Brand page · Handbags, Wallets & Cases · Australia
STRAND: 1.3M visits a month, 186 active Meta ads.
STRAND — Strandbags Australia is a retailer of bags including handbags, luggage, backpacks, and accessories for men and women. In September 2026 strandbags.com.au drew an estimated 1.3M visits, down 4% on the month before. It ranks #2 of 939 Handbags, Wallets & Cases brands in Australia and holds a 2.4 Trustpilot rating over 68 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Strandbags Australia is a retailer of bags including handbags, luggage, backpacks, and accessories for men and women.
01 · Traffic
How much traffic STRAND gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STRAND drew an estimated 1.3M visits in September 2026, down 4% on the month before and up 6% over three months.
- Worldwide#11,546of 4.5M sites · Top 1%
- In Australia#209of 105K sites · Top 1%
- Handbags, Wallets & Cases, worldwide#35of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Australia#2of 939 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −4.1%4 mo ▲ +6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STRAND.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STRAND holds 2.4 out of 5 on Trustpilot over 68 reviews, 16 of them in the last twelve months: 21% of customers give five stars and 68% one star. That volume places STRAND in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Handbags Shop Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STRAND sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STRAND sells on Shopify, 100% of its catalogue in stock. The best seller is Slim Luggage Tag, at A$4.99, followed by Stori Check-In 75cm Suitcase and Strand E-Gift Card.
#1Slim Luggage TagSTRANDA$4.99In stock
#2Stori Check-In 75cm SuitcaseSTRANDA$269.00In stock
#3Strand E-Gift CardSTRANDA$50.00–A$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STRAND in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 55% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$159.71
- Currency
- AUD
04 · Ads
What STRAND is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STRAND runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
30% Off* New Season HandbagsStrandbags8 Oct 2026image
Shop the New Bondi Dual Open CaseStrandbags8 Oct 2026image
Exclusive STRAND+ OfferStrandbags8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Strandbags Group Pty Limitedverified
Text ad20 Oct 2026Strandbags Group Pty Limitedverified
Text ad20 Oct 2026Strandbags Group Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STRAND.
The creators who tag @strandbags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @strandbags on Instagram, led by Charles Oliver | Music & Fashion (26K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharles Oliver | Music & Fashion@_charlesoliver_ · 🇦🇺 AU | Fashion style luxury Creator | 26K | 2.7% | 3 | Tagged @strandbags |
06 · Competitors according to Gravity
Who STRAND competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STRAND among Handbags, Wallets & Cases brands in Australia. The closest is Antler, then BAGSMART AU, Bags To Go, koffer.com, kipling.com, Zouk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Antlerantler.com.au | |||||||
| BAGSMART AUau.bagsmart.com | |||||||
| Bags To Gobagstogo.com.au | |||||||
| koffer.comkoffer.com | |||||||
| kipling.comkipling.com | |||||||
| Zoukzouk.co.in |
07 · Company
The company behind STRAND.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STRAND is a company based in Pyrmont, Australia, founded in 1927 according to LinkedIn. It employs about 752 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Pyrmont
- Founded
- 1927, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 752 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- strandbags.com.au · Shopify · AUD
- Catalogue
- 566 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STRAND
What people ask Google about STRAND.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STRAND a legit company?
According to Gravity by Benchr, STRAND is a brand based in Pyrmont, Australia: it sells on a Shopify store, it employs 752 people on LinkedIn, it has 62,120 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
STRAND reviews
Customers rate STRAND 2.4 out of 5 on Trustpilot over 68 reviews, 16 of them in the last twelve months: 21% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is STRAND?
Strandbags Australia is a retailer of bags including handbags, luggage, backpacks, and accessories for men and women. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does STRAND cost?
STRAND's best seller, Slim Luggage Tag, sells A$4.99 on strandbags.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check strandbags.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a STRAND discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STRAND advertises on Facebook and Instagram and on Google, where its offers often run. Check strandbags.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy STRAND?
STRAND sells on its own website, strandbags.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns STRAND?
Gravity by Benchr records a company based in Pyrmont, Australia, founded in 1927 according to LinkedIn, with 752 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is STRAND growing?
Yes. Gravity by Benchr estimates about 1,333,300 visits to strandbags.com.au in September 2026, down 4% in a month and up 6% over three months. STRAND ranks #2 of 939 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STRAND use?
Gravity by Benchr identifies strandbags.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
What is STRAND's ad budget?
Gravity by Benchr does not publish a spend figure for STRAND on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, STRAND ranks #2 of 939 by estimated traffic. Its closest competitors on the same market are Antler, BAGSMART AU, Bags To Go, koffer.com, kipling.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STRAND.