Brand page · Handbags, Wallets & Cases · Germany
WARDOW: 2.2M visits a month, 102 active Meta ads.
WARDOW — WARDOW is Germany's leading online shop for bags, accessories and luggage in the premium segment, offering more than 120 premium and luxury brands. In September 2026 wardow.com drew an estimated 2.2M visits, down 5% on the month before. It ranks #1 of 650 Handbags, Wallets & Cases brands in Germany and holds a 4.7 Trustpilot rating over 155,722 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
WARDOW is Germany's leading online shop for bags, accessories and luggage in the premium segment, offering more than 120 premium and luxury brands.
01 · Traffic
How much traffic WARDOW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WARDOW drew an estimated 2.2M visits in September 2026, down 5% on the month before and up 31% over three months.
- Worldwide#7,568of 4.5M sites · Top 1%
- In Germany#342of 184K sites · Top 1%
- Handbags, Wallets & Cases, worldwide#15of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Germany#1of 650 brands · Top 1%
2.2M
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +31.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WARDOW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WARDOW holds 4.7 out of 5 on Trustpilot over 155,722 reviews, 20,926 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places WARDOW in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, WARDOW scores 4.7 over 5,417 reviews.
Bag Shop Luggage Store Bags and Luggage Store Handbags Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WARDOW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WARDOW sells on Shopify, 48% of its catalogue in stock. The best seller is Valentino Bags Bigs Crossbody bag nero, at €59.95, followed by Valentino Bags Alexia Handbag bianc/cuoi and Valentino Bags Alexia Handbag nero.
#1Valentino Bags Bigs Crossbody bag neroWARDOW€59.95In stock
#2Valentino Bags Alexia Handbag bianc/cuoiWARDOW€155.00In stock
#3Valentino Bags Alexia Handbag neroWARDOW€139.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WARDOW in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 23% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$235.90
- Currency
- EUR
04 · Ads
What WARDOW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WARDOW runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Brooks England Pickwick Cotton Canvas Large Rolltop Rucksack forestWARDOW7 Oct 2026image
Brooks England Pickwick Cotton Canvas Large Rolltop Rucksack forestWARDOW6 Oct 2026image
Horizn Studios H7 Essential | Valise 4 rouesWARDOW6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WARDOW GmbHverified
Text ad20 Oct 2026WARDOW GmbHverified
Text ad20 Oct 2026WARDOW GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WARDOW.
The creators who tag @wardow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WARDOW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WARDOW among Handbags, Wallets & Cases brands in Germany. The closest is koffer.com, then Travelbags, Markenkoffer, STRAND, Duifhuizen Tassen en Koffers, modeherz.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| koffer.comkoffer.com | |||||||
| Travelbagstravelbags.nl | |||||||
| Markenkoffermarkenkoffer.de | |||||||
| STRANDstrandbags.com.au | |||||||
| Duifhuizen Tassen en Koffersduifhuizen.nl | |||||||
| modeherz.demodeherz.de |
07 · Company
The company behind WARDOW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WARDOW is a company based in Wustermark, Germany, founded in 2005 according to LinkedIn, on a domain registered in June 2004. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Wustermark
- Founded
- 2005, per LinkedIn
- Domain registered
- 9 Jun 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wardow.com · Shopify · EUR
- Catalogue
- 968 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WARDOW
What people ask Google about WARDOW.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WARDOW a legit company?
According to Gravity by Benchr, WARDOW is a brand based in Wustermark, Germany: its website has existed since June 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 32,185 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
WARDOW reviews
Customers rate WARDOW 4.7 out of 5 on Trustpilot over 155,722 reviews, 20,926 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, WARDOW scores 4.7 over 5,417 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WARDOW known for?
WARDOW is Germany's leading online shop for bags, accessories and luggage in the premium segment, offering more than 120 premium and luxury brands. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WARDOW cost?
WARDOW's best seller, Valentino Bags Bigs Crossbody bag nero, sells €59.95 on wardow.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check wardow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WARDOW promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WARDOW advertises on Facebook and Instagram and on Google, where its offers often run. Check wardow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WARDOW?
WARDOW sells on its own website, wardow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind WARDOW?
Gravity by Benchr records a company based in Wustermark, Germany, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is WARDOW growing?
Yes. Gravity by Benchr estimates about 2,236,600 visits to wardow.com in September 2026, down 5% in a month and up 31% over three months. WARDOW ranks #1 of 650 Handbags, Wallets & Cases brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WARDOW use?
Gravity by Benchr identifies wardow.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does WARDOW spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WARDOW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Germany?
Among Handbags, Wallets & Cases brands in Germany in the Gravity by Benchr index, WARDOW ranks #1 of 650 by estimated traffic. Its closest competitors on the same market are koffer.com, Travelbags, Markenkoffer, STRAND, Duifhuizen Tassen en Koffers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WARDOW.