Brand page · Clothing · United Kingdom
WAT THE BRAND: 67.5K visits a month, 74 active Meta ads, Gravity score 556.
WAT THE BRAND — WAT THE BRAND is a British fashion brand that designs and sells elevated everyday wardrobe staples including denim, co-ords, loungewear, accessories, outerwear and knitwear. In September 2026 watthebrand.com drew an estimated 67.5K visits, down 40% on the month before. It ranks #758 of 19,668 Clothing brands in United Kingdom and holds a 4.0 Trustpilot rating over 68 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WAT THE BRAND is a British fashion brand that designs and sells elevated everyday wardrobe staples including denim, co-ords, loungewear, accessories, outerwear and knitwear.
01 · Traffic
How much traffic WAT THE BRAND gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WAT THE BRAND drew an estimated 67.5K visits in September 2026, down 40% on the month before and down 64% over three months.
- Worldwide#131,490of 4.5M sites · Top 5%
- In United Kingdom#6,863of 192K sites · Top 5%
- Clothing, worldwide#12,727of 459,295 brands · Top 5%
- Clothing, United Kingdom#758of 19,668 brands · Top 5%
67.5K
estimated visits in September
1 mo ▼ −40.0%4 mo ▼ −64.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WAT THE BRAND.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WAT THE BRAND holds 4.0 out of 5 on Trustpilot over 68 reviews, 53 of them in the last twelve months: 69% of customers give five stars and 15% one star. That volume places WAT THE BRAND in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WAT THE BRAND sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WAT THE BRAND sells on Shopify, 72% of its catalogue in stock. The best seller is THE ULTIMATE RIBBED LEGGINGS - BLACK, at £45.00, followed by THE CROPPED BOXY TEE - WHITE and THE SIGNATURE WIDE LEG TROUSERS - BLACK.
#1THE ULTIMATE RIBBED LEGGINGS - BLACKWAT THE BRAND£45.00In stock
#2THE CROPPED BOXY TEE - WHITEWAT THE BRAND£32.00In stock
#3THE SIGNATURE WIDE LEG TROUSERS - BLACKWAT THE BRAND£95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WAT THE BRAND in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 30% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$74.12
- Currency
- GBP
04 · Ads
What WAT THE BRAND is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WAT THE BRAND runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, text).
Your New Wardrobe FavouritesWAT THE BRAND6 Oct 2026image
New ArrivalsWAT THE BRAND5 Oct 2026image
WAT to wear when you don't know what to wear 🩶🩶 Our co-founders Sarah & Philippa styling up our new Grey Travel Jogger & Signature Grey ChecWAT THE BRAND4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WAT THE BRAND Ltdverified
Text ad20 Oct 2026WAT THE BRAND Ltdverified
Text ad20 Oct 2026WAT THE BRAND Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WAT THE BRAND.
The creators who tag @watthebrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @watthebrand on Instagram, led by Philippa Ross (80.3K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPhilippa Ross@philippabloom · 🇬🇧 GB | Fashion style luxury Creator | 80.3K | 0.9% | 5 | Tagged @watthebrand |
06 · Competitors according to Gravity
Who WAT THE BRAND competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WAT THE BRAND among Clothing brands in United Kingdom. The closest is 2tall.com, then DAXUEN, Studio Seven, N V L T Y, Tillett's, Maebe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 2tall.com2tall.com | |||||||
| DAXUENdaxuen.com | |||||||
| Studio Sevenstudiosevendesigns.com | |||||||
| N V L T Ynvltylondon.com | |||||||
| Tillett'stillettsclothing.co.uk | |||||||
| Maebemaebe.co.uk |
07 · Company
The company behind WAT THE BRAND.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WAT THE BRAND is a company based in Preston, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in August 2020. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Preston
- Founded
- 2020, per LinkedIn
- Domain registered
- 16 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- watthebrand.com · Shopify · GBP
- Catalogue
- 122 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WAT THE BRAND
What people ask Google about WAT THE BRAND.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WAT THE BRAND legit?
According to Gravity by Benchr, WAT THE BRAND is a brand based in Preston, United Kingdom: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 163,521 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WAT THE BRAND?
Customers rate WAT THE BRAND 4.0 out of 5 on Trustpilot over 68 reviews, 53 of them in the last twelve months: 69% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WAT THE BRAND known for?
WAT THE BRAND is a British fashion brand that designs and sells elevated everyday wardrobe staples including denim, co-ords, loungewear, accessories, outerwear and knitwear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
WAT THE BRAND prices: how much is it?
WAT THE BRAND's best seller, THE ULTIMATE RIBBED LEGGINGS - BLACK, sells £45.00 on watthebrand.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check watthebrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WAT THE BRAND have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WAT THE BRAND advertises on Facebook and Instagram and on Google, where its offers often run. Check watthebrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WAT THE BRAND?
WAT THE BRAND sells on its own website, watthebrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WAT THE BRAND?
Gravity by Benchr records a company based in Preston, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WAT THE BRAND growing?
Not at the moment. Gravity by Benchr estimates about 67,500 visits to watthebrand.com in September 2026, down 40% in a month and down 64% over three months. WAT THE BRAND ranks #758 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WAT THE BRAND use?
Gravity by Benchr identifies watthebrand.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WAT THE BRAND's ad budget?
Gravity by Benchr does not publish a spend figure for WAT THE BRAND on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, WAT THE BRAND ranks #758 of 19,668 by estimated traffic. Its closest competitors on the same market are 2tall.com, DAXUEN, Studio Seven, N V L T Y, Tillett's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WAT THE BRAND.