek, HappyBed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Walra.