Brand page · Fitness & General Exercise Equipment · United Kingdom
Wattbike: 101K visits a month, 27 active Meta ads, Gravity score 578.
Wattbike — Wattbike is a British company that manufactures smart indoor bikes and cycling trainers for home fitness, training, and performance conditioning. In September 2026 wattbike.com drew an estimated 101K visits, down 18% on the month before. It ranks #19 of 577 Fitness & General Exercise Equipment brands in United Kingdom and holds a 4.6 Trustpilot rating over 2,706 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Fitness & General Exercise Equipment brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wattbike is a British company that manufactures smart indoor bikes and cycling trainers for home fitness, training, and performance conditioning.
01 · Traffic
How much traffic Wattbike gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wattbike drew an estimated 101K visits in September 2026, down 18% on the month before and up 12% over three months.
- Worldwide#92,845of 4.5M sites · Top 5%
- In United Kingdom#4,838of 192K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#220of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#19of 577 brands · Top 5%
101K
estimated visits in September
1 mo ▼ −17.7%4 mo ▲ +12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wattbike.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wattbike holds 4.6 out of 5 on Trustpilot over 2,706 reviews, 583 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Wattbike in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Indoor Cycling Fitness Equipment Store Sporting Goods Store Fitness Equipment Wholesaler Bicycle Club Road Cycling
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wattbike sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wattbike sells on Shopify, 91% of its catalogue in stock. The best seller is Wattbike Atom, at £2,199.00, followed by Wattbike Indoor Cycling Floor Mat and Wattbike purist water bottle.
#1Wattbike AtomWattbike£2,199.00In stock
#2Wattbike Indoor Cycling Floor MatWattbike£55.00In stock
#3Wattbike purist water bottleWattbike£12.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wattbike in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 30% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$352.07
- Currency
- GBP
04 · Ads
What Wattbike is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wattbike runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2026 (image, text, video).
Meet the Wattbike ProtonWattbike8 Oct 2026video
Meet the Wattbike ProtonWattbike8 Oct 2026video
Train Smart. Any Season.Wattbike7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wattbike Limitedverified
Text ad20 Oct 2026Wattbike Limitedverified
Text ad20 Oct 2026Wattbike Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wattbike.
The creators who tag @wattbike on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wattbike on Instagram, led by Ragnar 🇪🇪🇫🇮🇬🇧 (21K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRagnar 🇪🇪🇫🇮🇬🇧@global_ragnar · 🇬🇧 GB | Fitness sport bodybuilding Creator | 21K | 0.2% | 7 | Tagged @wattbike |
06 · Competitors according to Gravity
Who Wattbike competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wattbike among Fitness & General Exercise Equipment brands in United Kingdom. The closest is CAROL Bike, then PVY E-BIKE, Hiplok, estarli, EZ Gains, Jorvik Tricycles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CAROL Bikecarolbike.com | |||||||
| PVY E-BIKEpvybike.com | |||||||
| Hiplokhiplok.com | |||||||
| estarliestarli.co.uk | |||||||
| EZ Gainsezgains.co.uk | |||||||
| Jorvik Tricyclesjorviktricycles.com |
07 · Company
The company behind Wattbike.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wattbike is a company based in Nottingham, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in January 2007. It employs about 75 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Nottingham
- Founded
- 2008, per LinkedIn
- Domain registered
- 24 Jan 2007
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wattbike.com · Shopify · GBP
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wattbike
What people ask Google about Wattbike.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wattbike a legit company?
According to Gravity by Benchr, Wattbike is a brand based in Nottingham, United Kingdom: its website has existed since January 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 37,471 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wattbike reviews
Customers rate Wattbike 4.6 out of 5 on Trustpilot over 2,706 reviews, 583 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wattbike?
Wattbike is a British company that manufactures smart indoor bikes and cycling trainers for home fitness, training, and performance conditioning. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Cardio making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wattbike cost?
Wattbike's best seller, Wattbike Atom, sells £2,199.00 on wattbike.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check wattbike.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wattbike have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wattbike advertises on Facebook and Instagram and on Google, where its offers often run. Check wattbike.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wattbike?
Wattbike sells on its own website, wattbike.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wattbike?
Gravity by Benchr records a company based in Nottingham, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2007, with 75 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wattbike doing well?
Yes. Gravity by Benchr estimates about 101,100 visits to wattbike.com in September 2026, down 18% in a month and up 12% over three months. Wattbike ranks #19 of 577 Fitness & General Exercise Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wattbike use?
Gravity by Benchr identifies wattbike.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wattbike spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wattbike on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United Kingdom?
Among Fitness & General Exercise Equipment brands in United Kingdom in the Gravity by Benchr index, Wattbike ranks #19 of 577 by estimated traffic. Its closest competitors on the same market are CAROL Bike, PVY E-BIKE, Hiplok, estarli, EZ Gains. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wattbike.