Brand page · Kitchen & Dining · United States
Wayfair: 125.7M visits a month, 2,385 active Meta ads.
Wayfair — American e-commerce company that sells home goods and furniture. In September 2026 wayfair.com drew an estimated 125.7M visits, down 2% on the month before. It ranks #1 of 25,135 Kitchen & Dining brands in United States and holds a 1.4 Trustpilot rating over 6,072 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
American e-commerce company that sells home goods and furniture
01 · Traffic
How much traffic Wayfair gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wayfair drew an estimated 125.7M visits in September 2026, down 2% on the month before and up 15% over three months.
- Worldwide#154of 4.5M sites · Top 1%
- In United States#91of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#2of 145,612 brands · Top 1%
- Kitchen & Dining, United States#1of 25,135 brands · Top 1%
125.7M
estimated visits in September
1 mo ▼ −1.8%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wayfair.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wayfair holds 1.4 out of 5 on Trustpilot over 6,072 reviews, 999 of them in the last twelve months: 8% of customers give five stars and 82% one star. That volume places Wayfair in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Bedroom Furniture Store Kitchen Supply Store Lighting Store Interior Designer Children's Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wayfair sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wayfair's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wayfair in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wayfair is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wayfair runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Hersi Frosted Pre-Lit Spruce Christmas Tree - Save on Merry Must-HavesWayfair14 Oct 2026video
Hersi Frosted Pre-Lit Spruce Christmas Tree - Save on Merry Must-HavesWayfair14 Oct 2026image
10" High Pressure Rainfall Shower System, Wall Mount Shower Faucet Set with Handheld SprayWayfair14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wayfair LLCverified
Text ad20 Oct 2026Wayfair LLCverified
Text ad20 Oct 2026petros karantonisverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wayfair.
The creators who tag @wayfair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wayfair on Instagram, led by 1922 Beach Bungalow (23.7K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 11922 Beach Bungalow@thelittlegreybungalow · 🇺🇸 US | Decoration garden diy Creator | 23.7K | 2.0% | 28 | Tagged @wayfair |
06 · Competitors according to Gravity
Who Wayfair competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wayfair among Kitchen & Dining brands in United States. The closest is furniture.com, then Mathis, IKEA, brw.pl, home24.it, Fantastic Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| furniture.comfurniture.com | |||||||
| Mathismathishome.com | |||||||
| IKEAikea.ca | |||||||
| brw.plbrw.pl | |||||||
| home24.ithome24.it | |||||||
| Fantastic Furniturefantasticfurniture.com.au |
07 · Company
The company behind Wayfair.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wayfair is a company based in United States, on a domain registered in June 2004. It employs about 334 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 16 Jun 2004
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 334 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wayfair.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wayfair
What people ask Google about Wayfair.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wayfair a legit company?
According to Gravity by Benchr, Wayfair is a brand based in United States: its website has existed since June 2004, its Trustpilot profile is claimed by the brand, it employs 334 people on LinkedIn, it has 2,170,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wayfair reviews: is it worth it?
Customers rate Wayfair 1.4 out of 5 on Trustpilot over 6,072 reviews, 999 of them in the last twelve months: 8% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wayfair known for?
American e-commerce company that sells home goods and furniture Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Wayfair promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wayfair advertises on Facebook and Instagram and on Google, where its offers often run. Check wayfair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wayfair?
Gravity by Benchr records a company based in United States, whose domain was registered in 2004, with 334 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wayfair growing?
Yes. Gravity by Benchr estimates about 125,744,000 visits to wayfair.com in September 2026, down 2% in a month and up 15% over three months. Wayfair ranks #1 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wayfair's ad budget?
Gravity by Benchr does not publish a spend figure for Wayfair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Wayfair ranks #1 of 25,135 by estimated traffic. Its closest competitors on the same market are furniture.com, Mathis, IKEA, brw.pl, home24.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wayfair.