Brand page · Toys · United Kingdom
Warmies: 38.3K visits a month, 114 active Meta ads, Gravity score 596.
Warmies — Warmies UK sells heatable soft toys and wellness gifts that can be warmed in a microwave for soothing warmth and comfort. In September 2026 warmies.co.uk drew an estimated 38.3K visits, down 8% on the month before. It ranks #135 of 2,441 Toys brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Warmies UK sells heatable soft toys and wellness gifts that can be warmed in a microwave for soothing warmth and comfort.
01 · Traffic
How much traffic Warmies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Warmies drew an estimated 38.3K visits in September 2026, down 8% on the month before and down 1% over three months.
- Worldwide#213,630of 4.5M sites · Top 5%
- In United Kingdom#11,170of 192K sites · Top 10%
- Toys, worldwide#2,370of 50,509 brands · Top 5%
- Toys, United Kingdom#135of 2,441 brands · Top 10%
38.3K
estimated visits in September
1 mo ▼ −8.5%4 mo ▼ −1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Warmies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Warmies holds 3.3 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 63% of customers give five stars and 38% one star.
Toy Store Toy Manufacturer Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Warmies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Warmies sells on Shopify, 82% of its catalogue in stock. The best seller is Warmies® Marshmallow Sloth, at £24.99, followed by Warmies® Bagpuss® Cat and Warmies® Highland Cow.
#1Warmies® Marshmallow SlothWarmies£24.99In stock
#2Warmies® Bagpuss® CatWarmies£29.99In stock
#3Warmies® Highland CowWarmies£24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Warmies in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 48% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What Warmies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Warmies runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Buy 1, Get 1 Half PriceWarmies8 Oct 2026image
Spooky season just got even cosier! 🎃🖤 Celebrate Halloween with our special offer: Buy 1, get 1 half price on all Halloween Warmies. WhethWarmies8 Oct 2026image
Bring Bagpuss Home TodayWarmies7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026INTELEX GROUP (UK) LTDverified
Image ad21 Oct 2026INTELEX GROUP (UK) LTDverified
Text ad20 Oct 2026INTELEX GROUP (UK) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Warmies.
The creators who tag @warmies_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @warmies_official on Instagram, led by 𝑆𝑞𝑢𝑖𝑑𝑔𝑒 & 𝑆𝑝𝑢𝑑 (11K followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑆𝑞𝑢𝑖𝑑𝑔𝑒 & 𝑆𝑝𝑢𝑑@the_wildfloras · 🇦🇺 AU | Parenting family Creator | 11K | 5.0% | 1 | Tagged @warmies_official |
06 · Competitors according to Gravity
Who Warmies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Warmies among Toys brands in United Kingdom. The closest is Teddy Rescue, then Kiki's Handmade Studio, wrestlingshop.com, SoftDaysLab, Aurora World, TUBBZ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Teddy Rescueteddyrescue.co.uk | |||||||
| Kiki's Handmade Studiokiki-magic.co.uk | |||||||
| wrestlingshop.comwrestlingshop.com | |||||||
| SoftDaysLabsoftdaystoy.com | |||||||
| Aurora Worldauroraworld.co.uk | |||||||
| TUBBZtubbzus.com |
07 · Company
The company behind Warmies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Warmies is a company based in Kettering, United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in January 2001. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Kettering
- Founded
- 1995, per LinkedIn
- Domain registered
- 19 Jan 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- warmies.co.uk · Shopify · GBP
- Catalogue
- 178 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Warmies
What people ask Google about Warmies.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Warmies legit or a scam?
According to Gravity by Benchr, Warmies is a brand based in Kettering, United Kingdom: its website has existed since January 2001, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 38,318 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Warmies?
Warmies UK sells heatable soft toys and wellness gifts that can be warmed in a microwave for soothing warmth and comfort. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Warmies prices: how much is it?
Warmies' best seller, Warmies® Marshmallow Sloth, sells £24.99 on warmies.co.uk. 82% of the catalogue is in stock. Gravity does not track prices daily: check warmies.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Warmies discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Warmies advertises on Facebook and Instagram and on Google, where its offers often run. Check warmies.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Warmies?
Warmies sells on its own website, warmies.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Warmies?
Gravity by Benchr records a company based in Kettering, United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 2001, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Warmies growing?
Not at the moment. Gravity by Benchr estimates about 38,300 visits to warmies.co.uk in September 2026, down 8% in a month and down 1% over three months. Warmies ranks #135 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Warmies use?
Gravity by Benchr identifies warmies.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Warmies spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Warmies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Warmies ranks #135 of 2,441 by estimated traffic. Its closest competitors on the same market are Teddy Rescue, Kiki's Handmade Studio, wrestlingshop.com, SoftDaysLab, Aurora World. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Warmies.